Q4 2023 Creative Realities Inc Earnings Call
Participants
Will Logan; Chief Financial Officer; Creative Realities Inc
Richard Mills; Chief Executive Officer, Director; Creative Realities Inc
Brian Kinstlinger; Analyst; Alliance Global Partners
Howard Halpern; Analyst; Taglich Brothers, Inc.
Kris Tuttle; Analyst; Caterpillar Capital
Presentation
Operator
Good morning. At this time, I would like to welcome everyone to Creative Realities Incorporated 2023 year-end earnings conference call. This call will be recorded, and a copy will be available on the company's website at cri.com. Following the completion of the call, the company has prepared remarks summarizing the fourth quarter and calendar year 2023 financial results, along with additional industry and company updates. Joining me on the call today is Rick Mills, CEO; and Will Logan, CFO. Thank you very much. Mr. Logan, you may begin.
Will Logan
Thank you, and good morning. I'm Will Logan, Chief Financial Officer of Creative Realities, Inc. Welcome to our financial results and earnings call for the year ended December 31, 2023. I would like to take this opportunity to remind you that our remarks today will include forward looking statements. The words anticipated, will, believes, expects, intends, plans, estimates, projects, should, may, propose, and similar expressions, or the negative versions of such words or expressions as they relate to us or our management are intended to identify forward-looking statements.
Actual results may differ materially from those contemplated by these forward-looking statements. Factors that could cause these results to differ materially are set forth in our annual report on Form 10-K filed with the SEC on March 21, 2024. Any forward-looking statements that we make on this call are based on assumptions as of today, and we undertake no obligation to update these statements as a result of new information or future events.
During this call, we will present both GAAP and non-GAAP financial measures. A reconciliation of GAAP to non-GAAP measures is included in our public filings in our earnings release that was issued this morning. Use of non-GAAP measures, such as adjusted EBITDA and several other important KPIs will be discussed by management during today's conference call because we believe they represent meaningful ways to track our performance.
After several years of economic, geopolitical, and healthcare uncertainties, we are very pleased with the progress of our business has made, particularly through the course of 2023 is our intent to provide investors with appropriate disclosures and transparency to measure our success. With that, it is now my pleasure to introduce Rick Mills, CEO of Creative Realities to kick things off.
Richard Mills
Thanks, Will. Good morning, everybody. Thank you for joining the call. For fiscal 2023, we posted record quarterly and annual results in almost every aspect with which we measure our company today. I want to thank everybody at CRI for making it happen day in and day out. Let's get started.
I'm really pleased to report the following. For Q4 2023, an all-time quarterly record revenue of $14.5 million, an all-time quarterly record gross profit of $7.5 million, an all-time quarterly record of adjusted EBITDA of $2.8 million, and for fiscal year 2023, all-time annual record revenue of $45.2 million, all-time annual record gross profit of $22.2 million. I know it sounds like a broken record all-time annual, but we're achieving great results.
Operating income of $1.3 million, which marks the first time that the company has posted a positive result on an annual basis. All-time annual record of adjusted EBITDA of $5.1 million and an all-time annual record of 11.2% of revenue for the EBITDA, growth of annual recurring revenue or ARR to an all-time record $16.3 million run rate exiting 2023.
Additionally, our ARR run rate as we sit today here in middle of March now stands at an all-time high of $17.7 million. This is an important metric as it provides enhanced visibility into our high-margin revenues as well as the increasing trust our customers are placing in our enhanced solutions.
I hope everyone can see the spectacular performance, tremendous execution, and continued focus on profitability and debt reductions. Well done, team. I will turn it back over to Will for a few notes on our business activity.
Will Logan
Thanks, Rick. I'd like to add some additional context and information about our financial statements and position. First, with respect to cash, as of December 31, 2023, the company had cash on hand of approximately $2.9 million.
As of the date of this earnings release, the company has cash on hand of approximately $4.5 million despite repayment of approximately $1 million in additional debt principal since January 1, 2024, driven in part by customers with annual SaaS billings at the start of each calendar year.
As we stated when we completed our equity offering last August, we believe the company has sufficient cash to continue to repay its currently amortizing debt obligation until such time as the company generates free cash flows on a net basis.
Next, I'll cover our net debt position. As of December 31, 2023, the company had outstanding principal debt of approximately $15.1 million, resulting in net debt of approximately $12.2 million as of that date. This represents a reduction of approximately $7 million in net debt as compared to December 31, 2022, at which point net debt was $19 million.
The company continues to repay approximately $370,000 in debt principal monthly with a focus to reduce its leverage ratio to between 1.0 and 1.5 times by December 31, 2024. As of the date of this earnings release, the company's net debt position is approximately $9.5 million.
We continue to focus on strengthening our balance sheet by increasing revenue, improving profitability, and managing our debt leverage. We entered 2023 with net debt of $19 million and a leverage ratio of approximately 5 times. As of the end of the two of 2023, our leverage ratio has reduced to approximately 2.4 times on trailing 12-month adjusted EBITDA.
We believe the risk profile of the company has substantially altered and will continue to significantly improve throughout 2024. In connection with entering into a significant new multiyear media sales contract during the fourth quarter of 2023, the company modified its accounting for media sales to be recorded at net rather than gross beginning in Q4 2023 and in forward periods. This change has and will continue to have the effect of recognizing revenues at a lower value than under previous reporting for similar transactions.
Revenues were reduced by $0.9 million for Q4 2023 and fiscal 2023, respectively as a result of this change. While this change will not impact gross profit, operating income, adjusted EBITDA, or net income in terms of absolute dollars over the life of the contracts, the percentage of such metrics as a factor of sales in the reporting period, their book does change.
In a manner, management believes it's more appropriate depiction of the actual profitability of the company. The results reported in Q4 2023 are records under either reporting methodology and the company's calculation of ARR is completely unaffected by these contract amendments. I'll turn it back to Rick for additional comments on our results and customer activities.
Richard Mills
Thanks, Will. There is no doubt that 2023 was another transformable year for the company and the performance that we have reported for Q4 and fiscal year 2023 are a solid foundation for ongoing growth going forward.
I'd like to address certain results in more detail, how they tie into our strategy and value creation plan and how this represents momentum for our performance in 2024. As we have detailed previously, due to significant new customer acquisitions, we have projected a step function increase in revenue beginning with Q4 2023. This has been achieved, and we see this continuing in 2024 and beyond.
While we are not revising our revenue guidance for 2024 at this point in time, we project between 20% and 40% revenue growth for each year-over-year quarter in 2024. This allows us to account for seasonality as Q1 is our traditionally slowest quarter with budget approvals happening and then project ramp-ups then comes Q2 in Q3, where things tend to be moving at full speed. And finally, Q4, where you have a slowing of projects as Thanksgiving and Christmas appear on the horizon.
Exceptions to Q4 can occur when customers have money to spend on equipment at year end and occasionally do. Let's talk about our overperformance, over-execution, and our ARR against prior projections and how important it is with respect to meeting or exceeding our revenue and profitability projections moving forward.
The fact that we were able to outperform on ARR helped the company to substantially achieve its revenue projections in Q4 with superior gross profit despite delayed rollouts of major customer deployments. In addition, new customer contracts and pricing changes have already driven our ARR on SaaS to $17.7 million, well on its way to exceeding the $18 million in guidance we had previously conveyed for fiscal 2024.
Therefore, we are increasing the 2024 guidance for exit run rate ARR on our SaaS-based subscription license revenue from $18 million to $20 million. This will have a significant impact on future profitability, increasing ARR will continue to drive improved profitability and free cash flow as we accelerate top-line growth throughout 2024.
In conjunction with this step change in revenue supported by new customer acquisitions and significantly higher ARR is improved profitability. We are at an inflection point where every new dollar in revenue is coming to us with improved margins. So we are beginning to benefit from meaningful operating leverage, which has further implications for improving our capital structure, investing in our platforms, and potentially enabling future acquisitions.
We've also discussed how we intend to pay down debt in 2024, delevering the company and strengthening our balance sheet. Since reporting our [Q -- 2023] results, we reduced gross long-term debt to $15.1 million at the end of 2023 from $17.2 million previously.
And as of today, our debt now stands at approximately $14 million, down another $2 million since the start of the year. With $4.5 million in cash on hand at present, net debt stands at approximately $9.5 million. And utilizing our trailing adjusted EBITDA at $5.1 million as of the end of 2023, our leverage ratio amounts to 2.7 times on gross debt and 1.9 times on net debt. This is vastly improved from the 5.4 and 5.0 times for gross and net debt at the end of 2022.
We believe that the risk profile of the company has changed dramatically and is much more favorable. We intend to continue using cash to pay down debt and delever the company in the quarters to come. I cannot overstate the strategic importance of these accomplishments as they unlock numerous commercial and strategic options in the back half of the year and in dealing with the maturity of long-term debt obligations in 2025.
Now let's address a couple of other items. Number one, customer concentration; number two, customer retention; and then three, just some updated customer activities. In 2022, there were four customers that accounted for 54% of the total revenue of the company.
With additional customer acquisition throughout 2022 and 2023, no single customer exceeded 10% of the company's revenue in 2023. Customer retention on a dollar-for-dollar basis is in excess of 100% for 2023, all trending in the right direction for a company like us is focused on the enterprise marketplace.
Okay, some other activities channel program, we launched a channel program formally on February 1, starting small, but we're already approaching 100 licenses. It's all pure SaaS play from SMBs that CRI would not otherwise penetrate.
Goal is to ramp up to 1,000 licenses quickly generating additional SaaS revenue. Bowling or BCTV, we did absorb some start-up costs in 2023, it was $400,000, primarily consisting of onboarding and training of the team prior to installations beginning.
We performed eight installations in 2023 at an average sale price of $27,000 per location. Q1 2024 looks to be 50 to 60 locations installed with acceleration happening throughout Q2 and Q3. Our new retail media network, we landed another customer at this point, unnamed. This customer in the financial sector and has chosen us as their deployment partner.
This includes our ad tech software with initial deployment of 650 sites and approximately 1,300 screens. It will generate $16,000 a month in SaaS once these are fully deployed by the end of Q2 this year. They will evaluate the success of media revenue over the summer and could deploy thousands of locations in the future.
Starlite Media, this ad base network continues to transition from static to digital. We expect this network to convert and/or add several hundred locations to digital every quarter throughout 2024 and 2025. Starlite's premium network is known for its big, bright, and bold displays in outdoor shopping centers across the US.
Our drive-thru product introduced the product in 2021 just coming out of COVID. Today this product line is continuing to accelerate, and we believe we are one of the largest suppliers of drive-thru solutions in the QSR industry. On average, every business day in America we are installing one or more drive-thru solutions somewhere.
Finally, let's discuss our transition to a comprehensive company-wide ERP solution. We are heads down in the middle of this project. We are in process of transitioning from the planning and setup stages to the implementation and utilized phase.
Our first department or departments come online in Q2. More to come on this as the company completes the transition to this ERP solution this year. Will, any further commentary you'd like to add on our Q4 and 2023 annual results?
Will Logan
Thanks, Rick. In the interest of time and in light of the insights and comments provided earlier on the call, I think we'll move into the Q&A portion of the call at this time.
Question and Answer Session
Operator
(Operator Instructions) Brian Kinstlinger, Alliance Global Partners.
Brian Kinstlinger
Hey, guys. Thanks for taking my questions. And 2023, congratulations, the company looks so much different than two or three years ago. Congratulations on that. I want to start, I didn't hear a backlog number, it sounds like things are going fantastic and they have been for a while.
And while it sounds like those trends are solid and I wait for the backlog, over the last few quarters, we haven't seen that backlog increase. There's lots of puts and takes, I know. So maybe you can provide the backlog and talk about that as well as the opportunities with all that you've discussed of growing the backlog over the course of the year.
Richard Mills
Brian, yeah, our backlog has remained relatively flat. We've been installing at about the same pace as we've been adding to it. We expect that to change over the next two quarters as we have a tremendous amount of opportunity that we're circling to close. But not much to say, it's remained relatively flat. And there's certainly still 18 to 24 months’ worth of revenue in that backlog.
Brian Kinstlinger
Okay. And then you discussed a lot of different great details on your businesses. You've had particular success early on in drive-thru upgrades to digital. Are these successes leading to greater brand awareness in the market and therefore, more enterprises looking to work with you than previously?
Richard Mills
Very much so. You talked about the improvement in the business over the last couple of years, right, Brian, you know, two years ago at times we were simply not invited, right. People didn't -- number one, they didn't know to invite us.
Number two, their perception of our company was that we weren't big enough or whatever the case may be. Today that is very different. If you're a midsize or large QSR brand from the biggest ones, the big four QSR brands down to the mid brands that got 400, 500 locations. And you are in the process of evaluating drive-thru, CRI's name comes up. We are included in the conversation.
Brian Kinstlinger
For the largest ones, the big four, but even slightly smaller, who is the competition? Is it system integrators? Is it -- I'm trying to think about who they are looking at if it's not CRI in that space?
Richard Mills
There's several large ones, right, that we compete against every day. We compete against STRATACACHE literally on a daily basis, STRATACACHE software end-solution drives McDonald's. Coates is another supplier out of Australia that has supplied a lot of McDonald's hardware. They have tried to penetrate other accounts, have not been so successful, okay.
So those are really primarily the main two. And third one, it's Cycom, they have Burger King. And so the big four are effectively taken. Wendy's has chosen somebody. It is not a name brand, I'm totally surprised. So those are well on their way to rolling out. But where we really thrive and do an excellent job is in the companies that have 500 to 2,000 locations. We are the head of the pack in those locations.
Brian Kinstlinger
And then you gave some clear path forward on the Strike Ten contract. Bowling TV has installed in the fourth quarter and early first quarter gone a little bit slower than expected. And what gives you the confidence of the significant ramp over the course of the year?
Richard Mills
Couple of things, a lot of learnings really on BCTV's part and certainly some on CRI's, but we're gaining speed. We're literally, as we speak at the end of March, deploying an entire second install team and a third install team are starting to hit the ground running.
So we see by mid-April is when we think they'll start to be some increased velocity. And certainly by the end of Q2, we'll be at full stride. Now there is one of the other things that I would just bring out, and I noted in the call originally, we projected BCTV's was a $35 million project. It was expected to be $35,000 per location -- 1,000 locations, right, Brian.
So far just due to the uniqueness of the bowling centers that we've done, which is -- Will Logan, is it 40 to 50 now approximately?
Will Logan
Yeah, we're approaching our 60th install.
Richard Mills
Approaching our 60th install, they've come in about $27,000. So it's a little bit lower than the original expectation. But it is moving forward relatively quickly, Brian.
Brian Kinstlinger
Yeah, great. And then you mentioned at a high level customer delays. Is that outside of Strike Ten and are you seeing any changes to that or any commonalities in why there are delays?
Richard Mills
I think what I was attempting to articulate was when I was talking about the fluctuation from quarter to quarter, right, everybody starts and launches January. Well, there's a full 30 days of planning and getting the budget approved. And then so it's not like on January 3, everybody's moving forward. Everybody stands still most of January.
So it's February that we start to really get going, right. And that's just the industry that we're in, right. So the year always starts off a little slower just because of that. Q2 -- and you also have weather, right, by Q2, weather's warmed up construction, Q2 and Q3 construction and all the other trades that we have to interface with are in full swing.
So that's when you tend to see our revenue bounce up, accelerate. And then as you get into Q4, things usually are going pretty strong. And then as we get up to Thanksgiving, people start to wind down because you've got Thanksgiving and Christmas, that was what the attempt was to articulate.
Brian Kinstlinger
Okay. Last question I have maybe for Will, on the fourth quarter results, the gross margin percentage on hardware and services seem to have abnormalities to the past services, much higher than usual, hardware much -- a little bit lower than usual. I think that's what I remember. Can you help us understand those dynamics? And then you've talked about the change in media sales to maybe, so help us understand what reasonable assumptions are going forward for the gross margins of these two lines of revenue?
Will Logan
Yeah, great question, Brian. I think that the best proxy is to use the full-year figures. In the fourth quarter, we had some cleanup in gross-to-net accounting, particularly with media that removed some COGS and brought in some revenue, which gave you a little distortion there on the services line.
On the hardware line, we do have a couple of newer ad tech or ad base network customers that did some very large purchasing with some additional budget here in the November-December timeframe. Those were, in some instances, some very expensive displays. The top end displays in the market tend to have a slightly tighter margin, but that's not the normal profile moving forward, I would model off of the year-to-date figures.
Brian Kinstlinger
It's typically, you've been in mid-60s and low-20s, something like that. Is that [model] right? I have to go back --
Will Logan
Yeah, I think that low-20s for hardware and 60 -- low-60s on the services is a good proxy. We'll continue to update and re-evaluate that based on mix and the SaaS growth.
Brian Kinstlinger
Great. Thanks, guys.
Operator
Howard Halpern, Taglich Brothers.
Howard Halpern
Congratulations, guys, great execution.
Richard Mills
Hey, Howard, how are you? Good to hear from you.
Howard Halpern
Doing well. How -- we just really started the channel partner program and you already have 100 licenses. What is the feedback you're getting from them and how excited are you there? It seems to be ramping fairly quickly with a higher margin SaaS revenue.
Richard Mills
I mean, we're excited about the feedback is they love what we're doing, they love our software package. Yes, really, all the success of the channel program is all built upon two things. Number one, the actual software platform, and that's getting rave reviews and the guy that's running the channel.
And we think we've got the best channel guy in the business, Dave Petricig joined us, and we're just excited to have him. He's doing a great job. He's here for about eight months or so, finally launched the channel program and we expect it to grow fast.
Howard Halpern
Okay. And in terms of the cost structure, operating expenses, do you basically have that in place and now that with the bowling contract and other contracts, it's just basically a layering and leveraging going forward.
Will Logan
Yes, Howard. I mean, if you look back, we've probably added 40 or 50 [roles] over the last 12 to 18 months in the company to really build the baseline and the infrastructure of this business to take it to the next level. We are where we need to be and the top line is catching up quickly. So we've been carrying that cost since the second half of 2023. We feel like we've got the team in place and the infrastructure that we require to move forward throughout 2024 with limited change.
Howard Halpern
Okay. And just one last one on different opportunities out there. What do you view as some of the newer opportunities? Is it in convenience stores or -- and even in like deli departments in supermarkets? Can you describe what the various opportunities out I guess are potentially in your pipeline?
Will Logan
Sure. QSR remains hot, particularly on the digital drive-thru. We see continued acceleration of inflow of capital into supporting digital out-of-home or advertising networks. A lot of folks transitioning to point-of-purchase funding right away from mobile ads or other television and other products into that point, which is resulting in networks like Starlite Media and BCTV being built out, we see continued shift in that direction and strong demand for years to come.
Supermarkets is absolutely in play, Howard. Several of them are trying to figure out whole store ecosystems with both potentially outside the building digital advertising, inside the building digital menu boards, wayfinding, price shelf stickers, still early stages on that because there are a lot of moving pieces, but I see that being an area of focus over the next 24 months. Beyond that, retailers are also trying to figure out incremental digital engagement, but that one's probably fourth on the list of those that I named.
Howard Halpern
Okay. Well, thanks and keep up the great work, guys.
Operator
[Kris Tuttle, Caterpillar Capital].
Kris Tuttle
Hey, thanks for taking my questions and congratulations on like some good old-fashioned global execution down there. I wanted to just ask a couple of, I think you've announced that I'd love to learn a little bit more about one of them is IceBox Media, and I was reading through that one again yesterday and I was trying to figure out, is that more of a software arrangement? Is there incremental hardware, a lot more incremental hardware involved? Just wondered if you could give me some of the moving parts on that once, so I understand it better.
Will Logan
Sure. That's actually a digital display. But think of it as about it's about 8 to 12 inches tall and about 3 feet wide with a small mounting fixture that goes on top of those IceBoxes outside of convenience locations there. It is a digital advertising network. So there are a lot of posters in those locations now.
There's funding from private equity that has come in and said, We're going to build out a digital ad network right there at the IceBox. We're the hardware provider, although it's a limited amount of hardware, Kris, on that since it's one kind of small screen and then the software provider behind that.
So ultimately, a software play for us in the grand scheme. That is in a test of about 85 locations that started rolling out here in the last two months running to speed. They'd love to do 5,000, and we'd love to help them with it. So we're waiting to see results on how that goes as deployed.
Kris Tuttle
Okay. And is that when if they do that broadening out, will they just go with you guys or would they --
Will Logan
Yes.
Kris Tuttle
They would, okay.
Will Logan
No, that we've already been through the front end process to be evaluated as the partner been selected, we helped actually design and engineer the solution on the hardware side and have tested that with our software. So we are queued up. We are the partner of choice. Now it's just a matter of how quick will they scale.
Kris Tuttle
Got it. And then similar question, just on you announced the deal with Black Rifle and I wanted to understand, particularly like this QSR thing is kind of -- it's interesting right, there are companies like PAR Technologies out there that are going after that market. And then you have Toast and restaurants that are more back-end and infrastructure focused. I'd love to learn more about what you're doing with Black Rifle operationally as well as sort of how you guys see yourself playing more deeply in that market?
Will Logan
Yeah. So with respect to PAR, Toast, those folks, we actually have our Clarity software, our food based platform integrated to those partners at the peak on the POS side, so that there is a single source of truth. A change in one system or the other will automatically reflect on the digital menu boards. So that's typically something that we're doing at the start of an engagement with the QSR. It hasn’t, frankly, been a lot of competition, it's more of an integration with those folks for a combined solution for the customer.
In the case of Black Rifle in particular, they actually had digital signage already, and they had rolled out with a very bare bones, Samsung Magic info license that comes embedded in the display, but does not have any kind of dynamic capabilities. That's been in the field for six months or a year day.
They indicated it wasn't giving them what they need. And we're doing a virtual conversion of their existing units. I think it's about 600 displays live in the field that will come over to our software platform here in 2Q, 1Q and 2Q. We did some testing in 1Q. The rest will go this quarter. Any new locations will then be deployed our hardware and our software solution.
Kris Tuttle
I got it. And then ultimately, how big could they be after that 600 units are converted?
Will Logan
Yeah, great question. I think that they have intentions if you read about them to scale up, not sure if that -- where that gets to, but they do have about, I believe, six to eight screens per location, right. So if they end up at 1,000 locations at some point in the future, a good proxy would be six to eight displays per.
Kris Tuttle
Okay. Got it. And then my last question, I've seen some talks about this, is that because you guys have made some acquisitions and it's relating to your software pricing. Is increasing pricing for your software an important factor in the growth there like when some of these older contracts renew? I'd love to get a feel for what that looks like.
And then if you have as you add module, you have the opportunity to go back to your base and offer them additional functionality at higher -- essentially higher subscription prices. So I'd love to get a little bit more insight from you on that.
Will Logan
So I would say, yes, on all fronts, on the incremental services and upsell, particularly with respect to adding our ad logic platform for network monetization, we go to existing infrastructure accounts and offer them that that added layer of SaaS, which we think will be additive to existing customers on additional incremental subscription price. We are also seeing two other things that are important, Kris.
One is new customers with new devices added, we are adding those today at a higher price per endpoint per month than our existing average today. So each new endpoint is slowly bringing up my average SaaS per device per month. We're also lapping some longer-term renewals. It's part of what you saw in our disclosures around where we are today in March versus where we were at 12-31.
We've had a couple of contracts where we've gone back, renegotiated, and were successfully able to increase prices on the existing SaaS customers. We're still we believe, as this market continues to consolidate and some of the smaller bottom feeder players dwindle out over time that there will be a slow rise as those renewals occur over the next one to two cycles.
Kris Tuttle
Okay. I got it. That's really helpful. Thanks, guys. I'll leave it there and I'll follow-up with you later on.
Operator
That completes the questions from the line today. Mr. Logan are there any additional inquiries from the investor relations inbox that you would like to address?
Will Logan
Thanks, Michelle. We did have two quick questions. I'll just run through them and then we can close the call. The first was just an inquiry about generative AI development at CRI, the company's strategy with respect to generative AI is to provide for integration points with its software platforms to address opportunities associated with the production and delivery of contextual content.
That's where we see the first play on the customer side, and we are exploring several partnerships at this time. There are obviously other use cases internally for operating effectiveness. But from a customer standpoint, that's we're focused.
Also had a question about the cap table and just the warrants that were outstanding. There are two tranches with an exercise price of [$4.23 and $6]. Those both do not feature a cashless exercise option. So those would be incremental cash to the company if exercised. And the value, if exercised, is in excess of the current total debt of the company, which was the inquiry that came in.
That concludes the questions from the IR inbox. So let me conclude the call by thanking all of our shareholders, clients, partners, and employees for their continuing efforts, commitment, and support as we work together to transform Creative Realities into the leading brand in digital signage solutions. This concludes the Creative Realities 2023 year-end earnings call.
