British Sky Broadcasting Group plc, through its subsidiaries, provides pay television services and home communications services in the United Kingdom and Ireland. The company engages in the retail of pay television services to residential customers in SD, HD, and 3D via satellite on demand; and provision of broadband and telephony products and services to homes. It offers access to 174 pay television channels, including 145 Sky distributed channels and 29 Sky channels, as well as approximately 300 free-to-air television and radio channels. The company also provides its television services and WiFi services to commercial television customers, including offices, retail outlets, hotels, pubs, and clubs. As of June 30, 2012, it had 10.6 million customers. In addition, the company is involved in the sale of advertising and sponsorship in its Sky Channels; sale of online advertising in its network of Websites, as well as in mobile advertising, green-button advertising, and advertising in video on demand; and acts as advertising and sponsorship sales representative. Further, it engages in the wholesale distribution of its channel portfolio to wholesale operators; provision of various betting and gaming services through Internet, phone, and interactive television under the Sky Bet, Sky Poker, Sky Vegas, and Sky Bingo brands; operation of online sports media brands portfolio; and design, development, and manufacture of set-top boxes. The company was incorporated in 1988 and is based in Isleworth, the United Kingdom.

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