Samsung launches third rival to AbbVie's Humira drug in EU

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LONDON (Reuters) - South Korea's Samsung Bioepis and its partner Biogen (BIIB.O) have launched a third rival to AbbVie's (ABBV.N) blockbuster medicine Humira in Europe, ramping up competition for a slice of the world's top-selling prescription drug's sales.

Wednesday's launch follows similar moves a day earlier by Amgen (AMGN.O) and Novartis's (NOVN.S) Sandoz unit. A fourth so-called biosimilar copy of Humira is expected soon from Mylan (MYL.O).

The primary European patent on Humira expired on Oct. 16, opening the door to cheaper near-identical copies for treating rheumatoid arthritis, Crohn's disease, ulcerative colitis and psoriasis.

Humira's worldwide sales were $18 billion last year, of which around $4 billion (£3 billion) came from Europe, and healthcare providers are hoping for significant savings with the arrival of cut-price rivals.

Samsung Bioepis is a joint venture between Samsung BioLogics and Biogen.

News of the launch comes amid a slide in Samsung BioLogics shares after a local media report that said the company faces disciplinary action due to alleged accounting violations.

(Reporting by Ben Hirschler; editing by Jason Neely)

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