TiVo Introduces Tim Tebow as Brand Ambassador
ALVISO, CA--(Marketwire - Nov 14, 2012) - TiVo Inc., the creator of and a leader in advanced television services including digital video recorders (DVRs), today announced pro quarterback Tim Tebow as its new brand ambassador. TiVo plans to launch a national advertising and integrated social media campaign showcasing TiVo's ability to deliver a viewing experience unparalleled in TV entertainment.
"I had no idea how great TiVo was until I started using it. I was blown away by the TiVo experience -- it was so much more than I thought," said Tim Tebow. "With always being on the road, I love having the ability to find exactly what I am looking for and watch it anywhere, any time. The similarity in names caught my attention, but I quickly became a true believer. I'm looking forward to working with the great team at TiVo to spread the word."
"At TiVo, we are much more the complete 'player' than people give us credit for," said Tom Rogers, TiVo's President and CEO. "We're not just a DVR. We have a whole slew of capabilities that TV viewers need to understand about what we can do -- like the fact that we bring hundreds of thousands of selections from Netflix, Hulu, Amazon, and You Tube together with all your regular channels to deliver the premier TV experience in a way only TiVo does -- with one remote to access it all. We have brought our game to a much higher level than any other way to experience TV. Our passing game for instance -- most don't realize it, but TiVo today is the only way for a cable subscriber to throw their recordings over to an iPad to watch in another room or take on a trip. TiVo viewers can relax about any given game because on nights like Sunday, TiVo is the only cable box that allows you to record four programs at once so you can watch the football game and still load up on all that other great Sunday night programming for the week. Tebow and TiVo have a lot in common -- so we decided to run with it."
The Campaign
Tebow will be featured in a series of TiVo TV commercials that will tell the TiVo story and explain the unique value the service provides viewers. TiVo will also offer the exclusive "Tim Tebow Zone" TiVo Premiere Collection, highlighting Tebow's favorite shows, movies and recommended content for kids from TV and the web.
Like to Donate
To mark the launch of this campaign, TiVo continues their tradition of philanthropy by donating one dollar for each new "like" on TiVo's official Facebook page -- up to $25,000 -- to support children in need through the Tim Tebow Foundation. Please visit Facebook.com/TiVo for more information.
To see video footage of Tim Tebow announcing his partnership and learn more, please visit www.tivo.com.
About TiVo Inc.
Founded in 1997, TiVo Inc. (NASDAQ: TIVO) developed the first commercially available digital video recorder (DVR). Today TiVo is a global leader in advanced television service for virtually any platform or device. TiVo offers its service directly to consumers, and also distributes its technology and services through solutions tailored for cable, satellite and broadcasting companies. Since its founding, TiVo has evolved into the ultimate single-solution media center by combining its patented DVR technologies and universal cable box capabilities with the ability to aggregate, search and deliver millions of pieces of broadband, cable and broadcast content directly to the television. TiVo also continues to weave itself into the fabric of the media industry by providing interactive advertising solutions and audience research and measurement ratings services to the television industry www.tivo.com.
TiVo and the TiVo Logo are trademarks or registered trademarks of TiVo Inc. or its subsidiaries worldwide. ©2012 TiVo Inc. All rights reserved. All other trademarks are the property of their respective owners.
