Why XO Group Inc (NYSE:XOXO) Delivered An Inferior ROE Compared To The Industry

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XO Group Inc (NYSE:XOXO) generated a below-average return on equity of 4.98% in the past 12 months, while its industry returned 10.24%. Though XOXO’s recent performance is underwhelming, it is useful to understand what ROE is made up of and how it should be interpreted. Knowing these components can change your views on XOXO’s below-average returns. I will take you through how metrics such as financial leverage impact ROE which may affect the overall sustainability of XOXO’s returns. View our latest analysis for XO Group

What you must know about ROE

Firstly, Return on Equity, or ROE, is simply the percentage of last years’ earning against the book value of shareholders’ equity. An ROE of 4.98% implies $0.05 returned on every $1 invested. While a higher ROE is preferred in most cases, there are several other factors we should consider before drawing any conclusions.

Return on Equity = Net Profit ÷ Shareholders Equity

ROE is assessed against cost of equity, which is measured using the Capital Asset Pricing Model (CAPM) – but let’s not dive into the details of that today. For now, let’s just look at the cost of equity number for XO Group, which is 11.50%. Given a discrepancy of -6.51% between return and cost, this indicated that XO Group may be paying more for its capital than what it’s generating in return. ROE can be broken down into three different ratios: net profit margin, asset turnover, and financial leverage. This is called the Dupont Formula:

Dupont Formula

ROE = profit margin × asset turnover × financial leverage

ROE = (annual net profit ÷ sales) × (sales ÷ assets) × (assets ÷ shareholders’ equity)

ROE = annual net profit ÷ shareholders’ equity

NYSE:XOXO Last Perf Mar 1st 18
NYSE:XOXO Last Perf Mar 1st 18

Essentially, profit margin shows how much money the company makes after paying for all its expenses. Asset turnover shows how much revenue XO Group can generate with its current asset base. The most interesting ratio, and reflective of sustainability of its ROE, is financial leverage. Since ROE can be inflated by excessive debt, we need to examine XO Group’s debt-to-equity level. Currently, XO Group has no debt which means its returns are driven purely by equity capital. This could explain why XO Group’s’ ROE is lower than its industry peers, most of which may have some degree of debt in its business.

NYSE:XOXO Historical Debt Mar 1st 18
NYSE:XOXO Historical Debt Mar 1st 18

Next Steps:

ROE is a simple yet informative ratio, illustrating the various components that each measure the quality of the overall stock. XO Group exhibits a weak ROE against its peers, as well as insufficient levels to cover its own cost of equity this year. However, ROE is not likely to be inflated by excessive debt funding, giving shareholders more conviction in the sustainability of returns, which has headroom to increase further. ROE is a helpful signal, but it is definitely not sufficient on its own to make an investment decision.

For XO Group, I’ve put together three essential factors you should further research:

  1. Financial Health: Does it have a healthy balance sheet? Take a look at our free balance sheet analysis with six simple checks on key factors like leverage and risk.

  2. Valuation: What is XO Group worth today? Is the stock undervalued, even when its growth outlook is factored into its intrinsic value? The intrinsic value infographic in our free research report helps visualize whether XO Group is currently mispriced by the market.

  3. Other High-Growth Alternatives : Are there other high-growth stocks you could be holding instead of XO Group? Explore our interactive list of stocks with large growth potential to get an idea of what else is out there you may be missing!


To help readers see pass the short term volatility of the financial market, we aim to bring you a long-term focused research analysis purely driven by fundamental data. Note that our analysis does not factor in the latest price sensitive company announcements.

The author is an independent contributor and at the time of publication had no position in the stocks mentioned.

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