Choice Hotels CEO talks $8B exchange offer to Wyndham

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Choice Hotels (CHH) has announced a takeover bid of Wyndham Hotels & Resorts (WH) valued at $8 billion through an exchange offer to Wyndham shareholders. Choice's previous offers in recent months have been rejected by Wyndham leadership.

Choice Hotels International CEO and President Patrick Pacious joins Yahoo Finance Live to discuss the details of the new offer and its reception from Wyndham's executive suite and shareholders alike.

Pacious explains the details of this exchange offer, describing it as the "blueprint" of the proposal to Wyndham shareholders while prior attempts have warranted no "constructive engagement" from Wyndham's board.

Pacious insists that despite tensions during negotiations, “misalignment” between Wyndham shareholders and its board presents an opportunity to let shareholders make the ultimate decision.

For more expert insight and the latest market action, click here to watch this full episode of Yahoo Finance Live.

Video Transcript

- Choice Hotels raising the stakes in its hostile takeover bid for Wyndham Hotels and Resorts. The budget hotel operator announcing what's known as an exchange offer for Wyndham shares. Choice says it believes the transaction with Wyndham is procompetitive. It first approached Wyndham with an $80 per share offer earlier this year. For more on this, we have Patrick Pacious, Choice Hotels CEO, and Yahoo Finance's executive editor, Brian Sozzi.

Patrick, thank you so much for coming on our show to talk about this news. Let's start where it matters. The last bid was rejected. What makes this time different?

PATRICK PACIOUS: Well, we've spent eight months, and we've provided four different proposals and never really got any constructive engagement from Wyndham's board. So since we took our offer public in October, we've been having conversations with their shareholders, and they've been asking us what we can do to advance the ball. We've done that today by issuing an exchange offer, which really is a blueprint for the deal itself and allows shareholders to give us feedback and ultimately to vote on their confidence in getting a deal done.

The second thing we've done is we have proactively filed for the regulatory process to begin what's called the Hart-Scott-Rodino notification, which will put the regulatory question on the calendar here, which is one of the concerns that Wyndham has raised. So we really want to move the ball forward on both fronts. And so what we're doing today really helps us make that happen.

BRIAN SOZZI: Pat, good to see you again. Walk us through this because as this deal, as this battle has really played out for much of this year, your stock has come under pressure. Why do you think that's the case?

PATRICK PACIOUS: Sure, Brian. As you're well aware, when you have an announcement like we did in October, you're going to get a lot of technical trading in the stocks, and that's expected. What we feel really good about is the growth of our company. We're firing on all cylinders right now.

As a business, we have grown our earnings by 44% over the last four years. We've already guided towards another 10% growth next year. So we feel very confident in the growth of our business and in the way our stock is valued. What we're looking to do here is really bring a combined entity together that creates effectively $2 billion of shareholder value for both sets of shareholders once we get a deal completed.

BRIAN SOZZI: Pat, this does feel like it's starting to become a little personal. Let's say this deal does go through. Do you think you can work effectively with that management team?

BRIAN SOZZI: We can. These are our deal negotiations. Everybody knows they can be tough at times and laborious, and getting through the work here is important. But we know that management team well. We respect that management team. We like what they've created. It's the reason we want to make a combination of both companies together. And we see an opportunity on the other side of this to continue to work in tandem with them.

- What's the biggest headwind preventing this deal from getting done in your view? Is it macro issues, or is it something idiosyncratic here?

PATRICK PACIOUS: At the end of the day, we think it's a misalignment between their shareholders who we've been talking to for the past two months and what the board is doing. And so this opportunity, along with a potential proxy contest that would begin in the coming months here, the window opens in January, really gives us the opportunity to take this offer directly to their shareholders and let the shareholders decide on whether or not they want to see the compelling value creation, which we can create. Plus it brings a huge amount of value to the combined companies' franchisees who also benefit in a significant way.

BRIAN SOZZI: Pat, a part of their contention I think is this can't get past or get regulatory approval inside an election year. Can you address that?

PATRICK PACIOUS: We don't believe that's the case. As we mentioned in our release, we've already engaged proactively with the Federal Trade Commission. We look at the business and the consumer side of this. It's important for your viewers to understand the franchisees set pricing. So we have tens of thousands of franchisees between the two companies. They are the ones who set pricing. It's not centrally controlled pricing, like in some industries.

And then when you look at the competitive landscape, we have large competitors, well capitalized competitors. Marriott, Hilton, IHG, Best Western, Hyatt on down the line. And we also have private equity players like Blackstone and Starwood Capital who together own four brands in our segment. So this is a very competitive marketplace. And by putting our two companies together, we think we can bring real value to our shareholders and to our franchisees.

BRIAN SOZZI: As you would expect from the Wyndham team, they seem to be pushing for a higher price. It's what they're supposed to do. So again, I think a lot of people out there get it. Are you prepared to go higher to achieve this asset or get this asset if their books suggest you should go higher, and it's warranted?

PATRICK PACIOUS: That's the perfect question, Brian, because you mentioned their books. We have always said, in every offer we've made, if they will let us come in and diligence their company, we can unlock additional value. And if it's there, we would be willing to up our offer. But we can't do that without proactive engagement from their management team and their board.

- All right. Well, thank you so much, Patrick, for joining us and, of course, our very own Brian Sozzi for bringing us that fantastic conversation. Very important to the market moves and the overall M&A space heading into the end of the year. Really appreciate it, guys.

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