Taylor Swift isn't just sending Eras Tour merchandise flying off shelves, she's now boosting sales of NFL apparel, too.
Kansas City Chiefs Travis Kelce's No. 87 jersey saw a roughly 400% spike in sales after Swift appeared at a Chiefs game Sunday against the Chicago Bears to support the 33-year-old NFL star, PEOPLE reported. The two have been speculated to be dating.
"Yesterday, Travis Kelce was one of the top 5 selling NFL players and saw a nearly 400% spike in sales throughout the Fanatics network of sites, including NFLShop.com," a Fanatics spokesperson told the publication.
Swift, a long-time Philadelphia Eagles fan, watched the Chiefs face off against the Bears from Kelce's suite at the Arrowhead Stadium in Kansas City, Missouri. The pop princess donned a Chiefs windbreaker and cheered on her rumored beau alongside his mother, Donna Kelce. Later, Swift and the two-time Super Bowl champion were spotted leaving the stadium together.
Taylor Swift's Eras World Tour, which kicked off in March, is on track to become one of the highest-grossing concert tours of all time. The concert tour's North American ticket sales alone could gross $2.2 billion, according to survey data from research firm QuestionPro that CNN cited. A movie of the tour, which will premiere in October, is expected to rake in $75 million during its opening at the box office in the U.S., data from The National Research Group shows.
But the pop pilgrimage isn't just making Swift rich. According to the Federal Reserve Bank of Philadelphia, Swift's Eras Tour boosted travel and tourism in the region, with the city's hotels recording higher revenue during the month of Swift's Philadelphia performances than during any other month since the onset of the pandemic. Swift's visit even pushed up some hotel room's prices to more than $400 per night, one local news outlets reported.
This isn't the first time a pop star has lifted prices. In May, Beyonce single-handedly bumped up Sweden's inflation 0.2% by playing two shows there, an economist told the Financial Times.