Sally Hansen® Celebrates 10 Iconic Years of Miracle Gel™ With a Birthday Collection
NEW YORK, February 06, 2024--(BUSINESS WIRE)--This year, Sally Hansen Miracle Gel™ polish celebrates its 10th anniversary with the launch of a special Miracle Gel™ Birthday collection, including a shade in the standout Sally Hansen orange!
Miracle Gel™ launched 10 years ago with a first to market innovation making the polish the #1 Total Cosmetic Launch of 2014. Since then, the collection has expanded with over 100 shades and has stood the test of time, becoming a staple for at-home manicure enthusiasts across the nation. As the #1 Gel Hybrid in the US, Miracle Gel™ offers a chip-resistant, salon quality manicure that delivers up to 10 days of color and shine*, without the use of a UV lamp. The birthday collection offers the same reliable chip-free results in 8 festive crème and shimmer shades for a soft glam nail look that’s perfect for any occasion all year long. Each bottle features a collectable limited edition birthday cake decoration and glitter cap to celebrate this milestone moment.
"Our beloved Miracle Gel™ formula has truly stood the test of time and we can hardly believe we are celebrating ten years! With the rise of DIY manicures, our gel-hybrid polish has proven to be one of the highest performing products in the cosmetics for salon quality results from the comfort of their home. Our birthday collection is a celebration of color and of our loyal consumers who have made this product the #1 gel-hybrid polish worldwide, year after year," said Celia Tombalakian, Global Vice President for Sally Hansen®."
The Sally Hansen® Miracle Gel™ Birthday collection features a range of 8 party-ready Miracle Gel™ shades:
Miracle Gel™ shades
It’s Sherbert Day (crème periwinkle)
Brewberry (crème plum)
Party of Hue (crème pink)
Affairy to Remember (shimmer color flip)
Figgin’ Love Hue (crème purple)
Twinkle Whites (shimmer white)
Pink an Outfit (crème light pink)
Gel-ebrate (crème orange)
To commemorate this milestone, Sally Hansen will be flying an orange CGI balloon of a Miracle Gel bottle over NYC! Follow @sally_hansen on Instagram to catch a glimpse of the balloon making its way over to the Empire State Building and around the world.
Sally Hansen® Miracle Gel™ Birthday collection will be available in January 2024 in mass-merchandisers, drugstore, food, e-commerce retailers nationwide, and anywhere you find Sally Hansen beauty products. For more information, please visit sallyhansen.com.
*when used with the Miracle Gel Color Grip Primer and Top Coat
ABOUT SALLY HANSEN
Sally Hansen Inc. is a Global beauty brand, first founded in 1946 by Sally Hansen herself. The groundbreaking Hard As Nails product, patented in 1957, marked the beginning of Sally Hansen's legacy. Through the decades, Sally Hansen has become synonymous with cutting-edge beauty solutions and creativity without limits, pushing the boundaries of innovation year after year.
Today, Sally Hansen is committed to creating hardworking beauty products and making salon-quality results available to everyone at-home. With a rich heritage of innovation and a dedication to customer satisfaction, the brand's mission is to make self-care a state-of-mind and empower individuals with the confidence to express their unique beauty. Learn more at sallyhansen.com or Instagram
ABOUT COTY
Founded in Paris in 1904, Coty is one of the world’s largest beauty companies with a portfolio of iconic brands across fragrance, color cosmetics, and skin and body care. Coty serves consumers around the world, selling prestige and mass market products in more than 130 countries and territories. Coty and our brands empower people to express themselves freely, creating their own visions of beauty; and we are committed to making a positive impact on the planet. Learn more at coty.com or on LinkedIn and Instagram.
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Contacts
Ilana Donner / ilana.donner@hellommc.com
