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Taco Bell is going to start serving alcohol

One of Taco Bell's restaurants will start serving alcohol.

The new Wicker Park, Chicago location will serve beer and wine, according to Associated Press reporter Candice Choi.

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Taco Bell tells Eater that the new location will have a "completely new urban restaurant design."

Serving alcohol could help Taco Bell gain a more upscale image like fast casual chains Chipotle, Rusty Taco, and Rubio's.

Taco Bell's parent company opened a gourmet taco concept called U.S. Taco Co., which was supposed to serve boozy milkshakes.

Those plans were postponed after the brand was unable to obtain a liquor license.

U.S. Taco - Int1
U.S. Taco - Int1

(Taco Bell) A rendering of U.S. Taco Co.


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