Why Nature's Sunshine (NATR) Stock Is Up Today

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Why Nature's Sunshine (NATR) Stock Is Up Today

What Happened:

Shares of wellness products company Nature’s Sunshine Products (NASDAQ:NATR) jumped 22.7% in the morning session after the company reported fourth quarter results that blew past analysts' EPS expectations. We were also excited its operating margin outperformed Wall Street's estimates. On the other hand, its revenue unfortunately missed, but we still think this was a really good quarter that should please shareholders, especially considering its full-year 2024 EBITDA guidance topped Wall Street's projections.

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What is the market telling us:

Nature's Sunshine's shares are not very volatile than the market average and over the last year have had only 16 moves greater than 5%. Moves this big are very rare for Nature's Sunshine and that is indicating to us that this news had a significant impact on the market's perception of the business.

Nature's Sunshine is up 16.2% since the beginning of the year. Investors who bought $1,000 worth of Nature's Sunshine's shares 5 years ago would now be looking at an investment worth $2,078.

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