With A Recent ROE Of 8.64%, Can SINA Corporation (NASDAQ:SINA) Catch Up To Its Industry?

SINA Corporation (NASDAQ:SINA) delivered a less impressive 8.64% ROE over the past year, compared to the 10.28% return generated by its industry. An investor may attribute an inferior ROE to a relatively inefficient performance, and whilst this can often be the case, knowing the nuts and bolts of the ROE calculation may change that perspective and give you a deeper insight into SINA’s past performance. I will take you through how metrics such as financial leverage impact ROE which may affect the overall sustainability of SINA’s returns. Check out our latest analysis for SINA

Breaking down ROE — the mother of all ratios

Firstly, Return on Equity, or ROE, is simply the percentage of last years’ earning against the book value of shareholders’ equity. An ROE of 8.64% implies $0.09 returned on every $1 invested. Generally speaking, a higher ROE is preferred; however, there are other factors we must also consider before making any conclusions.

Return on Equity = Net Profit ÷ Shareholders Equity

ROE is measured against cost of equity in order to determine the efficiency of SINA’s equity capital deployed. Its cost of equity is 11.60%. This means SINA’s returns actually do not cover its own cost of equity, with a discrepancy of -2.96%. This isn’t sustainable as it implies, very simply, that the company pays more for its capital than what it generates in return. ROE can be broken down into three different ratios: net profit margin, asset turnover, and financial leverage. This is called the Dupont Formula:

Dupont Formula

ROE = profit margin × asset turnover × financial leverage

ROE = (annual net profit ÷ sales) × (sales ÷ assets) × (assets ÷ shareholders’ equity)

ROE = annual net profit ÷ shareholders’ equity

NasdaqGS:SINA Last Perf Feb 13th 18
NasdaqGS:SINA Last Perf Feb 13th 18

The first component is profit margin, which measures how much of sales is retained after the company pays for all its expenses. The other component, asset turnover, illustrates how much revenue SINA can make from its asset base. Finally, financial leverage will be our main focus today. It shows how much of assets are funded by equity and can show how sustainable the company’s capital structure is. Since financial leverage can artificially inflate ROE, we need to look at how much debt SINA currently has. At 5.28%, SINA’s debt-to-equity ratio appears low and indicates that SINA still has room to increase leverage and grow its profits.

NasdaqGS:SINA Historical Debt Feb 13th 18
NasdaqGS:SINA Historical Debt Feb 13th 18

Next Steps:

ROE is one of many ratios which meaningfully dissects financial statements, which illustrates the quality of a company. SINA’s below-industry ROE is disappointing, furthermore, its returns were not even high enough to cover its own cost of equity. Although, its appropriate level of leverage means investors can be more confident in the sustainability of SINA’s return with a possible increase should the company decide to increase its debt levels. ROE is a helpful signal, but it is definitely not sufficient on its own to make an investment decision.

For SINA, there are three important aspects you should look at:


To help readers see pass the short term volatility of the financial market, we aim to bring you a long-term focused research analysis purely driven by fundamental data. Note that our analysis does not factor in the latest price sensitive company announcements.

The author is an independent contributor and at the time of publication had no position in the stocks mentioned.

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