The Story Behind The Ticker: The Cheesecake Factory
There aren't many companies that know cake better than The Cheesecake Factory (NASDAQ: CAKE).
Humble Beginnings
Beginning in Detroit, Michigan in the 1940s, Evelyn Overton’s original cheesecake recipe was actually inspired by a recipe found in a local newspaper, and the recipe got so popular that she decided to open a small cheesecake shop.
Although she had to put that dream on hold to raise her children, she continued to supply cheesecakes to local restaurants while raising her family.
A New Start
In a last attempt at achieving her dream to start her own restaurant, Evelyn and her husband decided to pack up and move to Los Angeles in 1972 after their children grew up. It was then The Cheesecake Factory Bakery was born. The company supplied cakes to restaurants in the Los Angeles area.
A Family Business
In 1978, Evelyn’s son, David, decided to open a restaurant based around his mother’s recipe. The restaurant is The Cheesecake Factory that exists today with locations around the world. It’s safe to say the company knows its cakes, and it wants you to know.
Related Links:
The Story Behind The Ticker: Constellation Brands
The Story Behind The Ticker: Vail Resorts
Photo credit: Anthony 92931/Wikimedia.
See more from Benzinga
© 2020 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
