Xamble Group Limited engages in the digital media business in Malaysia, Singapore, and Taiwan. It operates in four segments: Influencer Platform, Social Media Agency, Performance Marketing Agency, and Live Commerce. The Influencer Platform segment enables advertisers to engage social media influencers to promote their products and services. The Social Media Agency segment provides social media strategy and campaign management services for advertisers. The Performance Marketing Agency segment engages in the manufacture and construction of advertising devices through various media. The Live Commerce segment provides automated livestream shopping experience to merchants and their customers. The company also operates Crunch, a community-driven platform that offers brand activation and content marketing solutions, as well as educational workshops and events; and offers video marketing and creative design services. The company was formerly known as Netccentric Limited and changed its name to Xamble Group Limited in June 2023. Xamble Group Limited was incorporated in 2006 and is based in Singapore.