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logoMorningstarJanuary 22, 2021

Monster Beverage Corporation: Monster Continues to Execute Well and Accelerate Innovation and Distribution Initiatives

Symbols
MNST
Sector(s)
Consumer Defensive
Rating
Premium
Current Price
$87.55
Fair Value
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Economic Moat
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Stewardship
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Summary

Monster Beverage is a leader in the energy drink subsegment of the beverage industry. The Monster trademark anchors its portfolio, and notable offerings include Monster Energy, Monster Ultra, and Java Monster. Operationally, the firm is primarily a brand owner, outsourcing most of its manufacturing processes to third-party copackers. It primarily uses the Coca-Cola bottling system for distribution after a strategic agreement in which Coke became Monster’s largest shareholder (roughly 19%) and that also included the exchange of certain businesses between the two firms. Most of Monster’s revenue is generated in the United States, though international geographies are increasing in the mix as its products’ distribution scales across the Coca-Cola network.

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Analyst Profile

Nicholas Johnson

Equity Analyst
Nick Johnson is an equity analyst with the consumer team for Morningstar Research Services LLC, a wholly owned subsidiary of Morningstar, Inc. He covers companies primarily in the U.S. alcoholic and nonalcoholic beverage space, in addition to other consumer defensive names. He also serves on the valuation committee.Prior to joining the consumer team, Johnson was an associate on the technology team, supporting coverage of enterprise software, networking, and semiconductor companies. Before joining equity research in July 2018, Johnson worked as a product consultant for Morningstar and garnered experience on the buy side through a New York City-based internship.Johnson holds a bachelor's degree in quantitative economics with a minor in Hispanic studies from Vassar College. He has passed all three examination levels of the Chartered Financial Analyst® program.