At US$25.84, Is It Time To Put Rocky Brands, Inc. (NASDAQ:RCKY) On Your Watch List?
Rocky Brands, Inc. (NASDAQ:RCKY), might not be a large cap stock, but it saw significant share price movement during recent months on the NASDAQGS, rising to highs of US$31.92 and falling to the lows of US$24.57. Some share price movements can give investors a better opportunity to enter into the stock, and potentially buy at a lower price. A question to answer is whether Rocky Brands' current trading price of US$25.84 reflective of the actual value of the small-cap? Or is it currently undervalued, providing us with the opportunity to buy? Let’s take a look at Rocky Brands’s outlook and value based on the most recent financial data to see if there are any catalysts for a price change.
See our latest analysis for Rocky Brands
What's The Opportunity In Rocky Brands?
According to our price multiple model, which makes a comparison between the company's price-to-earnings ratio and the industry average, the stock price seems to be justfied. In this instance, we’ve used the price-to-earnings (PE) ratio given that there is not enough information to reliably forecast the stock’s cash flows. We find that Rocky Brands’s ratio of 18.37x is trading slightly above its industry peers’ ratio of 17.54x, which means if you buy Rocky Brands today, you’d be paying a relatively sensible price for it. And if you believe Rocky Brands should be trading in this range, then there isn’t really any room for the share price grow beyond the levels of other industry peers over the long-term. Although, there may be an opportunity to buy in the future. This is because Rocky Brands’s beta (a measure of share price volatility) is high, meaning its price movements will be exaggerated relative to the rest of the market. If the market is bearish, the company’s shares will likely fall by more than the rest of the market, providing a prime buying opportunity.
What kind of growth will Rocky Brands generate?
Future outlook is an important aspect when you’re looking at buying a stock, especially if you are an investor looking for growth in your portfolio. Although value investors would argue that it’s the intrinsic value relative to the price that matter the most, a more compelling investment thesis would be high growth potential at a cheap price. However, with a relatively muted revenue growth of 2.1% expected over the next couple of years, growth doesn’t seem like a key driver for a buy decision for Rocky Brands, at least in the short term.
What This Means For You
Are you a shareholder? It seems like the market has already priced in RCKY’s growth outlook, with shares trading around industry price multiples. However, there are also other important factors which we haven’t considered today, such as the financial strength of the company. Have these factors changed since the last time you looked at RCKY? Will you have enough confidence to invest in the company should the price drop below the industry PE ratio?
Are you a potential investor? If you’ve been keeping tabs on RCKY, now may not be the most optimal time to buy, given it is trading around industry price multiples. However, the positive growth outlook may mean it’s worth diving deeper into other factors in order to take advantage of the next price drop.
Keep in mind, when it comes to analysing a stock it's worth noting the risks involved. For instance, we've identified 3 warning signs for Rocky Brands (2 are concerning) you should be familiar with.
If you are no longer interested in Rocky Brands, you can use our free platform to see our list of over 50 other stocks with a high growth potential.
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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.
