Monster Beverage is a leader in the energy drink subsegment of the beverage industry. The Monster trademark anchors its portfolio, and notable offerings include Monster Energy, Monster Ultra, and Java Monster. Operationally, the firm is primarily a brand owner, outsourcing most of its manufacturing processes to third-party copackers. It primarily uses the Coca-Cola bottling system for distribution after a strategic agreement in which Coke became Monster’s largest shareholder (roughly 19%) and that also included the exchange of certain businesses between the two fi
PEP
KDP
ORLY
ALGN
SIG, LOVE, HNVR, RELL, VUZI, ZWS, STZ, BK, FNB, DAL
Nicholas Johnson
Equity Analyst