Branding Expert: Chipotle Should Change Its Name To Improve Image

A new foodborne illness scandal requires a total re-brand at Chipotle Mexican Grill Inc. (CMG) , according to one branding expert. Shares of Chipotle dropped 3.3% to $344.45 by Friday's close, hitting new 2017 lows, as Chipotle grappled with twin PR crises. Public health officials confirmed that a customer at a Chipotle location in Sterling, Va. is ill with norovirus, while data from food poisoning crowdsourcing website iwaspoisoned.com indicates that over 100 customers at that location also fell ill. The same week, customers complained that a Dallas location had rats "falling from the ceiling." "The event that occurred at this restaurant is consistent with Norovirus which can be introduced by

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  A Mischief of Rats Fell from a Chipotle Ceiling

  Esquire
• UPDATE: Chipotle earnings: Media coverage of the latest illness scare will put earnings targets at risk

  morningstar.com

GM to Consider Axing Six Models to Combat Slumping Sales, Avoid Plant Layoffs

United Auto Workers President Dennis Williams said the union is working with General Motors (GM) to avoid layoffs as U.S. auto sales slump, AutoBlog reported. GM is considering producing more trucks and SUVs while killing off six slow-selling models produced at underused car plants such as Hamtramck in Michigan and Lordstown in Ohio. It's unclear if the plants will start producing newer, more popular models. GM has cut shifts at several of its U.S. plants as inventories of small and midsized cars grow. If GM stopped producing the six models under consideration, it wouldn't happen until 2020. The models at risk are the Chevrolet Volt, Buick LaCrosse, Cadillac CT6, Cadillac XTS, Chevrolet Impala

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  GM might cancel 6 car models as it loses ground in the industrywide decline

  Business Insider
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  Report: GM might eliminate some of its popular cars

  USA Today

Starbucks Has a Disturbing Problem: Even Its Cheerleaders Must Admit This Is a Major Issue

If you listen to Starbucks (SBUX) execs, then everything at the coffee giant is amazing.  Do some work in Microsoft (MSFT) Excel (as the analysts at Credit Suisse did below on Wednesday), and a glaring issue comes to light. That is, for all its digital leadership and ability to crank out new, more expensive drinks, Starbucks sales are on a long-term downtrend. Seeing as employee hourly wages and benefit costs are on the rise, as are costs to open new locations, a stubborn downtrend in sales is very unwelcome. It's especially unwelcome as most on Wall Street remain obsessed with Starbucks' growth prospects -- they could be in for some unfortunate surprises on the bottom line over the next year