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How Amazon Prime's 100 million subscribers stacks up against Netflix, Spotify and Apple

Daniel Roberts
Senior Writer

Amazon CEO Jeff Bezos’s annual shareholder letter, released on Wednesday evening, included an unexpected reveal. He shared how many Amazon Prime members Amazon now has: 100 million.

So, 13 years after launching, Prime has 100 million paying members.

Amazon CEO Jeff Bezos (Getty)

Your first question might be to wonder how that number compares to other subscription services for streaming content.

To be sure, these are not apples-to-apples comparisons, since Prime is not only for video—in fact, it’s likely that the vast majority of Prime members pay for the service to get the shipping benefits, not for Prime Video. Nonetheless, it’s interesting to examine the numbers.

Graphic by TechCrunch for Oath

Netflix has 125 million paying subscribers, Netflix just announced in its Q1 2018 earnings this week.

Spotify has 71 million people paying for its premium service, the company said last month before it went public.

Apple Music has 40 million paying subscribers in 115 countries, Apple digital chief Eddy Cue shared in an internal memo this month obtained by Variety.

Hulu, which is jointly owned by Time Warner, 21st Century Fox, Comcast, and Disney, had 17 million paying subscribers in the US across its video-on-demand and new live TV services, the company announced in January.

Amazon shares climbed 1.5% after Bezos’s letter was published.

Daniel Roberts covers tech and media at Yahoo Finance. Follow him on Twitter at @readDanwrite

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