Toyota Motor Unveils New Tacoma Model, Plans To Rule Mid-Size Pickup Truck Market

Lekha Gupta
1 min read
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In this article:

  • Toyota Motor Corp (NYSE: TM) announced a fourth-generation model of its bestselling Tacoma truck, which will be available in early 2024.

  • The company aims to maintain its leadership position in the mid-size pickup truck market, with Tacoma ruling it for over two decades.

  • The new Tacoma has new interior and exterior designs, with two turbocharged engine options and includes an “i-FORCE MAX” hybrid model.

  • Toyota will also introduce an all-new Trailhunter grade for overlanding enthusiasts, which will be available for sale later this year.

  • Since 2019, Toyota has held around 40% of the American mid-size pickup truck segment, per CNBC.

  • “With even more off-road capability and the quality, durability, and reliability that our customers expect along with a host of options for every owner, we’re confident that Tacoma will remain the top choice for mid-size pickup buyers when it arrives later this year,” said Dave Christ, vice president and general manager.

  • Yesterday, Toyota launched a prototype mini-commercial electric van in partnership with Suzuki Motor Corporation (OTC: SZKMF) and Daihatsu Motor Co., Ltd.

  • Price Action: TM shares are trading lower by 0.34% at $142.02 premarket on the last check Friday.

  • Photo via Company

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This article Toyota Motor Unveils New Tacoma Model, Plans To Rule Mid-Size Pickup Truck Market originally appeared on Benzinga.com

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