Reflecting On Personal Care Stocks’ Q3 Earnings: The Honest Company (NASDAQ:HNST)

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Reflecting On Personal Care Stocks’ Q3 Earnings: The Honest Company (NASDAQ:HNST)

As Q3 earnings season comes to a close, it’s time to take stock of this quarter's best and worst performers amongst the personal care stocks, including The Honest Company (NASDAQ:HNST) and its peers.

Personal care products include lotions, fragrances, shampoos, cosmetics, and nutritional supplements, among others. While these products may seem more discretionary than food, consumers tend to maintain or even boost their spending on the category during tough times. This phenomenon is known as "the lipstick effect" by economists, which states that consumers still want some semblance of affordable luxuries like beauty and wellness when the economy is sputtering. As with other consumer staples categories, personal care brands must exude quality and be priced optimally given the crowded competitive landscape. Consumer tastes are constantly changing, and personal care companies are currently responding to the public’s increased desire for ethically produced goods by featuring natural ingredients in their products.

The 14 personal care stocks we track reported a mixed Q3; on average, revenues beat analyst consensus estimates by 0.8% while next quarter's revenue guidance was 15.7% below consensus. Inflation (despite slowing) has investors prioritizing near-term cash flows, but personal care stocks held their ground better than others, with the share prices up 18.5% on average since the previous earnings results.

The Honest Company (NASDAQ:HNST)

Co-founded by actress Jessica Alba, The Honest Company (NASDAQ:HNST) sells diapers and wipes, skin care products, and household cleaning products.

The Honest Company reported revenues of $86.17 million, up 1.9% year on year, topping analyst expectations by 4.8%. It was an impressive quarter for the company, with a solid beat of analysts' revenue estimates.

“Our Transformation Initiative, which we initiated at the beginning of the year, continues to drive strong performance. The three pillars of the initiative - Brand Maximization, Margin Enhancement, and Operating Discipline - were evident in our third quarter results,” said Chief Executive Officer, Carla Vernón.

The Honest Company Total Revenue
The Honest Company Total Revenue

The stock is up 130% since the results and currently trades at $2.8.

Is now the time to buy The Honest Company? Access our full analysis of the earnings results here, it's free.

Best Q3: Olaplex (NASDAQ:OLPX)

A pioneer in the “bond building’ segment of hair care, Olaplex (NASDAQ:OLPX) offers products and treatments that focus on repairing the damage caused by traditional heat and chemical-based styling processes.

Olaplex reported revenues of $123.6 million, down 30% year on year, outperforming analyst expectations by 6.8%. It was an exceptional quarter for the company, with an impressive beat of analysts' earnings estimates.

Olaplex Total Revenue
Olaplex Total Revenue

The stock is up 56.5% since the results and currently trades at $2.16.

Is now the time to buy Olaplex? Access our full analysis of the earnings results here, it's free.

Weakest Q3: Nu Skin (NYSE:NUS)

With person-to-person marketing and sales rather than selling through retail stores, Nu Skin (NYSE:NUS) is a personal care and dietary supplements company that engages in direct selling.

Nu Skin reported revenues of $498.8 million, down 7.3% year on year, falling short of analyst expectations by 4.1%. It was a weak quarter for the company, with revenue guidance for the next quarter and full year missing analysts' expectations.

The stock is up 0.7% since the results and currently trades at $18.77.

Read our full analysis of Nu Skin's results here.

Estée Lauder (NYSE:EL)

Named after its founder, who was an entrepreneurial woman from New York with a passion for skincare, Estée Lauder (NYSE:EL) is a one-stop beauty shop with products in skincare, fragrance, makeup, sun protection, and men’s grooming.

Estée Lauder reported revenues of $3.52 billion, down 10.5% year on year, falling short of analyst expectations by 0.9%. It was a slower quarter for the company, with underwhelming earnings guidance for the full year.

The stock is up 4.7% since the results and currently trades at $134.76.

Read our full, actionable report on Estée Lauder here, it's free.

BellRing Brands (NYSE:BRBR)

Spun out of Post Holdings in 2019, Bellring Brands (NYSE:BRBR) offers protein shakes, nutrition bars, and other products under the PowerBar, Premier Protein, and Dymatize brands.

BellRing Brands reported revenues of $472.6 million, up 24.6% year on year, surpassing analyst expectations by 2.6%. It was a solid quarter for the company, with an impressive beat of analysts' revenue, adjusted EBITDA, and EPS expectations.

The stock is up 18.8% since the results and currently trades at $53.94.

Read our full, actionable report on BellRing Brands here, it's free.

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The author has no position in any of the stocks mentioned

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