Do Kanye’s Gap product launches get the same halo effect as Nike’s drops?

Yahoo Finance's Julie Hyman and Brian Sozzi discuss the quick sellout of Gap's $90 Yeezy hoodie, and how popular these product drops are among consumers.

Video Transcript

BRIAN SOZZI: Did you get on the list for a Yeezy hoodie? Did you get on the list? Did you get to pre-order in?

BRIAN SOZZI: No. I mean, I'm an influencer. I mean, I have 25,000 Twitter followers. Pretty big Instagram following. I'm not on the list though. It's unfortunate.

- Maybe if you had a million followers you could have gotten on that list, Soz. Bit we had the second product drop from the Yeezy, the Kanye partnership with Gap and the thing sold out very quickly. It's a $90 hoodie. It looks cute, I guess.

BRIAN SOZZI: Looks like something out of Target. Come on.

- As hoodies go. I don't know. I have a very similar hoodie from Athleta, I believe that I bought on sale a few years ago for like $35 bucks. But this is Kanye's world and we're just living in, it I guess. The question is, as I put it to our friend Simeon Siegel this morning in an email, was is Kanye going to save Gap? And he pointed out that the likes of a Nike, when they have these hot sneaker drops, that there is a halo effect to the brand. Are you getting that halo effect for Gap from something like Kanye? I think you'd be hard pressed to argue that at this point.

So it's interesting. We're seeing the shares actually trade lower today. So investors also remain unimpressed by this particular product launch, it seems Soz.

- Yeah, I think if you put on those hoodies you just are hit with a bunch of creative-like forces and you just get a lot of work done like Kanye. So you know maybe it is worth the $90 bucks. Maybe it is.

- I like that, magic hoodies. All right.