Q3 2023 Vertex Inc Earnings Call
Participants
David DeStefano; CEO, President & Chairman of the Board; Vertex, Inc.
John R. Schwab; CFO; Vertex, Inc.
Joseph J. Crivelli; VP of IR; Vertex, Inc.
Adam R. Hotchkiss; Business Analyst; Goldman Sachs Group, Inc., Research Division
Alexander James Sklar; Senior Research Associate; Raymond James & Associates, Inc., Research Division
Christopher Quintero; Research Associate; Morgan Stanley, Research Division
Jeremy J. Sahler; Equity Associate; Jefferies LLC, Research Division
Joshua Christopher Reilly; Senior Analyst; Needham & Company, LLC, Research Division
Kyle Philip Aberasturi; Associate; BMO Capital Markets Equity Research
Matthew Alan Stotler; Analyst; William Blair & Company L.L.C., Research Division
Patrick D. Walravens; MD, Director of Technology Research & Equity Research Analyst; JMP Securities LLC, Research Division
Steven Lester Enders; Research Analyst; Citigroup Inc., Research Division
Presentation
Operator
Hello, good morning, and greetings. Welcome to Vertex's Third Quarter 2023 Earnings Conference Call. Please note this conference is being recorded.
(Operator Instructions) And at this time, I will turn the conference over to Joe Crivelli, Vice President of Investor Relations. Mr. Crivelli, you may now begin.
Joseph J. Crivelli
Hello, and thanks for joining us to discuss Vertex's third quarter financial results. I'm Joe Crivelli, Vice President, Investor Relations. David DeStefano, our President and CEO; and John Schwab, our CFO, are on the call with us today.
As a reminder, during this call, we may make forward-looking statements about expected future results. Our actual financial results may differ due to risks and uncertainties. These risks and uncertainties are described in our filings with the Securities and Exchange Commission.
Please note that our remarks today will also include references to non-GAAP financial measures. A reconciliation of these non-GAAP metrics to GAAP is also provided in today's press release.
This conference call is being recorded and will be available for replay via webcast on our Investor Relations website. I'll now turn the call over to David.
David DeStefano
Thanks, Joe. Welcome, everyone, and thank you for joining us. Once again, in the third quarter, Vertex delivered excellent financial results driven by consistent strong execution. Revenue in the third quarter was $145 million, up 15% year-over-year. Adjusted EBITDA was $26.6 million, up 30% compared to last year's third quarter. This represents an EBITDA margin of 18.4%.
In addition, in the third quarter, we delivered 18% year-over-year growth in ARR; consistent GRR at a SaaS best-in-class level of 96%; NRR of 111% for the second quarter in a row; average annual revenue per customer of nearly $113,000, up 16% year-over-year; and growth in scaled customer count, representing customers with annual revenues greater than $100,000, up 15% year-over-year for the fourth quarter in a row. This reflects our ongoing success in the under-penetrated enterprise market.
I'm very proud of these results, which demonstrate the outstanding effort of our global teams and the payoff of our multiyear growth investment that began in 2020 and largely wrapped up in the second quarter with the launch of our new ERP system. The result is continued strong revenue growth and now accelerating earnings leverage, something we expect to continue in the fourth quarter and beyond.
By investing earnings back into the business over the past 3 years, we are now selling into new markets and have built a growth engine that we believe will propel us to $1 billion of revenue and beyond. In addition to modernizing our corporate infrastructure, our investment in additional R&D and strategic acquisitions allows us to bring new capabilities and products to market faster than ever.
The expansion of our go-to-market channels has enhanced our revenue opportunity with both new and existing customers. And while these investments impacted Vertex's bottom line from mid-2020 through the first half of 2023, they have now positioned us for growth in the top line, margins and shareholder value.
I'm extremely confident in where we are as a company. Indirect tax remains the largest form of corporate tax worldwide. And with increasing governmental debt and more diverse forms of commerce, indirect tax is only becoming more complex for global businesses. As such, more and more enterprise and upper middle market companies need trusted solutions like those provided by Vertex.
I'd like to now share notable wins from the third quarter that show how we are delivering solutions and a differentiated experience for our customers. Let's start with some key wins in the SAP ecosystem.
We believe the SAP's decision to move from ECC and encourage customers to move to S/4HANA by 2027 will provide a multiyear tailwind for Vertex. Some of our growth investments were focused on furthering our lead in the SAP ecosystem, and we continue to accelerate momentum through our joint go-to-market efforts and the most differentiated solutions for SAP customers.
This was evident in the sales process with a global pharmaceutical company. Our customer was consolidating multiple deployments of SAP ECC across its enterprise to a single global instance of S/4HANA. As part of this process, the customer wanted to standardize how they handled indirect tax.
Vertex won this 8-figure deal because of the array of tools we have introduced over the past several years to support the SAP platform, including our industry-leading SAP Connector. References from other customers gave this customer confidence in our ability to support their success.
We also won a major piece of new business with a customer in the defense industry. This customer was also undergoing a massive multiyear move to S/4HANA and adding SAP Ariba for purchasing across the enterprise. As part of the process, the customer wanted to standardize on Vertex as they were operating with a mix of Vertex, homegrown and competitive solutions. All in all, this represented a 7-figure revenue uplift over the life of the 5-year contract for Vertex.
It's interesting to note that as a defense contractor, the customer is subject to strict data sovereignty requirements that preclude the use of cloud in certain areas of its business. Accordingly, we won this major contract in part because we're the only player in the indirect tax software space that will fully support an on-premise installation.
A global manufacturer of heavy equipment selected Vertex to support their SAP ERP transformation project in North America. Vertex was chosen thanks to the expanded capabilities we have built in the SAP space, including our prebuilt certified integration and SAP Plus tools that we acquired from LCR-Dixon.
We also landed a major U.S. gas pipeline operator in the third quarter. This customer turned to Vertex due to persistent challenges with a competitive tax solution. The strength of our integration with SAP drove the customer's willingness to replace the incumbent mid-contract. In addition, our technical capabilities, our industry-specific content library was a critical component for this new logo.
This is just a sampling of our wins in Q3 within the SAP ecosystem. We've invested heavily to deepen our decades-long relationship and strengthen our alignment with SAP's go-to-market team. In July, Vertex O-Series Cloud earned a distinction as an SAP Endorsed App for North America. This premium certification is now reflected in the SAP store. SAP sales professionals are getting wins on the board with Vertex, earning commissions and quota credit for co-selling our solution, and evangelizing Vertex in their accounts and with their teammates.
Accordingly, our pipeline with SAP is building steadily. In 2023, we've seen nearly a 5-fold increase in the number of leads from the SAP channel in North America, which is extremely exciting as it is a precursor to new additional business wins. On that point, year-over-year wins on deals referred by the SAP channel have more than doubled so far in 2023.
Turning to the Oracle ecosystem. In the third quarter, a long-standing customer in the oil field services business moved to the cloud as part of an Oracle OCI cloud conversion. This deal exemplifies 2 key differentiators for Vertex. The first is our ability to support optionality when it comes to deployment. As I often talk about, we can meet our customers where they are in their digital transformation journey. In this case, as soon as they were ready, we were able to help the customer move from their server-based solution to the cloud seamlessly.
The second differentiator this deal demonstrated is the strength and influence of our partnerships. We have been working closely with our tech and consulting partners to build a combined bill of materials for our customers. In this deal, the triangulation of our go-to-market efforts with Oracle and PwC brought us into the process 5 to 6 months earlier. This approach speeds time to value for our joint customers.
We also won a new contract with a global provider of property maintenance services that was implementing Oracle Cloud and Coupa. I'm really excited we are running the same playbook that made us successful in Oracle and SAP ecosystems with middle-market ERP providers and leveraging our strength in Oracle to grow our presence in the NetSuite ecosystem.
For example, we won a North American specialty retailer and a North American provider of employee benefit insurance, both of which were implementing NetSuite. In the Microsoft Dynamics ecosystem, we won a deal with a leading manufacturer of plumbing supplies due to their implementation of BigCommerce for e-commerce.
Let me give you more context on how we are driving our consistent improvement in NRR. When our customers have a change in their business, especially M&A or implementation of new commerce channels, it typically leads to new opportunities for Vertex. We had several customers increase their entitlements in the third quarter due to acquisitions, including a major U.S. supplier of electric supplies that acquired one of its competitors, and a major international conglomerate that acquired a new subsidiary.
And our customer success organization, which is one of the key focal points of our growth investments, is charged with finding new opportunities with existing customers and driving NRR growth. In the third quarter, a long-standing customer in the automotive industry added premium resilient content to its Vertex subscription. And a customer in the grocery industry increased entitlements to bring additional subsidiaries under the Vertex umbrella and also added Edge to support its e-commerce channels.
Now turning to Europe. Since 2020, we've gone from having a small presence on the continent to having a fully fleshed-out go-to-market team, a full array of products laser-focused on European enterprise customers and an impressive slate of reference customers ready to rise to the occasion and evangelize on Vertex's behalf. And even though the European economy has been slow in 2023, we have built our presence there to pay dividends for years to come, not just in the short term.
I already highlighted the European deal we won in the pharmaceutical industry. But we also won the largest VAT compliance deal in our history with a European publisher. This deal was driven by customer's desire to improve controls and reduce risk in VAT compliance across 24 different countries. We won this business in part because of the reference accounts we were able to provide in Germany. In fact, we were the only competitor that could provide viable references in that market.
In the past, that was a very simple and easy to calculate tax. The European VAT tax regulations were nothing like the 12,000 different jurisdictions we deal within the U.S. Generally speaking, there is one VAT rate per country. But that is getting more complex and the global expansion of e-invoicing regulations will only exacerbate it.
E-invoicing is a global trend that is accelerating, and there are no signs of it slowing down. Over 50 countries have already adopted different forms of reporting requirements and several other major economies, including France and Germany, have indicated they will soon follow suit.
Simply put, e-invoicing requires companies to remit information on sales and the associated VAT calculation in real time, at the point of purchase, so governments can reduce the VAT gap, which is the difference between what they expect to collect and what they actually collect.
To address the e-invoicing opportunity, in October at Vertex Exchange, our North American user conference, we formally announced our partnership with Pagero as the CEO joined me on stage in front of over 1,000 attendees. Our partnership with Pagero adds their e-invoicing cloud network to Vertex's tax compliance portfolio, providing our customers with a seamless set of tools for compliance with the latest e-invoicing and continuous transaction control regulations globally.
Throughout the conference, we jointly met with customers and discussed how our differentiated single cloud platform helps companies manage continuous compliance for e-invoicing, VAT and sales and use tax, providing a true global compliance solution. Customers voiced their enthusiastic support for the integrated solution, and we came away from the conference with several joint opportunities.
Equally exciting, this week, we announced a new partnership with Shopify, in which we became the first global tax technology provider to join the Shopify Tax Partner program. This partnership will enable Shopify's customers to automate tax calculation and compliance on a global scale. We are excited about this partnership with one of the major providers of Internet infrastructure for e-commerce, which provides access to entirely new ecosystem of prospects for Vertex.
When I think about all we accomplished in the third quarter, it all comes down to a focus on delivering great customer experiences with powerful solutions and trusted relationships. This is what drives our success.
At Exchange, I was excited to share that, once again, Vertex has been recognized with IDC's SaaS Customer Satisfaction Award for Tax for overall customer satisfaction. This award is incredibly meaningful to me and the Vertex team not only because we are the only indirect tax technology company to be recognized, but because it is based on the direct feedback of customers. It is the recognition of our relentless commitment to deliver an exceptional customer experience. This is something we do not take for granted, and it is essential to be the leader in the middle and enterprise markets.
Finally, I'd like to share a few thoughts on the topic that is top of mind for most businesses today: artificial intelligence. Let me quickly highlight what AI means for our business and how we plan to capitalize on the enormous opportunity it presents.
At Vertex, we've been using AI machine learning for years, and now we're moving into generative AI and large language models which can generate new solutions from existing content. We believe gen AI has the power to revolutionize how we approach indirect tax software. By combining human ingenuity with gen AI capabilities, we can optimize workflows and elevate user experiences.
Our gen AI related R&D spend is focused in 3 main areas: content curation, customer experience and customer data insights. We will be enabling gen AI copilots within our user interfaces to assist our customers with processes like product categorization or system configuration, or to access product knowledge quickly and easily.
And on the new product front, we are delivering tools that will help our customers gain additional insights from tax data to make smart business decisions. This is perhaps the biggest area of opportunity for Vertex because our software has insights into literally every transaction the company executes down to specific SKUs and precise geo-location.
This was very well received element of our keynote at the Vertex Exchange and several customers and partners have since stepped forward to be product design partners in these areas of investment, which is consistent with how Vertex secures early adopters and ultimately built its leading position in enterprise market.
John will now take you through the financials. John?
John R. Schwab
Thanks, David, and good morning, everyone. Today, I'm going to review our third quarter financial results and provide guidance for the fourth quarter and full year of 2023.
Total third quarter revenues grew 14.9% year-over-year to $145 million, exceeding the upper end of our quarterly guidance by approximately $2 million. Subscription revenues increased 14% period-over-period to $121.3 million. Our services revenues grew 19.5% to $23.7 million. And cloud revenue was $54.6 million in the third quarter, up 24.8% from last year.
As David mentioned, our customer metrics remained solid. ARR was up 17.8% year-over-year. NRR was 111%, and GRR was 96% in the third quarter. And AARPC, which is based on our direct customer count, was $112,690 in the third quarter, up from $109,170 in the second quarter of 2023.
Non-GAAP gross profit for the third quarter was $103.4 million, representing a gross margin of 71.3%. This compares with $87.6 million and 69.4%, respectively, in the same period last year. Non-GAAP gross margin on subscription software revenue was 78.3% and non-GAAP gross margin on services revenue was 35.3%.
Turning to non-GAAP operating expenses. In the third quarter, research and development expense was $15.4 million, compared to $9.8 million last year. With capitalized software spend included, total R&D spend was $28.4 million for the third quarter, which represents 19.6% of revenue, as compared to 15% of revenue in the prior year period.
Our selling and marketing expense was $31 million or 21.4% of total revenues. This is the fourth consecutive quarter that selling and marketing expense has been relatively steady in the low $30 million range, reflecting the moderation of our investments in the go-to-market over the past year.
General and administrative expense was $31 million or 21.3% of total revenues. This is down approximately $2.3 million sequentially as some of the consulting expenses related to our second quarter ERP conversion did not recur in the third quarter. We expect relative stability in G&A expense on a dollar basis going forward, reflecting the conclusion of our heavy growth investment period.
Adjusted EBITDA was $26.6 million in the third quarter of 2023, an increase of $5.9 million year-over-year and exceeding the upper end of our quarterly guidance. Operating cash flow was $27.6 million, and free cash flow was $9.1 million in the third quarter. As the fourth quarter is usually our strongest cash flow quarter for the year, we expect positive operating and free cash flow for the full year 2023.
We ended the third quarter with $49.5 million in unrestricted cash and cash equivalents. Total bank debt was $47.4 million. And our investment securities totaled $8.3 million. For additional liquidity, we also have $200 million of unused availability under our line of credit.
Turning to guidance. In the fourth quarter of 2023, we expect total revenue in the range of $145 million to $147 million, which would represent 11.4% year-over-year growth at the midpoint, and adjusted EBITDA in the range of $27.5 million to $29.5 million, which would represent a year-over-year increase of approximately $7.5 million at the midpoint.
This results in an increase to our full year financial guidance as follows: We now expect total revenue for the year to be in the range of $562.5 million to $564.5 million, which represents 15% full year growth at the midpoint, up from 14% at the midpoint in our prior guidance. We are also increasing our full year adjusted EBITDA outlook to a range of $96.3 million to $98.3 million. Our new adjusted EBITDA guidance represents a year-over-year increase of $18.6 million at the midpoint, an increase of over $2 million compared to our prior guidance.
We now expect cloud revenue growth of approximately 25% for the full year compared to 27% previously. This is due to a slight mix shift in the business to higher-margin on-prem software revenue. As a reminder, for new deals, we are price-agnostic between cloud and on-prem deployments.
David will now make a few closing comments before we open up for Q&A. David?
David DeStefano
Thanks, John. So to wrap it up, it was another great quarter for Vertex. We have built an execution engine that is delivering strong and durable financial results in what has been a challenging economy for many SaaS companies. We're fortunate that our offerings are a must-have, not a nice-to-have, for our enterprise customers.
Tax compliance is required in strong and challenging economic time. This is what makes our solution so sticky and is the foundation of the consistency in our GRR and NRR.
With the investments we've made and the results they are delivering, over the next few years we see a clear path to the Rule of 40 metric of long-term revenue growth in the mid- to upper teens and EBITDA margins in the low to mid-20s.
Unlocking this kind of performance was the North Star of our growth investments. And from here on out, it's about delivering the same consistent execution that we have since we went public in mid-2020. I'm confident that Vertex team is up to the task.
With that, we'll take your questions. Operator, please go ahead.
Question and Answer Session
Operator
Thank you very much. We'll begin the question-and-answer session. (Operator Instructions) And our first question comes from Chris Quintero from Morgan Stanley.
Christopher Quintero
Congrats on the strong set of results here. Net new adds came in kind of the highest for Q3 and maybe kind of full year. So any sense of what the channel mix is of where these new customers are coming in from? You talked about continuing to accelerate momentum with SAP. And you mentioned some nice customer wins there. So just curious how big of a contributor maybe the partnership with SAP was in the quarter.
David DeStefano
Yes, Chris, I appreciate the question. SAP clearly is a strong tailwind given all the investments we've made right now in new offerings in the SAP space, the LCR-Dixon acquisition and all the work we're doing with our go-to-market teams and our partners. Collectively, that has clearly started to improve our pipeline, and it's creating a nice tailwind.
But what's been really great is we're able to leverage the playbook we've been running in SAP, and we're starting to improve execution in Microsoft, NetSuite, Workday, and we had some really nice wins. And so while AARPC did rise nicely, we actually saw a good diversification of wins across the different ecosystems we're focused on.
Christopher Quintero
Got it. That's very helpful. And then on the fewer conversations around moving to the cloud, what's your sense? Do you think that's more kind of like macro driven, more secular? And as more kind of existing customers stay on that on-prem version, does that change your calculation and thinking around pricing between the 2 different versions?
David DeStefano
As you know, we made the switch to have the same pricing for cloud that we do on-prem. So we're getting the same subscription revenue regardless of whether an existing customer is upping their -- expanding their wallet share with us with another on-prem license, or in unique stack patterns, like the one we highlighted in the call, where defense industry, there are certain governors on where they can have their data, and being able to support them where they're at has always been a key differentiator for us, Chris.
And so I'm really pleased with the actual. We're able to sustain such strong cloud growth and yet grow AR even more. And margins picked up as a result because of that. It's obviously more profitable for us when they're buying on-prem. So it's actually been a really nice shift in strategy that's working incredibly well for us.
Operator
And our next question comes from Matt Stotler from William Blair.
Matthew Alan Stotler
Nice results. Wanted to ask on the strong NRR number. I think it's the second quarter in a row of record level there. Is this sustainable? And perhaps is there even additional upside to this metric?
David DeStefano
Matt, a key part of our strategy was to invest in building out a customer success function over the last several years and combine it with the new product suite that we've been expanding and the acquisitions we made, also that we could better serve our existing customers. And I think what you're seeing is the execution on that and the maturity of that strategy is playing out really nicely.
We don't guide to NRR, but I'm certainly pleased with the progress the team is making to make sure we're delivering value across our entire customer base.
Matthew Alan Stotler
Great. And then just wanted to follow up on the commentary around fewer on-prem migrations. If you could just give a few more details on what's driving that?
David DeStefano
Yes. So we -- one of the things we've always talked about, Matt, in our process is we meet the customer where they are in their digital transformation journey and support them as they're ready. And I think our GRR proves, when they're ready, they are migrating with us, because it's much more about the content than it is the underlying platform.
And so we're -- I think it's just episodic to where customers are in their journey with migrations that we -- that, that ebbs and flows a little bit. But fundamentally, not seeing any change in GRR, and the fundamental shift continues.
I think it's also important to remember that 90% of all the new logos that we're winning are on the cloud. So we're still leading with cloud, and it is where we see the bulk of our new logos. But we've got a wonderful installed base, and some of those customers are just on their journey at different paces.
Operator
And we now have a question from Joshua Reilly from Needham.
Joshua Christopher Reilly
All right. Nice job on the quarter here, guys. What are you seeing in terms of customers allocating budget to your category of products maybe exiting 2023 versus a year ago? Are you seeing larger budget opportunities year-over-year, which it appears that's the case given some of these large wins? And what, if any, macro risks do you see exiting the year that could maybe impact some of the spending to close out the year?
David DeStefano
Josh, always good to talk to you. I think fundamentally, there's 3 major tailwinds that affect our opportunity set. The one is business model changes, M&A, and we highlighted a couple of things we saw in the quarter where M&A deals were happening and we were getting expanded wallet share.
You've got the regulatory environment, which is only getting more complex as governments are taking on more debt and looking for new ways in the indirect space to raise revenue. And then lastly, the ongoing digital transformations that businesses are going through.
And I think that diversification of business drivers has given us the consistency of performance. And I think it's much more about our execution against those drivers that's driven our numbers up so much this year. And certainly, we haven't guided anything for '24, but those 3 factors work in a really nice balance for us, and I see that continuing as we move forward fundamentally.
Joshua Christopher Reilly
Got it. And then you had a nice beat on the operating income here in the quarter. John, can you help us think about the operating leverage going forward without guiding to 2024? Should investors -- should we assume that we will continue to be in a period of harvesting the investments that you've made? Or should -- is there another cycle of spending maybe coming in 2024?
John R. Schwab
Yes. Great question, Josh. Thank you. Yes, as I think about leverage and kind of how we think about that moving across the -- across the years, again, we've talked about G&A being an area we think there's opportunity for leverage there. And that's an area that we'll continue to be focused on. Again, having the ERP upgrade behind us and kind of moving forward with that, we feel very good about the opportunity to be able to leverage that going forward.
And I think you've seen in our results, the selling and marketing expense has been fairly flattish for the last handful of quarters. And so that's another area that, again, after we got through the big build period in that '21, '22 time frame, you're starting to see a little bit of moderation in that area. So they're couple of the areas that I would say that we feel good about leverage.
Again, R&D is one we're always going to be very mindful of because that's kind of the key to our future success. And so we'll continue to monitor that and determine kind of what the right spend area is there. But again, I always hate to put a little bit of a governor on that just given the opportunities that are out there with our blue chip customer base.
Operator
And we'll proceed with the question from Steve Enders from Citi.
Steven Lester Enders
Okay. Great. I guess I want to ask a little bit about the Shopify partnership that was announced recently. I guess, how does this -- I guess, how does this relationship kind of come together and evolve? And how are you thinking about where -- how this changes the customer base and how you kind of go after and attack the mid-market moving forward here?
David DeStefano
Yes. Super excited, Steve, about this new opportunity. The team has worked incredibly hard. It started because we had a number of customers that were in the -- that had made acquisitions over the years or whatever and suddenly had a division that was using Shopify.
And they were not comfortable with the answers they were getting in tax relative to what they were getting in ERP. And so our customers and our team went to Shopify and talked about new opportunities we could work together if they would open up their API.
As they were aligning their strategy to move upmarket to the enterprise space, they saw it as the natural adjacency of what they want to do in tax was to work with us. And so it really has played out perfectly. And I see it as opening up, as you know, both the middle market and the enterprise market for -- to align well with Shopify strategy.
Steven Lester Enders
Okay. Great. Great to hear. And then, John, I guess I just want to get a better sense for now that we're through the ERP implementation, did that have any impact on billings or cash collection in the quarter? And I guess, what kind of recovery did you see from 2Q on that front in 3Q? And how should we think about that going into Q4 as well?
John R. Schwab
Yes, Steve, good call-out. On the last call, I did mention that we did see a little bit of a slowdown in some of the collections at the end of the second quarter. I think as mentioned, we started to see that come back in the third quarter and feel very good about that.
Now as I think about -- look to the fourth quarter, fourth quarters are typically our largest kind of cash generation quarter. A lot of the billings go out, a lot of those year-end customers. And so we feel very good about the processes and where we stand with respect to the new ERP system. And so I don't know that there's any significant change with respect to what we should think from a result standpoint because of any of that -- because of the move to the new system.
Operator
(technical difficulty) from Adam Hotchkiss from Goldman Sachs.
Adam R. Hotchkiss
Great. David, I just wanted to follow up on the partner front, a lot new here with SAP, Microsoft, Workday and now Pagero and Shopify. I recognize there are idiosyncratic drivers of all of these. But if we take a step back, is there any commonality in what is giving you guys the edge in each of these ecosystems and why things are inflecting now?
David DeStefano
I think the market we play in is the most desirable market, the enterprise and upper mid-market, and that's where these players all want to align. And given our brand and reputation, our partner ecosystem with the SIs and Big 4 and the influencers that are so critical to winning these deals, I think they see they can -- there's a real symbiotic (technical difficulty).
Back to Shopify is a great example. We're going to help them win deals in the enterprise space. I mean that's part of their rationale for working with us in that opportunity, is we can actually help them grow their base as well.
And so I think that's the symbiotic, whether you look at a Pagero which sees itself already as an enterprise and mid-market player, they're going to get access to a much broader customer base with a much larger invoice volume, which they see as very attractive for their growth opportunity and it works perfectly with what we need to do to support our end-to-end compliance needs for our customers. So I think that's the reason you see the magnet being drawn our way.
Adam R. Hotchkiss
Okay. That's really helpful. And then I noticed you added Chirag Patel as CSO intra-quarter. Just what was the driver of making the change for that role? And what gaps are you looking to fill there?
David DeStefano
Yes. Chirag brings an incredible resume. He is a serial entrepreneur, was at EY, has had his own start-up businesses over the years, successfully transitioning those. Grew up his legacy in Oracle, so he understands our space incredibly well.
And as we think about innovation, John was highlighting R&D spend and the importance of that, we still see a lot of frontiers where there's opportunities. And I think Chirag is going to bring a keen eye and a discipline that will help us be even more efficient and effective at driving new opportunities in the market. So I'm really excited about bringing that kind of talent into Vertex.
Operator
And our next question comes from Alex Sklar from Raymond James.
Alexander James Sklar
Great. Dave, on the e-invoicing partnership with Pagero, can you just help frame what percentage of your 4,300 direct customers have international operations that e-invoicing is going to be relevant to. And then any rough range in terms of what an ACV for that solution might look like given you're working with a partner there?
David DeStefano
Yes. I can't -- I mean I can -- all I can say is the predominance of large multinationals by nature at the enterprise space and upper mid-market space operate in more than one country. So it's certainly a unique opportunity that our base is seeing as a problem set that they've been solving with point solutions, and they're not happy. And it was a key driver to the whole strategy, was to bring together a global solution with a global provider. And we really see it as a great win.
I'm not -- we haven't gotten into any of the pricing on a public basis. But fundamentally, if you think about the invoice volume that the types of customers we work with, running through these countries, it's certainly a -- we see it as a very sizable opportunity as we think about our revenue growth rate looking forward in '24, '25 and beyond as customers start to move to more of a global solution for their e-invoicing.
Alexander James Sklar
Okay. That's great color. John, just following up on Steve's question regarding free cash flow. Outside of the billing timing, and that's snapping back there, can you just give some added color on the right way to think about EBITDA to cash flow conversion? And if there's any way to quantify what may have been a nonrecurring component of CapEx this year as we think about 2024?
John R. Schwab
Yes. I guess a couple of ways to think about that. From an EBITDA to cash flow standpoint, again, I think we talked a little bit this year that we would be certainly free cash flow positive. I think longer term, what we've seen is we've seen that, in the past, I can tell you that the company has operated about a kind of 70% or so kind of free cash flow conversion from EBITDA.
I anticipate, certainly we'll be able to get back there as we kind of move through these investment cycles like we're doing now, and get into the right cadence there. So we feel pretty good about that.
As far as CapEx goes this year, again, I want to -- I would tell you there's probably the best part of -- in the area of about high teens in terms of millions of spend that would not recur in the following year. So again, related to some of these infrastructure items that David had talked about.
So it's in that range, that's what I would guide you to in terms of kind of nonrecurring. But obviously, there's continued spend in the capitalized software and other areas that will recur. So we'll keep that out there. But that's what I think from a nonrecurring piece.
Operator
And we'll proceed now with a question from Samad Samana from Jefferies.
Jeremy J. Sahler
This is Jeremy on for Samad. Follow-up on the net adds. It looks great all around. But I think direct came in a lot higher than we expected given the emphasis on the indirect channel. Can you talk about what drove strength there as well? And is there an opportunity for this to remain elevated?
David DeStefano
I think there -- great question. I think there's a -- basically, if you think about our focus and playbook we're running in NetSuite and Microsoft and Workday, I think we're beginning to build the type of execution and the brand that we hope to, and we're going to continue to run that playbook firmly in that space. And I think the team has done a nice job of securing enhanced new logo wins.
We don't prognosticate in terms of going forward what that's going to look like, but I'm really pleased that we've disciplined ourselves to a few ecosystems and the teams are running across the partner ecosystem and the tech firm in a very focused way and you're seeing that kind of execution in the numbers.
Jeremy J. Sahler
That's useful color. And useful color on some of the customer behavior on cloud versus on-prem. I guess have you noticed any additional change from the close of the quarter through October and November, whether that's change in deal cycles or anything like that?
David DeStefano
I don't have any specifics on change in deal cycles this early in the quarter. But fundamentally, everything we're doing is leading cloud. As I said, I think 90% of our new logos are cloud anyways. And you're still seeing that cross-sell where existing customers who have on-prem for one module will advance in the cloud with a new module.
And so we still see that opportunity, and that is really where the teams lead but no new shift in mix in any way. And as I noted earlier, with our new on-prem pricing, we're actually enhancing gross margins when they go that way because, obviously, we don't have to bear any of the on-prem costs. So it's -- the hosting cost. So it's actually working out strategically very well for us.
Operator
And our next question comes from Pat Walravens from JMP Securities.
Patrick D. Walravens
Congratulations to you guys. It's great to see the performance here. All right, David, what is the most important thing for Vertex to get right in 2024?
David DeStefano
In 2024? Execution focus that continues to drive operating leverage. That's what we're going to be. That's where we're really heads down. We've come through a big investment cycle for the last several years. We've put ourselves into place. And now it's about executing and reaping the margin performance that we expect as we look forward.
Patrick D. Walravens
Awesome. And then if I could do a follow-up. When you -- you mentioned customers increasing their entitlements a couple of times with different customers, which I thought was super interesting. What is driving that? And how does it work when they increase their entitlements?
John R. Schwab
Yes. Pat, this is John. I'll take that. I think what we're seeing is that we're seeing a number of different expansion opportunities with existing customers. And so what that typically means is they're using the same products, but they're expanding their use to different divisions, different areas, different geographies.
And then when they do that, they typically roll through a pricing tier that we've created. When they roll through that pricing tier, then we have the opportunity to increase the annual amount that we charge. So that's the typical cadence that we see and the reasons for people breaking through.
David DeStefano
If I could build on that, Pat. It's a really good point John made. I think it's important to remember that we go in and we solve a problem for a large multinational, we're only solving it typically in one division or one operating area of their business.
And so that just creates an LTV opportunity over time, especially if we've now built out our customer success function, where they're going back in and talking about what about the Division B, C, D and E that we can add the sales tax that we've covered in Division A.
And so we really -- that's really what you're seeing in that example is where companies are consolidating more of their other units where they're using a competitor or using an on-prem or an in-house solution that they then want to say, why don't we just standardize across more of our divisions on Vertex.
Operator
(Operator Instructions) And we will continue with a question from Daniel Jester from BMO Capital.
Kyle Philip Aberasturi
This is Kyle Aberasturi on for Dan. Can you just dig a bit further into this server to cloud migration? I guess, does this change any sales strategy in Q4? Or any changes there? How are you thinking about that? And then I guess how you're preparing for 2024? Do you guys expect consistent trends heading into the new year?
David DeStefano
Yes. Certainly, no change in strategy. I think, again, the real focus is on execution. We've worked hard to put ourselves in this position. The team has done an amazing work. We've gone through the investment journey and to get to this point, and now it's about execution. So no -- absolutely no shift in strategy.
As far as '24 goes, we've not launched guidance yet, but we clearly are seeing the tailwinds that we've highlighted around things like SAP and the regulatory environment, very much supporting the type of performance that we expected when we embarked on this strategy.
Kyle Philip Aberasturi
Great. And one quick one for me. So I appreciate the color on Shopify. I guess, how are you guys thinking about any more or any additional type of marketplace or e-com growth in the business?
David DeStefano
We continue to work on the platforms where our customers are doing business and looking for new opportunities to expand in partnerships there. So we're going to be -- continue to be very disciplined in areas that we think open up a considerable customer base opportunity for us to bring our capabilities to bear. And Shopify clearly presented that and we're super excited to be partnering with them.
And we'll continue to look that way. Obviously, we've done other platforms like Miracle and really seeing great growth there and some others. But it's all driven by where our customers at the middle and enterprise market are doing business is where we need to be playing.
John R. Schwab
Terrific. I'd like to just add one thing, unrelated to this matter, I just wanted to point out, when Alex Sklar asked the question a bit back about nonrecurring CapEx spend, I answered the question with respect to the ERP spend that we had.
That was the total amount of ERP spend. About 60% or 65% of that spend happened last year, the other portion happened this year. So I just wanted to draw a line of clarification there. That was the total cost, not just the cost in the current period. So thank you very much.
Operator
And this concludes our question-and-answer session. I would like to turn the conference back over to Joe Crivelli for some closing remarks.
Joseph J. Crivelli
Okay. Thanks, everybody, for joining us today. If you have follow-up questions or if you'd like to schedule additional time with the team, please send me an e-mail at ir@vertexinc.com.
Have a great rest of your day, and we look forward to speaking with you in the coming weeks.
Operator
The conference has now concluded. Thank you for attending today's presentation, and you may now disconnect.
