Mondelez International Inc., (pronounced Mon-del-ease), headquartered in the Chicago suburb of Deerfield, Illinois, is one of two successor companies from the October 1, 2012 split-up of Kraft Foods. The company name was created by employees and is hybrid of the Latin word for world (mundus) and a modification of 'delicious.' The other company is now called Kraft Heinz. Mondelez generated $31.5 billion in revenue in calendar 2022, with 36% from Europe; 31% from North America; 22% from Asia, Middle East and Africa; and 11% from Latin America. In 2021 Biscuits, including Oreos, represented the largest product category at 47% of sales. Chocolate, including Cadbury, represented 32%; Gum & Candy, including Trident, were 10% of revenue; Beverages, including Tang, were 4%; and cheese and groceries were 7%. We will update this after we review the annual report. Looking at the matrix of segments and product categories, North American Biscuits (25%), European Chocolates (20%) and European Biscuits (12%) were the most important contributors to sales. The company regularly uses the term 'Power Brands,' to describe its largest global and regional brands. Under the biscuit banner, these include Oreo cookies, Chips Ahoy, Ritz crackers, and TUC/Club Social (buttery-tasting salty
CL
PEP
PG
FI, OC, T, STX, PG, INCY, FCX
KMB, WABC, NTIC, KR, ZWS, CTBI, RXO, NWFL, DAL, CRM
Chris Graja, CFA
Senior Analyst: Retail