Q3 2023 Inuvo Inc Earnings Call
Participants
Richard K. Howe; Executive Chairman & CEO; Inuvo Inc
Alicia Parris; Corporate Controller; Inuvo Inc
Natalya Rudman; Senior VP & Director of Market Intelligence; Crescendo Communications, LLC
Brian Kinstlinger; Analyst; Alliance Global Partners
Presentation
Operator
Greetings, welcome to the Inuvo Third Quarter 2023 Financial Results Conference Call. (Operator Instructions) Please note this conference is being recorded. I will now turn the conference over to your host, Natalya Rudman. You may begin.
Natalya Rudman
Thank you, Holly, and good morning, everyone. I'd like to thank everyone for joining us today on Inuvo's third quarter 2023 shareholder update call. Wallace Ruiz, CFO, had a family emergency, so on today's call, it's going to be Richard Howe, Chief Executive Officer, and Alicia Parris, Corporate Controller. We would also like to remind our shareholders that as today is a fertile holiday, we plan filing our 10-Q with the Securities and Exchange Commission on Monday.
Before we begin, I'm going to review the company's State Harbor Statement. The statements in this conference call that are not descriptions of historical facts are forward-looking statements relating to future events, and as such, all forward-looking statements are made pursuant to the Security Litigation Reform Act of 1995. These forward-looking statements are subject to risk certainties and actual results made different materially.
When used in this call, the words anticipate, could, enable, estimate, intend, expect, believe, potential, will, should, project, and similar expressions as they relate to Inuvo, Inc., are such forward-looking statements. Investors are cautioned that all forward-looking statements involve risk uncertainties, which may cause actual results to differ from those anticipated by Inuvo at this time. In addition, other risks are more fully described in Inuvo's public filings with the US Securities and Exchange Commission, which can be reviewed at www.scc.gov.
The company makes no commitment to disclose any revisions to forward-looking statements or any facts, events, or circumstances after the date hereof that bear upon forward-looking statements. In addition, today's discussion will include references to non-GAAP measures. The company believes that such information provides additional measurement and consists of historical comparison of its performance. Reconciliation of non-GAAP measures to the most directly comparable GAAP measures is available on today's news release on our website.
With that out of the way, I'll now turn the call over to CEO Richard Howe.
Richard K. Howe
Thank you, Natalya. Thanks, everyone, for joining us today. We are pleased to report that, for the quarter ended September 30, 2023, Inuvo delivered the highest quarterly revenue in its history, growing 44% year-over-year and 48% sequentially to $24.6 million, and that compares to $17.1 million and $16.7 million for the prior period, respectively. We delivered roughly $32,000 of adjusted EBITDA in the quarter, following a $1.8 million adjusted EBITDA loss in the second quarter of 2023.
On a cash flow basis, the company has been generating free cash flow for the last five months, averaging roughly $800,000 per month, or approximately 11% of average monthly revenue for that period. As we've leaned into our indirect channels in 2023, our gross margins have consequently increased to 91% in the third quarter of 2023. Our cash and cash equivalents position remains strong, measuring roughly $7 million at the end of September.
Additionally, at the end of the quarter, we had no debt and a $5 million unused borrowing facility. During the quarter, we also resolved a dispute with a large advertising platform that was first disclosed in the second quarter of 2022. Alicia will talk more about the quarter's financial results in her section of the call. Let me now turn to some of the operational highlights. As mentioned earlier and on previous calls this year, we've leaned into our indirect channels at the beginning of 2023.
As we have also described on previous calls, an indirect channel is one where we gain access to advertisers through that advertiser's platform and or its service providers. We continue to see strong demand through this go-to-market channel, as evidenced in the revenue exchange year-over-year between indirect and direct, as disclosed within our financial statements. We have a number of potentially significant initiatives underway with a few of the larger clients within the indirect channel that we believe will continue to contribute to strong revenue growth into Q4.
Our sales team was very active in the third quarter, adding roughly a dozen new advertisers to the roster across industries that include the non-profit sector, entertainment, oil and gas, consulting, and retail. The sales team has narrowed its focus to the empowerment of mid-sized agencies through the incorporation of our technology and services.
This strategy allows these agencies to better serve their clients with improved performance and differentiation, while mitigating the current and future privacy risks associated with using consumer data. We currently have 21 total associates within our go-to-market team. Our awareness and marketing outreach activities have continued to increase throughout 2023, driven principally by our attendance at industry conferences and the increase in media coverage related to our proprietary artificial intelligence ad targeting technology.
More specifically, we have seen an uptick in media coverage since March, having appeared in various publications roughly 20 times. This has included well-respected industry journals like Advertising Week, Digiday, and Media Post. In the last four months, we have also announced enhancements to our audience discovery portal, an enrichment to our Safari targeting capabilities, and a significant augmentation of our AI-generated client dashboard. Each of these technological advancements represents never-before-delivered features and or capabilities by any ad tech company and are the direct result of our proprietary artificial intelligence technology.
At the end of Q2, we reported that we had delivered roughly 80 different campaigns in a year. As of the end of Q3, we are projecting to have delivered roughly 100 campaigns by year-end. Performance against client KPIs remains strong across those campaigns. As was the case in the second quarter, we also had two full-time clients retuned, in the first quarter.
As we have continued to message for the better part of two years, our industry is in the midst of a transformation that will impact every single aspect of how marketing has been done for generations. This transformation, at its foundation, is all about how our industry uses consumer identity and data for ad targeting.
This change mostly impacts the non-walled garden open web. Apple's latest iOS release in September included, yet again, changes that will thwart conventional identity-based advertising technology. Google has already stated they will begin disabling third-party cookies in the first quarter of 2024 and have recently also stated they are working on IP blocking technology, which they plan to release within Chrome in February of 2024.
The intent key artificial intelligence technology we have developed could not be better positioned given this series of significant technological and legislative events all occurring simultaneously. As a solution for marketers who want to target the open web outside the walled gardens, we continue to have the best future-proof offering available within the market. Our AI locates and targets audiences for any product, service, or brand without identity or consumer data. It predicts just in time which channels and campaigns will perform so media budgets can be adjusted in real time.
It generates detailed insights that highlight the reasons why audiences are actually interested. It generates demographical information, and it informs cable television buying in ways never before possible. I would now like to turn the call over to Alicia for a more detailed assessment of our financial performance within the quarter. Alicia?
Alicia Parris
Thank you, Rich, and good morning, everyone. I will recap our third quarter financial results. As Rich mentioned, Inuvo reported revenue of $24.6 million for the quarter September ended 2023. A 44% increase or $7.5 million higher than the $17.1 million reported in the third quarter of the prior year. The highest quarterly revenue ever achieved by the company. As Rich also mentioned, this year we changed our go-to-market focus to pursue indirect channels. During the year, we launched new products and enhancement directed at these indirect customers, and as a result, the revenue mix has changed.
This year's third quarter revenue was 88% from indirect customers compared to 55% last year. An agency customer may have multiple advertisers we can serve. Our sales team, now composed of 10 team members, has contracted with approximately 40 new customers, both direct and indirect, since the start of the year. We believe this momentum will give us a strong head start into next year.
We expect revenue from our indirect customers to continue to grow and this revenue mix to persist for the remainder of the year. Cost of revenue was $2.3 million in the third quarter of 2023, compared to $6.8 million in the same quarter last year. Cost of revenue is predominantly payments to advertising platforms that provide access to supplies of advertising inventory. These advertisements are placed on behalf of our clients.
Gross profit for the third quarter ended September 30, 2023, totaled $22.3 million, as compared to $10.3 million for the same period last year. Gross profit margin for the third quarter this year was 91% as compared to 60% for the same quarter last year. The change in revenue mix has had a positive impact on gross margins, where indirect customers generally have higher margins. We expect a Inuvo gross margins for the remainder of the year to be in line with the results of this quarter.
Operating expenses were $23.5 million in the third quarter of 2023, compared to $14.1 million in the prior year, an increase of $9.4 million, which reflects higher marketing expenses associated with the indirect channel. The largest component of our operating expenses is marketing costs. Marketing costs were $17.6 million in the third quarter of this year, compared to $8.6 million in the same quarter last year. Going forward, we expect marketing costs as a percentage of revenues to continue at a relatively similar pace.
During the quarter, we settled an outstanding dispute with a large advertising network that was first reported in June of last year. We are satisfied with this settlement, and it has been recorded as an offset to marketing expenses. Compensation expense was $3.5 million in the third quarter of this year, compared to $3.2 million in the prior year, due to higher employee salary costs, commissions, and accrued incentive expense. Our full-time and part-time employment was $86 million on September 30, 2023, compared to $92 million on September 30, 2022.
General and administrative expense increased by $129,000 in the third quarter of this year, compared to the prior year, due to higher doubtful account allowance, depreciation expense, and IT costs, partially offset by lower professional fees and travel and entertainment expense. Net financing costs were $20,000 income in the third quarter of 2023, compared to a $37,000 expense in the same quarter last year.
This year's income is due to a decrease in utilization of our line of credit and an increase in our bank interest income. We reported a net loss of $1.2 million, or $0.01 per basic share, compared to a $3.8 million net loss, or $0.03 per basic share, in the same quarter last year. We had a positive adjusted EBITDA for stock-based compensation expense, and as Rick mentioned, we have also had positive monthly free cash flow since May. We define free cash flow as net cash used in operating activities less capitalized costs.
On September 30, 2023, we had cash equivalents of $7 million and net working capital of $1.7 million. In addition, we have a $5 billion working capital line of credit which had no outstanding balance. We maintain a simple capital structure with 138 million common shares outstanding, 6.9 million employee-restricted stock units outstanding through an equity incentive plan, and $107,000 of out-of-the-money warrants.
Now, I'd like to turn the call back to Rich for a closing remark.
Richard K. Howe
Thank you, Alicia. We had an exceptionally strong year-over-year and sequential growth for the quarter up 44% and 48% respectively. At $24.6 million of revenue for the quarter, we are now approaching the revenue run rate at which generating free cash flow becomes more typical. Through the first nine months of the year, we have continued to make significant advancements both in the technology and the services that will be required to continue scaling our company. We also have numerous initiatives underway that provide us with a positive outlook the future of our business.
We continue to invest in sales and awareness programs so we can capitalize on the demand associated with a changing market driven by privacy concerns from government, technology, and consumers. The growth rate in the third quarter was significant, and consequently, our client support organizations are first and foremost focused on client satisfaction. As a result, we are forecasting to be up between 30% and 40% year-over-year in the fourth quarter of 2020.
I will now turn the call to the operator for questions. Holly?
Question and Answer Session
Operator
(Operator Instructions) Your first question for today is coming from Brian Kinslinger with Alliance Global Partners.
Brian Kinstlinger
Great. Thanks. Super quarter, which is amazing, given today Trade Desk disappointed the market so badly. I want to better understand the drivers to the quarter's demand in such a challenging Ad market. Is it existing customers getting more comfortable with IntentKey or your technology so the campaigns are much larger? Is it Ad agencies are seeing the benefits and so they're pushing your technology to their customer base? I just want a little bit more sense of, you know, what drove such dramatic growth.
Richard K. Howe
Yeah. Brian, it's both. So we definitely have seen some scaling and, as a result, you know, increased demand from existing customers. And the second part of your question with ad agencies is true, and I believe in the script I said we've signed, you know, 12 new customers. New customers for us, by the way, are often either a new agency or a new brand within an agency. So it's both.
That we've seen, you know, strong performance within. And I will just add, you know, I will add, because obviously we're in November now, there's a lot of good things, let's just say, that are in the pipeline for us. We can't count on all of them, but coming into next year, I feel pretty good as we're starting to plan for our next year's business. Just given sort of the plethora of potential opportunities that are floating around.
Brian Kinstlinger
Now, one of the issues that I believe, I believe you'd agree, that Inuvo's had a rather challenging time getting to build its brand in the market. Not everyone knows Inuvo. These numbers suggest maybe you're doing a little more effective, maybe a more effective job at that. Is that at the agency level? Or have you done something differently in order to get the, get the brand better recognized?
Richard K. Howe
It's, we've done the latter and focused on the latter. In, when Barry joined us in April, one of the first things he did, Barry Lowenthal is our president, for those who don't know. He brought in, you know, a public relations agency. And we've never had a firm like that, you know, that professional working with us before. And, that was done in large part to try to generate more awareness for the company, given what you just said, Brian.
It's like, look, we are, you know, even at our $25 million, whatever, almost $25 million, which is like a hundred million dollar run rate, I guess, for us. We're still small in the context of a, you know, $150 billion to $200 billion plus dollar market. So, yes, getting awareness of who we are. We're, the capabilities we have, the technology we possess, the differentiation of our company. These are all things we knew we needed to do more of.
And I'm very pleased, actually, with the number of publications and articles and interviews that we've had. And I think that's, you know, obviously going to have an important impact. I think, actually, the bigger impact, though, Brian, is just, quite frankly, when markets change the way the ad industry is changing, my history with changing markets is clients wait till the last minute.
I mean, sure, there's some early adopters who recognize the problems there and they jump on it. But people tend to wait, you know, till the problem hits before they sort of act on it. So 2024 and 2025 are probably going to be interesting years for Inuvo.
Brian Kinstlinger
And then Trade Desk comment this morning suggested, at a minimum, temporary weakness in autos and media segments of their business, the latter on the media strike, the Hollywood strike. So, I'm assuming you don't have much exposure right now to those two regions to be putting up what you sound like a solid fourth quarter and what you've done this quarter.
Richard K. Howe
We do have some larger clients in auto, but actually they grew and have grown in 2023. Media, we have, you know, I would say limited exposure. We've got some clients there, but not a lot of it. You know, Brian, it could just be because Trade Desk is so much larger than we are. They see the influence more across the customer base where we got the opposite problem.
You know, we're kind of at $25 million, relatively small, and we're growing. So we're not seeing those kinds of impacts, at least not at this size.
Brian Kinstlinger
And then a few quarters back. You're largest in 10 key user left and you go over what I believe was a disagreement on strategy. You mentioned some customers in return. Was that one of them?
Richard K. Howe
No, it was not.
Brian Kinstlinger
Okay. Last question I've got. Again, it's great to see the modest profit. I don't mean to underestimate the job you've done, but I'm curious, as the business scales here, how much of the revenue, incremental revenue, falls to the bottom line? Is it 10% reasonable, given your cost structure on marketing costs, just trying to think about as you scale past $100 million, how much of that is EBITDA?
Richard K. Howe
Yeah. We've long said, and you've been covering us for a while, Brian, so you know this, but we've long said that once we can break through the $100 million run rate. We should start, you know, generating cash. And I guess this quarter is proof that that was correct.
But I would not, like-- I don't think it's fair to take, like, for example, our adjusted EBITDA and just multiply it by four and say that's the adjusted EBITDA that you're going to get for a year if we were, you know, at $100 million. It'll be higher than that maybe at least. If we could, you know, if we can get to that $100 million plus, run rate next year, maybe.
You know, somewhere between somewhere around 5%, maybe. I'm not sure, right, at this point. I mean, you know, it's the first time. We're headed here. But it doesn't scale. It scales better, maybe, I think, is the question you're asking, right? We don't have a lot of incremental cost, you know, associated with increasing the revenue at this stage.
Brian Kinstlinger
Great. Thanks so much for your answer, George.
Richard K. Howe
Yeah. Thanks, Brian.
Operator
(Operator Instructions) We have reached the end of the question and answer session, and I will now turn the call over to Richard for closing remarks.
Richard K. Howe
Thank you, Holly. And I'd like to thank everyone who joined us on today's call. We appreciate your continued interest in our company, and we look forward to speaking with you again following our year end.
Operator
This concludes today's conference, and you may disconnect your lines at this time. Thank you for your participation.
