Who run the world? Shop 10 women-owned fashion brands at Amazon
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More than ever before, people are shopping intentionally when stocking up on seasonal statement pieces and wardrobe staples alike. Whether it’s prioritizing sustainable clothing brands or those that are Black-owned, people everywhere are thinking before swiping their cards and shelling out their hard-earned cash.
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While we’re all for both of those fashion categories, we’re also huge proponents of shopping from women-owned brands—especially during Women’s History Month. If you feel the same—or if you didn’t know how easy it can be to shop for women-owned brands—ahead you’ll find 10 brands you can peruse while scrolling on Amazon.
Staud
In 2015, Sarah Staudinger co-founded the mega-popular clothing and accessories brand Staud. Founded on the principle that “fashion shouldn't just empower women—it should be accessible, too,” Staud prides itself on its atypical designs, colorful palettes, and more affordable price tags (when compared to other luxe bag brands). Take the Staud Women's Tommy Beaded Bag ($295), for example. Covered in colorful beads arranged in a trippy pattern, this isn’t your everyday baguette bag. Another must-see silhouette? The Staud Women’s Mini Moon Bag ($250). The structured black leather purse, which can be worn as a crossbody, is the perfect embodiment of the TikTok-beloved half-moon bag trend.
While the brand doesn’t have its own official Amazon page, it’s accessible to shoppers thanks to its availability at Shopbop. For those that don’t know, Shopbop is owned by Amazon, so shoppers can enjoy a curation of Shopbop’s high-end goods paired with the convenience of Amazon’s speedy shipping. Win-win, no?
Eberjey
As comfortable as it is to slip into a pair of comfortable undies and an oversized tee before hopping into bed each night, there really is something to be said about beautifully-designed pajamas. If you’re looking to spruce up your PJ drawer, it’s time to turn your attention to Eberjey. Founded by Ali Mejia and Mariela Rovito in 1996, Eberjey is a brand that’s all about focusing on a woman's wants and needs when it comes to nightwear. In honing in on this concept, Mejia and Rovito launched a brand that specializes in creating comfortable, confidence-invoking nightwear for women—and now, men, too.
The most popular pajamas by the brand are the Eberjey Women's Gisele Long PJ Set ($128+), which are sold in 23 colors in sizes XS to XXL. Meanwhile, if you prefer to sleep in shorts, consider the Eberjey Women’s Gisele Shorts PJ Set ($118).The short set is sold in 17 colors in sizes XS to XL. In both cases, the classic design may look quite familiar, as it’s been mimicked by many brands many times, though, never perfectly replicated.
►10 best Sleep Week deals at Amazon: Shop Eberjey pajamas and a cool sunrise alarm clock
Gorjana
If you’re in the market for new everyday jewelry staples, Gorjana will make you swoon. Co-founded by Gorjana Reidel in 2004, the California-inspired jewelry brand specializes in minimalist designs with the occasional pop of color and/or quirky style.
Considering the brand earned a cult following of everyday folks and celebrities alike for its dainty chain styles, a great starter piece is the 18K gold-plated Gorjana Women’s Kara Padlock Charm Necklace ($60). If you prefer silver over gold, the Gorjana Women's Compass Coin Pendant Necklace ($60) might be right up your alley (but if you like gold, know that it’s sold in 18K gold plate, as well).
Savage X Fenty
Thanks to Amazon, you can stock your lingerie drawer with Savage X Fenty staples in as little as two days. For those that don’t know, Savage X Fenty was founded in 2018 by the stunning Super Bowl queen herself: Rihanna. Designed to offer stylish lingerie staples in an impressive size range, Savage X Fenty quickly became one of the most popular destinations for bras, underwear, and loungewear in both men’s, women’s, and unisex styles.
To add a pop of color to your lingerie drawer, consider the Savage X Fenty Womens Velvet Vixen Unlined Balconette Bra ($36+), sold in two colors in sizes 32A to 46DDD. Make it a set by adding the Savage X Fenty Womens Velvet Vixen Cheeky Panty ($25) to your cart while you’re at it. These luxurious panties are sold in two colors in sizes XS to 4X.
Kendra Scott
Kendra Scott founded her eponymous label in 2002 and in the 20+ years since its debut, it’s become an iconic brand for birthday, graduation, and bridesmaid gifts alike. The brand’s most popular styles include the Kendra Scott Elisa Pendant Necklace for Women ($65), which is sold in dozens of stone options, as well as gold, rose gold, and rhodium settings, and the Kendra Scott Ari Heart Adjustable Length Pendant Necklace for Women ($65), which is sold in 15 colors.
Beyond Yoga
If you’re a fan of buttery-soft athleisure, it’s high time you made room for Beyond Yoga staples in your drawers. The brand was founded in 2000 by Michelle Wahler and Jodi Guber Brufsky with the mission to create athleisure apparel that women could feel good about themselves in. In the more than two decades since its launch, Beyond Yoga has made a name for itself as one of the highest-quality athleisure brands on the market.
The brand’s Beyond Yoga Women's Spacedye Out of Pocket High Waisted Midi Leggings ($94+), sold in sizes XXS to XL, sets the bar for soft pocket leggings. To make it a set, choose a Beyond Yoga Women's Spacedye Slim Racerback Cropped Tank ($62), sold in 21 colors in sizes XXS to XL, to complete the ensemble.
Kate Spade
Colorful and quirky fashion and homewares brand Kate Spade is available on Amazon, too! Founded in 1993 by the late Kate Spade, the brand is especially well known for its nylon, linen, and straw bag designs, though their elegant leather bags have grown in popularity in recent years, as well. The Kate Spade Carson Convertible Crossbody Handbag ($100), sold in 10 colors, is especially popular.
Additionally, the brand has become a mainstay for bridal registries, both for the bride and groom, as well as the bridal party, thanks to pretty-yet-affordable accessories, like the fan-favorite Kate Spade New York Gold-Tone Alphabet Pendant Necklace ($58), and newlywed items, such as the Kate Spade Bridal Party Mrs. 2Pc Mug Set ($35).
SJP by Sarah Jessica Parker
Nobody knows a good pair of shoes like Sarah Jessica Parker (AKA Miss Carrie Bradshaw herself). If you’re in the market for a pair of statement-making flats, sandals, heels, or boots, you might just want to check out the SJP by Sarah Jessica Parker storefront on Amazon. SJP launched her shoe brand in 2014, and just like that (we couldn’t help ourselves), she was earning accolades from industry stalwarts about her classic-yet-contemporary styles.
If you’re going to snag any of her head-turning footwear, may we suggest the SJP by Sarah Jessica Parker Women's Fawn Pointed Toe Dress Pump ($365), sold in 19 colors in sizes 5-11, or the SJP by Sarah Jessica Parker Women's Nirvana Pump ($395), sold in four colors in sizes 5 to 11, which can be best described as a disco ball on your feet (in the best possible way, that is)?
Shop SJP by Sarah Jessica Parker at Amazon
Loeffler Randall
While shoes are top of mind, you’ll be stoked to know that you can shop Loeffler Randall on Amazon, again thanks to the Shopbop alliance. The small-batch shoe brand was founded in 2004 by Jessie Randall and is best known for its beautifully-crafted, often whimsical silhouettes.
Of those, few are as popular as the Loeffler Randall Women's Penny Heeled Sandal ($195+), sold in 11 colors in sizes 5 to 12, which is regularly shared all over Instagram. Of course, if you prefer strappy sandals over slide-on heels, the Loeffler Randall Women's Camellia Pleated Bow Heel Sandal ($395), sold in 19 colors in sizes 5 to 12, may be a better pick.
Shop Loeffler Randall at Amazon
Posh Peanut
For all the moms (or grandmas, sisters or friends of moms) out there who like to match their little one, Posh Peanut is too cute to pass up. Founded by Fiona Sahakian in 2011, the brand set out to create chic mommy-and-me matching garments, like the Posh Peanut Robe ($65), sold in 18 colors and prints in sizes small to 3x, and the Posh Peanut Baby Twirl Skirt Bodysuit ($42), sold in 15 colors and prints in sizes 0-3 to 18-24 months, made of the softest material possible. Suffice to say, if you have an upcoming photoshoot or simply love to lounge around in matching attire, this brand is definitely worth perusing.
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Prices were accurate at the time this article was published but may change over time.
This article originally appeared on Reviewed: Women-owned fashion brands: Shop Amazon for Women's History Month
