Tesla misses delivery estimates as price cuts fail to lure buyers

In this article:

(Reuters) - Tesla Inc on Sunday missed estimates for first-quarter deliveries as a bleak economic outlook and rising competition outweighed the electric automaker's efforts to prop up demand with price cuts.

Tesla delivered 422,875 vehicles compared with analyst expectations for 430,008 vehicles, according to Refinitiv data.

Investors have been watching CEO Elon Musk's gamble that cutting prices would stimulate sales, making up for the profit hit from eroding margins.

Tesla deliveries grew 4% from the previous quarter and were 36% higher than a year ago.

"Sequential growth continues even in the first quarter," Martin Viecha, Tesla's head of investor relations said in a tweet.

The carmaker produced more cars than it delivered, manufacturing 440,808 vehicles for the first three months of this year.

Tesla delivered 6% more of its mainstay Model 3/Model Y vehicles than the previous quarter. But the number of deliveries for its higher-priced Model X/Model S vehicles slumped by 38%.

In January, Tesla slashed prices globally by as much as 20%, unleashing a price war after missing Wall Street delivery estimates for 2022.

A staff member attends to customers inside a Tesla Model Y car at a showroom of the U.S. electric vehicle (EV) maker in Beijing, China February 4, 2023. REUTERS/Florence Lo
A staff member attends to customers inside a Tesla Model Y car at a showroom of the U.S. electric vehicle (EV) maker in Beijing, China February 4, 2023. REUTERS/Florence Lo (Florence Lo / reuters)

Musk warned the prospect of recession and higher interest rates meant the carmaker could lower prices to sustain growth at the expense of profit. In January, Musk said the price cuts had stoked demand.

Shares have soared more than 68% this year on hopes that Tesla would win the price war it started, although the stock remains more than 50% below its November 2021 peak.

(Reporting by Akash Sriram and Urvi Dugar in Bengaluru and Hyunjoo Jin in San Francsico; Editing by Will Dunham, Lisa Shumaker and Bill Berkrot)

Advertisement