Super Bowl effect: Ben Affleck's Dunkin Donuts tracksuit sells out after big game ad
Super Bowl LVIII delivered on its promises with thrilling action and equally amusing commercials. It's been rumored that Super Bowl advertisements cost seven million dollars for a 30-second slot.
Dunkin' Donuts invested in a hilarious ad that featured Ben Affleck, Matt Damon and Tom Brady in Dunkin' tracksuits debuting their newly formed band. The company's investment paid off when the tracksuits featured were sold out 19 minutes after the suits were placed on the website.
The advertisement featured Ben Affleck, Tom Brady and Matt Damon unexpectedly crashing his wife Jennifer Lopez's recording studio session with Fat Joe. The trio, known as the ‘DunKings,’ hoped to be included in Lopez's upcoming album.
Unfortunately, it looked like the band didn’t make the cut, but the tracksuits the trio sported were a hit among Super Bowl watchers.
Here’s the full DunKings #SuperBowl ad, featuring Ben Affleck, Jennifer Lopez, Matt Damon, Jack Harlow, Fat Joe and Tom Brady. I’m dead. I’m posting this from my grave. 💀🤣🍩pic.twitter.com/CuJosFSRUN
— Courtney Howard (@Lulamaybelle) February 12, 2024
Best 2024 Super Bowl commercials: All 59 ranked according to USA TODAY Ad Meter
DunKings tracksuits
The Dunkin' Donuts clothing merchandise features their signature bright orange and pink colors and 'DunKings' across the chest with a large crown. The front and arms of the tracksuit also pay tribute to the Boston Red Sox.
The Dunkin's track jacket and pants were put up for sale separately on the Shopdunkin.com website for $60 each. As soon as they went live on Monday after the Super Bowl, they sold out instantly. Currently, the website offers a pre-order option for the next merchandise drop.
This article originally appeared on USA TODAY: Dunkin' Donuts' Super Bowl ad leads to tracksuit stampede
