AAPL - Apple Inc.

NasdaqGS - NasdaqGS Real Time Price. Currency in USD
198.58
-0.20 (-0.10%)
At close: 4:00PM EDT

198.30 -0.28 (-0.14%)
Pre-Market: 8:05AM EDT

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Previous Close198.78
Open198.54
Bid198.05 x 1100
Ask198.15 x 27000
Day's Range198.17 - 200.16
52 Week Range142.00 - 233.47
Volume18,220,421
Avg. Volume28,585,446
Market Cap913.682B
Beta (3Y Monthly)1.03
PE Ratio (TTM)16.71
EPS (TTM)11.89
Earnings DateJul 29, 2019 - Aug 2, 2019
Forward Dividend & Yield3.08 (1.55%)
Ex-Dividend Date2019-05-10
1y Target Est210.89
Trade prices are not sourced from all markets
  • The Morning After: iPadOS is the upgrade Apple's tablet needs
    Engadget2 hours ago

    The Morning After: iPadOS is the upgrade Apple's tablet needs

    Hey, there! Bill Gates regrets that he didn't beat Android in mobile, we give our mixed verdict on the new Harry Potter mobile game and review Apple's new iPad OS. The founder of Microsoft recently admitted in an interview at venture-capital firm Village Global that his biggest mistake was not making what Android came to be.

  • Spotify recovers losses after Evercore downgrade
    Yahoo Finance Video15 hours ago

    Spotify recovers losses after Evercore downgrade

    Shares of Spotify recovered on Monday, ending the day in the green, after a bearish call from Evercore. In a note to investors, analyst Kevin Rippey wrote the firm "do[es] not see a path by which SPOT can generate the level of gross profit demanded by Street estimates over the medium-term." The Final Round panel reacts.

  • iOS 13 brings many much needed quality-of-life improvements
    TechCrunch19 hours ago

    iOS 13 brings many much needed quality-of-life improvements

    In developer lingo, quality-of-life updates are all about refining things that already work. Thanks to these incremental improvements, it should make the end-user experience much more enjoyable. And with iOS 13, it feels like Apple’s main focus is on this concept.

  • iPadOS makes Apple's tablets feel like a priority again
    Engadget19 hours ago

    iPadOS makes Apple's tablets feel like a priority again

    When I reviewed the iPad Pro last year, I was torn. With iPadOS, Apple is striking a better balance between those two priorities. After using a beta build for a few days, I'm already impressed with the changes Apple has made.

  • Why we're seeing so few IPOs — and why that's bad for investors
    Yahoo Finance19 hours ago

    Why we're seeing so few IPOs — and why that's bad for investors

    One reason why investors may be going gaga over the recent mini-flurry of IPOs (Uber, Beyond Meat, Slack, etc) is the simple fact there are so few of them.

  • Big Tech stocks — Who’s leading, and who’s stumbling?
    MarketWatch2 hours ago

    Big Tech stocks — Who’s leading, and who’s stumbling?

    Which big tech stocks are looking good in 2019 as they approach new highs, and which ones look like they may be falling behind?

  • Boris Johnson and Jeremy Hunt’s Low-Tax Doomsday Plan
    Bloomberg4 hours ago

    Boris Johnson and Jeremy Hunt’s Low-Tax Doomsday Plan

    (Bloomberg Opinion) -- It was dubbed “Project After”: A secret emergency plan for the U.K.’s Conservative government to pull all of the economic levers at its disposal if Britain crashed out of the European Union without a deal. The ingredients included slashing taxes to woo multinationals, cutting trade tariffs, and boosting investment. The FT’s report of its existence in February didn’t come as a huge shock, given the U.K.’s public ambition to have the lowest business tax rate in the G20. But it was a sign of what Europe would have to contend with in the worst-case scenario: A race to the bottom on corporate tax with its neighbor.It now looks like the Tories’ Brexit Doomsday plan is becoming the official policy of the two contenders to replace Theresa May as prime minister. Boris Johnson and Jeremy Hunt both dangled tax cuts at the weekend as they prepared the country for life after the EU, whether through a negotiated withdrawal or a no-deal Brexit. Hunt called for a reduction in British corporation tax to “Irish levels” (12.5% currently) to land an “economic jumbo jet on Europe’s doorstep.” Johnson, deflecting questions about his turbulent private life, said he would “turbocharge” the economy with cuts to business and income taxes.This may of course just be cheap talk on the campaign trail. Tax cuts would be financially and politically difficult. The Resolution Foundation’s Torsten Bell estimates Hunt’s plan would cost the exchequer in the region of 13 billion pounds ($16.6 billion), while Johnson’s would cost about 10 billion pounds. The idea that the shortfall would be more than made up by companies and wealthy investors flocking to the U.K., especially in a no-deal scenario where the trading relationship with the EU is unresolved, looks very confident indeed. That longed-for jumbo jet might end up looking more like a single-propeller Cessna.Still, the increasingly reckless political climate in Britain means Europe will be paying careful attention. Nigel Farage’s Brexit Party is open to closer ties with the Conservatives to ensure a no-deal Brexit, an eventuality that is winning increasing support from Brits. The “Singapore-on-Thames” low-tax, low-regulation model still seems to be very much on the table: Even Britain’s Financial Conduct Authority is hinting at deregulation.The problem for the EU isn’t so much the overall corporate tax rate itself, but what else might accompany any cut. What if the U.K. engages in the kind of individual sweetheart deals that the EU doesn’t usually allow? Brussels has already accused Britain of offering some multinationals an “unjustified exemption” from anti-tax avoidance rules. Imagine a supercharged version of this, like the effective tax rate of 0.005% enjoyed by Apple Inc. in Ireland in 2014 (slapped down as illegal by the EU).A buccaneering Britain would certainly create new tensions within the EU about how best to respond. A 2018 Ifo Institute working paper, modeling the effects of a country moving from harmonized taxes to competing with its neighbors, predicted that the pressure wouldn’t be felt equally. Low-tax jurisdictions would suffer more than high-tax jurisdictions from tax competition. It’s easy to see how Ireland’s economy, where foreign-owned companies pay more than three-quarters of total corporation tax, would be vulnerable to a Britain trying to grab some of those corporate headquarters.Whether it’s Johnson or Hunt who becomes prime minister and launches the inevitable whistle-stop tour of Europe’s capitals to push for fresh Brexit concessions, the U.K.’s commitment to fair taxation and fighting fraud should be part of the negotiations. Britain’s foot-dragging on transparency at its Crown Dependencies is one reason to be worried. Trust will be a big part of any future trade relationship, and Brussels should insist that the “jumbo jet” stays in the hangar.To contact the author of this story: Lionel Laurent at llaurent2@bloomberg.netTo contact the editor responsible for this story: James Boxell at jboxell@bloomberg.netThis column does not necessarily reflect the opinion of the editorial board or Bloomberg LP and its owners.Lionel Laurent is a Bloomberg Opinion columnist covering Brussels. He previously worked at Reuters and Forbes.For more articles like this, please visit us at bloomberg.com/opinion©2019 Bloomberg L.P.

  • BTS Made an App That Lets You Chat With Its Members (Sort Of)
    Bloomberg8 hours ago

    BTS Made an App That Lets You Chat With Its Members (Sort Of)

    (Bloomberg) -- K-pop sensation BTS has racked up a string of firsts over an astonishing six-year run. Now the seven-member group star in their very own smartphone game, marrying two of South Korea’s hottest exports.Netmarble Corp., the country’s biggest mobile-app publisher, has unveiled a game featuring global K-Pop phenom BTS, the latest attempt to wed the country’s tech and entertainment industries to drive economic growth.“BTS World” contains previously undisclosed videos and photos of the boy band. The game takes players to their pre-debut days to recruit and train the singers. Users can pay to quicken the process of guiding the seven young men to stardom. Created by local developer Takeone Company Corp. and published by Netmarble, the game also features video and text chats with BTS members based on pre-written scripts.It’s the first major mobile title to focus exclusively on a K-Pop group, a testament to the rapidly growing clout of two of Korea’s most promising exports -- games and K-Pop -- as Hyundai cars struggle to regain momentum and Samsung semiconductors undergo an industry downturn.BTS or Bangtan Sonyeondan, which translates as Bulletproof Boy Scouts, has amassed millions of fans around the world thanks in large part to social media. The band’s Love Yourself campaign, which calls on people to take better care of themselves and encourages them to speak out on social issues, has resonated in particular with young fans.“Managing BTS myself would make me feel closer to the members,” said Paik Ji-min, a 29-year-old South Korean fan who flew to London to attend a BTS concert and said she would be willing to spend about 50,000 won (around $43) playing the game. “Just the thought of it makes me smile ear to ear.”Netmarble already plans a sequel to BTS World, seeking to maximize profit from what has arguably become the biggest K-Pop success after singer Psy. BTS has 20 million followers on Twitter and has made television appearances on Saturday Night Live and Ellen DeGeneres’s talk show. This year, the band sold out London’s 90,000-seat Wembley Stadium in just 90 minutes.The company’s founder, Bang Jun-hyuk, teamed up with relative Bang Si-hyuk of Big Hit Entertainment, the agency behind BTS, to develop the game. The entrepreneur is betting the recipe will re-energize growth at Netmarble, which trades about 20% lower than when it listed in 2017.“Even though it’s based on story-telling, as you progress you can discover a lot of missions and gaming elements,” Seungwon Lee, Netmarble’s chief global officer, told Bloomberg Television. “It’s sufficient incentive to keep motivating users to play.”BTS creator Bang Si-hyuk, who is also known as Hitman, told Bloomberg in 2017 that the company was diversifying into intellectual property-protected content that could possibly multiply its revenue. Big Hit is now worth an estimated $2 billion, according to the Hyundai Research Institute. The company is drawing on the popularity of the band to collaborate with Line Corp. for character merchandise and Mattel Inc. for dolls. The K-pop industry is worth about $5 billion, according to the government-affiliated Korea Creative Content Agency.Read More: High School Dropout Turns Billionaire on Games Firm IPONetmarble, whose titles include Lineage 2 Revolution and Marvel Future Fight, ranked 5th among publishers of Google Play and Apple iOS apps last year in terms of revenue, according to analytics firm App Annie. Founded in 2000, the Seoul-based company has drawn backing from Chinese giant Tencent Holdings Ltd. and South Korean conglomerate CJ Group.Vey-Sern Ling, a Bloomberg Intelligence analyst, said it may be relatively easy to generate money from players because they’re already fans who display a strong willingness to pay for BTS content. But the lifespan of the game could be limited. “Once the content is consumed there should be very little reason to play on, just like how you wouldn’t watch the same movie multiple times,” Ling said.Read More: ‘Hitman’ Worth $770 Million With K-Pop Craze Rocking the PlanetTo contact the reporters on this story: Sohee Kim in Seoul at skim847@bloomberg.net;Sam Kim in Seoul at skim609@bloomberg.netTo contact the editors responsible for this story: Edwin Chan at echan273@bloomberg.net, Colum MurphyFor more articles like this, please visit us at bloomberg.com©2019 Bloomberg L.P.

  • 3 Warren Buffett Stocks Worth Buying Now
    Motley Fool12 hours ago

    3 Warren Buffett Stocks Worth Buying Now

    The Oracle of Omaha owns these stocks. Maybe you should, too.

  • Apple to Expand Its Footprint in Seattle With Office Lease
    Bloomberg14 hours ago

    Apple to Expand Its Footprint in Seattle With Office Lease

    (Bloomberg) -- Apple Inc. is significantly increasing its footprint in Seattle as its expands on a previously announced plan to boost hiring, bringing an additional 2,000 jobs to the area in the next five years.The iPhone maker signed a lease for office space at 333 Dexter, a 660,000-square-foot (61,300-square-meter) development in the South Lake Union neighborhood being built by Kilroy Realty Corp., according to the office of Mayor Jenny Durkan.“These new jobs confirm what we already knew: We have the best talent and city anywhere,” Durkan said in an emailed statement. “Apple’s expanded footprint in Seattle is another example of the growing opportunity that exists for residents of Seattle and the economic powerhouse our city has become.”For years, cranes have dotted the Seattle skyline as builders rushed to accommodate a swelling population and rapidly growing tech firms, led by Amazon.com Inc. That company now employs more than 45,000 at its headquarters in town and occupies about a fifth of the city’s prime office real estate. Other firms have been muscling in to recruit from Seattle’s deep well of engineers. Both Google and Facebook Inc. are leasing offices near 333 Dexter.Apple has a relatively modest presence in the city of about 500 employees. In December, the company said that it planned to add 1,000 jobs in the area over three years as part of a national expansion that also includes spending $1 billion on a new campus in Austin, Texas.To contact the reporter on this story: Noah Buhayar in Seattle at nbuhayar@bloomberg.netTo contact the editors responsible for this story: Rob Urban at robprag@bloomberg.net, Dan Reichl, David ScheerFor more articles like this, please visit us at bloomberg.com©2019 Bloomberg L.P.

  • Apple (AAPL) Stock Moves -0.09%: What You Should Know
    Zacks15 hours ago

    Apple (AAPL) Stock Moves -0.09%: What You Should Know

    Apple (AAPL) closed the most recent trading day at $198.60, moving -0.09% from the previous trading session.

  • Apple, just admit the iPad is a computer and give us a mouse
    Quartz15 hours ago

    Apple, just admit the iPad is a computer and give us a mouse

    Apple just released the first public beta of iPadOS, its new operating system for the iPad, which anyone can download and test out before a wider release this fall. If you’ve taken the plunge and installed the new software on your compatible iPad, you’ll be greeted with a whole host of new features to play with. One new feature that’s hidden away within a series of menus is perhaps the most surprising of all: the iPad now supports a mouse.

  • Barrons.com16 hours ago

    Microsoft Has Dethroned Apple at the Top of the Russell 1000

    Microsoft’s total market cap of $974.2 billion makes it the new king of the Russell 1000, leapfrogging Apple, Alphabet and Amazon.com. Apple had held the top slot since 2012.

  • New Apple software hits public beta, Raspberry Pi 4 debut
    CNET11 hours ago

    New Apple software hits public beta, Raspberry Pi 4 debut

    Today's major tech stories include public beta releases of iOS 13, iPadOS and Mac OS Catalina, a brand new Raspberry Pi and the growing feud between Apple and Spotify over payments and fees.