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Perka Rolls Out Points-Based Mobile Loyalty Service for Retail Businesses

PORTLAND, OR--(Marketwire - Dec 11, 2012) - Perka Inc., today introduced Perka Flexpoints™, its latest subscription-based loyalty service that leverages an enterprise-class retail information system and connects retailers to customers via mobile phones to increase sales and offer incentives that drive repeat visits. 

With a Flexpoints mobile loyalty program, retail customers earn perks based on the actual purchase amount, not just their visit. Retail shops, full service restaurants and other small businesses with diverse products, services and prices are able to offer more-targeted rewards by understanding true individual customer value in ways that the classic loyalty card is not able to reveal.

Just a few years ago, small businesses used paper punch and plastic cards, but today, they have access to the same capabilities and business intelligence that large retailers have used for years to boost sales and keep customers coming back. For example, one small coffee company replaced its paper-based punch card system with Perka to compete with larger chains such as Starbucks. It now has a modern system that connects to customers' mobile phones, they can test various loyalty offers quickly, analyze the transaction data and determine which ones are most effective.

"For the typical merchant, the cost and complexity of operating a true loyalty program can be prohibitive, often requiring integration to a POS system," said Alan Chung, CEO of Perka. "Flexpoints will let a business owner quickly set up a seamless, sophisticated loyalty rewards program as easily as offering a punch card."

An Enterprise-class Platform; Developer API Now Available
Unlike many of the standalone mobile loyalty apps, Perka operates an advanced platform with closed-loop verification of transactions and support for developers to integrate loyalty into their own applications or websites. Recently, the company published an API which enables developers and integrators to link point-of-sale systems, website shopping carts, online ordering and mobile payment solutions to a merchant's Perka loyalty program. Pre-built client libraries speed software development for clients that wish to incorporate loyalty marketing services into their systems.

Perka Flexpoints: Price and Availability
A Flexpoints subscription is available now, and the price is $50 per location per month. 

About Perka, Inc.
Perka is a mobile marketing and customer loyalty platform that helps retail businesses maintain profitable, long-term relationships with their regular customers. Since launching in 2011, Perka has been implemented by over 500 businesses across the U.S. and worldwide. The company is based in Portland, Oregon and New York City. To learn more about Perka, visit www.getperka.com