AllAnalyst Report
logoArgusFebruary 02, 2023

Mondelez International, Inc.: Maintaining HOLD

Symbols
MDLZ
Sector(s)
Consumer Defensive
Rating
Current Price
$70.61
Price Target
Earnings Estimate
Summary

Mondelez International Inc., (pronounced Mon-del-ease), headquartered in the Chicago suburb of Deerfield, Illinois, is one of two successor companies from the October 1, 2012 split-up of Kraft Foods. The company name was created by employees and is hybrid of the Latin word for world (mundus) and a modification of 'delicious.' The other company is now called Kraft Heinz. Mondelez generated $31.5 billion in revenue in calendar 2022, with 36% from Europe; 31% from North America; 22% from Asia, Middle East and Africa; and 11% from Latin America. In 2021 Biscuits, including Oreos, represented the largest product category at 47% of sales. Chocolate, including Cadbury, represented 32%; Gum & Candy, including Trident, were 10% of revenue; Beverages, including Tang, were 4%; and cheese and groceries were 7%. We will update this after we review the annual report. Looking at the matrix of segments and product categories, North American Biscuits (25%), European Chocolates (20%) and European Biscuits (12%) were the most important contributors to sales. The company regularly uses the term 'Power Brands,' to describe its largest global and regional brands. Under the biscuit banner, these include Oreo cookies, Chips Ahoy, Ritz crackers, and TUC/Club Social (buttery-tasting salty

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Analyst Profile

Chris Graja, CFA

Senior Analyst: Retail
Chris covers the Consumer sector for Argus. He was the #1 Stock Picker in the Household Durables sector, winning the 2019 StarMine U.S. Analyst award from Refinitiv. He was the #1 Stock Picker in Food and Staples Retailing, winning back-to-back U.S. Analyst Awards in 2015 and 2016. He received a prestigious Volunteer of the Year award from the New York Society of Security Analysts in 2000. Prior to Argus, Chris spent 16 years at Bloomberg Financial Markets. He was the Director of Training and a Senior Researcher for Bloomberg’s research division before joining the new Bloomberg magazine as Technical Studies Editor in 1993. He rose to Executive Markets Editor of the publishing group. Chris co-authored the book “Investing in Small-Cap Stocks,” which was published in three U.S. editions, an audio book, and two Chinese editions. Chris earned an MBA from Rutgers University. He is a CFA charterholder.