RBC Capital Downgrades Asana On Challenging Macro, Cash Burn Concerns

In this article:
  • RBC Capital analyst Rishi Jaluria downgrades Asana, Inc (NYSE: ASANto Underperform from Sector Perform with a price target of $13 (23% downside), down from $21.

  • Jaluria views Asana's software as discretionary and, therefore, recession-prone.

  • He determines that project management is not a large TAM. He thinks the market is intensely competitive, with multiple pure-plays and several solutions that were part of broader software platforms.

  • Asana faces competition from more prominent vendors that have acquired into the space, including Adobe Inc (NASDAQ: ADBE) (Workfront), Citrix Systems, Inc (NASDAQ: CTXS) (Wrike), and, most notably, Atlassian Corp Plc (NASDAQ: TEAM) (Trello).

  • He views Asana's cash burn as problematic and the timeline to profitability as unclear.

  • He notes Asana's huge dependence on advertising, which is 30%+ of total sales and marketing spend.

  • Price Action: ASAN shares traded lower by 3.93% at $16.88 on the last check Tuesday.

Latest Ratings for ASAN

Date

Firm

Action

From

To

Mar 2022

JMP Securities

Maintains

Market Outperform

Mar 2022

RBC Capital

Maintains

Sector Perform

Mar 2022

Piper Sandler

Maintains

Overweight

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