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Amazon brands

Another stock we're watching - one of our FAANG names - Amazon. Now Amazon knows what consumers want - that's obvious. But now it's using that knowledge to launch its own private-label brands offering everything from sofas to diapers - and they're highly rated too. Should Amazon venders be fearful?

This strategy, according to SunTrust analysis, could carry the business to sales of $25 billion a year by 2025, far above 2018’s current projection of $7.5 billion.