Rice Protein Market to Hit USD 1,061 Million by 2030 Driven by Surging Vegan & Vegetarian Population and Technological Advancements | by SNS Insider

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SNS Insider pvt ltd

According to SNS Insider’s research, the rice protein market is poised for substantial growth driven by a confluence of factors, including health and wellness trends, the shift towards plant-based diets, clean label preferences, the sports and fitness nutrition sector, and expansion into emerging markets.

Pune, Oct. 25, 2023 (GLOBE NEWSWIRE) --

The SNS Insider report indicates that "The Rice Protein Market was valued at approximately USD 757.73 million in 2022 and is projected to reach USD 1,061 million by 2030, with an expected growth rate of 4.3% during the forecast period from 2023 to 2030".

Market Overview

Rice protein, as the name suggests, is a plant-based protein obtained from rice. More specifically, it is extracted from brown rice, a minimally processed form of rice that retains its bran layer, germ, and endosperm. Rice protein is a popular choice for protein supplements, often used by athletes and fitness enthusiasts to support muscle recovery and growth. Many plant-based meat products use rice protein as a primary ingredient to mimic the texture and nutritional profile of traditional meats. Due to its hypoallergenic properties, rice protein is a common choice in infant formula and baby food products.

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Market Analysis

One of the primary factors propelling the growth of the rice protein market is the growing global awareness of health and wellness. Consumers are becoming more conscious of their dietary choices, favoring plant-based protein sources that are free from allergens, easy to digest, and promote overall well-being. Rice protein, which is gluten-free, hypoallergenic, and low in fat, aligns perfectly with these health-conscious trends. The ever-increasing number of individuals adopting vegan and vegetarian lifestyles is another major driver of the market. As people shift away from animal-derived protein sources, they turn to plant-based alternatives, with rice protein being a sought-after option due to its completeness as a protein source and versatility in various culinary applications. The demand for plant-based protein in the sports and fitness nutrition industry is on the rise, and rice protein caters to this demand effectively. With its balanced amino acid profile and excellent digestibility, it has become a staple in sports nutrition products, protein bars, and shakes.

Rice Protein Market Overview & Scope:

Report Attributes

Details

Market Size in 2022

USD 757.73 million

Market Size by 2030

USD 1061 million

CAGR

CAGR of 4.3% over 2023-2030

Key Segments

by Product (Rice Protein Isolates, Rice Protein Concentrate, and Others)

by Application (Food and Beverage, Animal Feed, Pharmaceuticals, and Cosmetics)

Key Market Players

Golden Grain Group Limited, AIDP, Axiom Foods, Inc., Bioway (Xi'An) Organic Ingredients Co., Ltd, Nutrition Resource, Shaanxi Fuheng (FH) Biotechnology Co., Ltd., RiceBran Technologies, Shafi Gluco Chem, The Green Labs. and other players

Pricing & Purchase Options

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Key Takeaway from Rice Protein Market Study

  • Rice Protein Isolates (RPI) represent a pivotal segment within the market, contributing significantly to its overall growth. This segment is characterized by the extraction of pure protein content from rice grains, effectively removing undesirable components such as carbohydrates and fats. RPI is an allergen-free and vegan protein source, making it suitable for individuals with dietary restrictions.

  • The Food & Beverage segment is another major driving force in the rice protein market. This segment's dominance is primarily attributed to its diverse applications in the food and beverage industry, meeting the ever-evolving consumer demands for healthier and sustainable products.

Recent Developments

  • BENEO, a renowned leader in the field of plant-based nutrition, has unveiled an innovative toolbox of non-genetically modified organism (non-GMO) vegetable proteins specially designed for the pet food industry. This exciting development represents a significant step forward in the quest to provide high-quality, sustainable, and healthful nutrition for our four-legged companions.

  • Evolved Foods, a pioneering company specializing in plant-based protein products, has successfully concluded its seed funding round, securing a total of INR 7.30 Crore in investment. The recent infusion of capital comes at a time when the plant-based food sector is experiencing rapid growth and increased consumer interest, driven by concerns about health, environmental sustainability, and animal welfare.

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Market Dynamics Analysis

The rice protein market is currently experiencing dynamic shifts driven by a combination of key drivers and affected by various restraints, challenges, and potential threats. Among the drivers, the increasing consumer demand for plant-based protein sources due to health and sustainability concerns is a pivotal factor fueling the growth of the market. Additionally, the expanding vegan and vegetarian populations are contributing to the rising demand for rice protein as a versatile protein alternative. However, restraints in this market include the relatively high cost of production and lower protein content compared to some animal-based sources, which can limit its adoption in cost-sensitive markets. Furthermore, challenges related to taste and texture issues need to be addressed to gain broader consumer acceptance. Threats to the market could emerge from the emergence of alternative plant-based protein sources, such as pea or soy protein, which may offer competitive advantages in terms of cost-effectiveness and flavor profiles. Moreover, fluctuating rice crop yields and the impact of climate change on rice cultivation pose potential threats to the supply chain and pricing stability in the market.

Key Regional Developments

North America has been witnessing substantial growth in the rice protein market due to the growing adoption of plant-based diets and the increasing prevalence of lactose intolerance. The United States and Canada are the major contributors to this regional market, with the rising number of health-conscious consumers and the demand for clean-label and allergen-free protein sources. Europe represents another lucrative market for rice protein. The region is embracing plant-based diets and experiencing a shift towards sustainable and eco-friendly products. Consumers in countries like Germany, the United Kingdom, and France are increasingly opting for rice protein as a source of nutrition, reflecting the demand for vegan, non-GMO, and organic options. The Asia-Pacific region, with countries like China and India, is the birthplace of rice and holds a significant share in the global market.

Impact of Recession

The impact of the ongoing recession on the rice protein market is evident in shifting consumer behavior, supply chain challenges, and heightened competition. Companies in this industry must adapt to these changes by diversifying their product offerings, reevaluating pricing strategies, and focusing on innovation and marketing. While the road ahead may be challenging, the market has the potential to navigate these difficulties and continue its growth trajectory by staying attuned to the evolving needs of consumers during a recession. Investing in research and development to create new rice protein products that cater to changing consumer preferences and economic conditions can help companies stay relevant in the market.

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Table of Contents:

1. Introduction

1.1 Market Definition

1.2 Scope

1.3 Research Assumptions

2. Research Methodology

3. Market Dynamics

3.1 Drivers

3.2 Restraints

3.3 Opportunities

3.4 Challenges

4. Impact Analysis

4.1 COVID-19 Impact Analysis

4.2 Impact of Ukraine- Russia war

4.3 Impact of ongoing Recession

4.3.1 Introduction

4.3.2 Impact on major economies

4.3.2.1 US

4.3.2.2 Canada

4.3.2.3 Germany

4.3.2.4 France

4.3.2.5 United Kingdom

4.3.2.6 China

4.3.2.7 Japan

4.3.2.8 South Korea

4.3.2.9 Rest of the World

5. Value chain analysis

6. Porter’s 5 forces model

7. PEST analysis

8. Global Rice Protein Market Segmentation, By Product:

8.1 Rice Protein Isolates

8.2 Rice Protein Concentrate

8.3 Others

9. Global Rice Protein Market Segmentation, By Application

9.1 Food and Beverage

9.2 Animal Feed

9.3 Pharmaceuticals

9.4 Cosmetics

10. Global Rice Protein Market, by Region/Countries

10.1 Introduction

10.2 North America

10.2.5 USA

10.2.6 Canada

10.2.7 Mexico

10.3 Europe

10.3.1 Eastern Europe

10.3.1.5 Poland

10.3.1.6 Romania

10.3.1.7 Turkey

10.3.1.8 Rest of Eastern Europe

10.3.2 Western Europe

10.3.2.4 Germany

10.3.2.5 France

10.3.2.6 UK

10.3.2.7 Italy

10.3.2.8 Spain

10.3.2.9 Netherlands

10.3.2.10 Switzerland

10.3.2.10.1 Austria

10.3.2.12 Rest of Western Europe

10.4 Asia-Pacific

10.4.5 China

10.4.6 India

10.4.7 Japan

10.4.8 South Korea

10.4.9 Vietnam

10.4.10 Singapore

10.4.11 Australia

10.4.12 Rest of Asia-Pacific

10.5 Middle East & Africa

10.5.1 Middle East

10.5.1.5 UAE

10.5.1.6 Egypt

10.5.1.7 Saudi Arabia

10.5.1.8 Qatar

10.5.1.9 Rest of Middle East

10.5.2 Africa

10.5.2.5 Nigeria

10.5.2.6 South Africa

10.5.2.7 Rest of Africa

10.6 Latin America

10.6.5 Brazil

10.6.6 Argentina

10.6.7 Colombia

10.6.8 Rest of Latin America

11. Company Profiles

11.1 AIDP

11.1.1 Financial

11.1.2 Products/ Services Offered

11.1.3 Swot Analysis

11.1.4 The SNS View

11.2 Bioway (Xi'An) Organic Ingredients Co., Ltd

11.3 Golden Grain Group Limited

11.4 RiceBran Technologies

11.5 Nutrition Resource

11.6 Shaanxi Fuheng (FH) Biotechnology Co., Ltd.

11.7 Shafi Gluco Chem

11.8 The Green Labs

11.9 Axiom Foods, Inc.

12. Competitive Landscape

12.1 Competitive Bench marking

12.2 Market Share Analysis

12.3 Recent Developments

12.3.1 Industry News

12.3.2 Company News

12.3.3 Mergers & Acquisitions

13. USE Cases and Best Practices

14. Conclusion

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