TV Ratings: Winter Olympics Lose Steam Over Weekend
The 2018 Winter Olympics from Pyeongchang, South Korea, started to show clear signs of fatigue in the Nielsen ratings over the weekend.
On Friday, NBC and NBC Sports’ combined primetime coverage averaged 13.0 rating in metered market households, matching the competition low in that measure set on Thursday night. According to total audience delivery data, 19.2 million people tuned in on NBC, NBC Sports, and on streaming platforms for the night. That matches the viewership low set on Feb. 14.
The second Saturday of the 2018 Olympics was not much better, with primetime coverage of the Games netting a combined 10.4 rating in metered market households, falling 20 percent from the previous low. Total audience delivery for Saturday is not currently available, but the overnight ratings have the Olympics at 13.6 million viewers on NBC alone.
The second Sunday improved slightly from the declines of Saturday, nabbing a combined 11.8 rating in metered market households and is currently averaging 15.7 million viewers. Total audience delivery data should be available later today. As it currently stands, this Sunday was down nearly 30 percent in metered market households compared to the first Sunday (16.5 rating).
More to come…
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