Overstock.com, Inc. (NASDAQ:OSTK) Q3 2023 Earnings Call Transcript
Overstock.com, Inc. (NASDAQ:OSTK) Q3 2023 Earnings Call Transcript October 26, 2023
Overstock.com, Inc. beats earnings expectations. Reported EPS is $-0.61, expectations were $-0.69.
Operator: Good day and thank you for standing by. Welcome to the Q3 2023 Overstock.com Inc. Earnings Conference Call. At this time, all participants are in a listen-only mode. After the speakers' presentation, there will be a question-and-answer session. [Operator instructions] Please be advised that today's conference is being recorded. I would now like to hand the conference over to your speaker today, Lavesh Hemnani, Head of Investor Relations. Please go ahead.
Lavesh Hemnani: Thank you. Good morning and welcome to our third quarter 2023 earnings conference call. Joining me on the call today are CEO, Jonathan Johnson; CFO, Adrianne Lee; and President, Dave Nielsen. Today’s discussion and our responses to your questions reflect management's views as of today, October 26th, 2023, and may include forward-looking statements. Actual results could differ materially from such statements. Additional information about factors that could potentially impact our financial results is included in our Form 10-K for the year ended December 31, 2022, and in our subsequent filings with the SEC. During this call, we'll discuss certain non-GAAP financial measures. Our filings with the SEC contain important additional disclosures regarding these non-GAAP measures, including reconciliations of these measures to the most comparable GAAP measures.
Following management's prepared remarks, we will open the call for questions. A slide presentation with supporting financial data will be available for download on our Investor Relations website after the call had ended. Please review important forward-looking statements disclosure on Slide 2 of that presentation. With that, let me turn the call over to our CEO, Jonathan Johnson.
Jonathan Johnson: Thank you, Lavesh. And good morning, everybody. Today is an exciting day as it marks the start of something new. We're pleased to share details about our path forward and how we are capturing the many opportunities we see ahead while also addressing areas of the business where we need to see improvements. This morning, we reported Q3 financial results that included the performance under the Overstock brand through July 31st and performance under the Bed Bath & Beyond brand beginning August 1st. While there were many things in the quarter that we felt good about, including the launch of the new Bed Bath & Beyond and the 6% growth in our active, customer files, we fell short of our revenue goal. We will discuss what steps we are making to improve revenue growth.
Over the last three months, we have accelerated our efforts to build the company with a bigger, brighter, bolder future. On June 28th, we acquired the Bed Bath & Beyond brand and IP, a brand ranked in the top five most recognizable home brands in the United States, alongside titans like Target, Walmart and Home Depot. Within hours of closing the deal, we revived the brand in Canada and in just 33 days, we launched the brand in the US under our unique asset light operational model. I’d like to take a step back to provide insight into how we view the deal and discuss how we intend to monetize it going forward. Just a few years ago, when we first considered acquiring the Bed Bath & Beyond business it would have cost us close to $2 billion. We chose not to pursue a deal at the time and subsequently watched and continued to monitor as it struggled with declining same-store sales and overwhelming debt.
We saw four valuable assets in the business if the right opportunity presented itself. First the number five, most recognizable brand in the home space and as an aside in that same ranking Overstock was number 25; second and over an 100 million person customer file; third, vendor relationships with some of the biggest home category brands in the world; and fourth, valuable intellectual property. We were thrilled when that opportunity presented itself and we pounced on it. To strengthen the clarity of the economics of this deal we break down this opportunity into two buckets totaling up to approximately $175 million. First, the approximately $25 million paid to the bankruptcy state for the brand and related IP and acquisition-related fees. And second, approximately $150 million of additional investment to launch the brand we ignite the customer files and expand and create new categories while working to maintain our company's core customers.
That $175 million is less than 10% of the cost Bed Bath & Beyond would have been just a few years earlier. A lot of this $175 million purchase price is included in our future operating plans. This strategic spend is expected to run through our P&L over the next 15 months or so. Rest assured, profitability is and always will be a key metric and tenant of our company noting that we are intentionally and strategically spending more for this time to take advantage of the Bed Bath & Beyond brand and grow our customer file. Earlier this week, we announced our new corporate name Beyond. This new corporate identity builds on the value of our iconic consumer brand. It also recognizes our ability to transform into more than just a single brand e-commerce retailer.
Our goal is over time to transform the company into a house of brands, providing a mix of products and services across categories. Think of this as a bigger, better, bolder beyond. Today, we provide a broad selection of on-trend furniture and home furnishing products through a single e-commerce website, Bed Bath & Beyond. In due time, we plan to reimagine the Overstock brand with a standalone website that offers what the brand originally was A site selling a broad array of clearance products at remarkable prices. We plan to begin initial work on this cross category, Overstock branded liquidation-only website with a goal to launch it by the end of 2024. We will work with former, existing and new supplier partners to provide an outlet for clearance merchandise and deal-seeking consumers.
We feel strongly that our tribal knowledge and the white space around this business model makes this the right move. We will not stop there. Taking a discipline approach we are opportunistically and patiently looking at other targets across the consumer space to grow our brand portfolio. Our ability to execute on our Beyond vision is backed by a strong balance sheet. Because we have been careful stewards of capital, we can play offense amid a weak macro backdrop to differentiate ourselves in the marketplace for the long-term. Our new corporate name was a very thoughtful and strategic choice. It is only been three months since we launched Bed Bath & Beyond in the US. We have learned a great deal as we launched this top five consumer mega brands.
We intend to implement these learnings as we aggressively moved forward. Remember, we are just getting started in the efforts to engage with the customer file we acquired. Our objectives from this acquisition were fourfold; first, on a top five consumer brand within the home category that we acquired at a deep discount; Second, whoever's the brand’s intellectual property to expand our breadth of offerings including launching a registry business, expanding our nation trade business and enhancing supplier relations; third, access and bigger portion of the total addressable market; and fourth, importantly, grow our active customer file. Growing our customer file is critical to our long-term vision and is the primary metric we are using to measure the initial success of this acquisition.
The interaction, we can have with our vast customer file will provide valuable insights into our customers' needs inside and outside of their homes. This will enable us to expand our current financial service offerings and even explore additional service offerings. We are essentially trying to build a business that can grow through frequent customer touch points, one that allows our operational model to scale and accesses alternate revenue sources, less impacted by economic cycles. Now for a brief update on some strategic decisions and learnings since we acquired the Bed Bath & Beyond brand. I mentioned earlier, the launch of the Bed Bath & Beyond brand in the US was done in just over a month after closing the deal. Before we launched, we have evaluated whether to run both the Overstock and the Bed Bath & Beyond sites or a single e-commerce website.
The more we studied the options, it became clear to us and to those, we consulted with that running to nearly identical websites was not a viable choice. It would have severely damaged search engine rankings on Google and other search engines and taken several months to complete. Additionally, it would have created confusion for our supplier partners and required challenging operational workarounds, which would have resulted in negative impact to the customer and delivery experience. Thus, we elected to run a single site. However, as I noted earlier, we already have plans in place to stand up an Overstock e-commerce site again by the end of next year, in a way, that will differentiate the brands. In terms of learnings, we are gaining knowledge about the purchasing behavior of our newly acquired customers and insights about our legacy Overstock customer base.
We are learning what products and promotional and marketing strategies resonate with each group. We have learned that many new supplier partners are eager to engage in our newly acquired brand and see the importance of growing and improving our relationship with our loyal legacy supplier base. We intend to increase our engagement with our supplier base. We believe that it's important to protect these partners’ investment in this relationship and leverage their historical knowledge. With the acquisitions of Bed Bath & Beyond brands, we are combining a well,-recognized consumer brand synonymous with home with an advantageous asset light operational model. But we are not alienating our legacy Overstock customer. Our initial launch strategy was a three-pronged approach.
First, drive downloads of our new mobile App. Second, transition as many legacy Overstock customers and legacy Bed Bath & Beyond customers to our new welcome rewards loyalty program. And third, warm up the newly acquired legacy Bed, Bath & Beyond customer email list, a necessary step prior to launching personalized and automated email campaigns. As a reference, we have more than doubled our customer database with the Bed Bath & Beyond acquisition to over 250 million files. We will spend the next year accelerating CRM efforts with the following focus areas, augmenting our CRM stack, enriching and bringing our customer database up to optimal hygiene; applying predictive logic and using that data to better map and personalize customer journeys; and activating marketing activities, leveraging this database to drive customer acquisition and improved retention.
These moves will allow us to further entrench our team into the connective points, overall, active file size and increase average order and frequency of visits. These moves will allow us to further entrench our team into the connective points overall actified sites and increase frequency of visits. That's important. We also believe these actions can help us drive AOV from under $200 to an aspirational $250 level over time, as we work to reverse any downward furniture trend without slowing down soft goods sales. We also expect that over time, this will help increase our annual order per active customer. We are laser focused on getting that number closer to two and believe that with the aggressive, but strategic use of the famous Bed Bath & Beyond coupon increased mobile App engagement, and an increased number of people in our welcome rewards loyalty program we will be on the right trajectory.
The actions we have taken are already starting to drive results. Our active customer base grew sequentially to 4.9 million customers at the end of Q3, increasing by nearly 300,000 customers in the quarter. Fourth quarter to-date we are tracking at just under five million customers. Our goal is to add another 150,000 customers by the end of the quarter. The increase in our customer base enabled us to return to year-over-year order growth for the first time in over two years. The bed bath and kitchen categories, led the improvement in our orders’ performance and furniture remains one of our top categories as we see potential for further upside. We continue to do well in Canada. Our average monthly sales trends are up three times, compared to Q2 and the business is on a solid trajectory to scale.
Our Canada team has been able to drive this growth even without a mobile app or loyalty program, both capabilities, which are on our 2024 product roadmap. We expect Canada to scale faster with these platform additions. Moving to an update on the Medici Fund, because I assume we have first time listeners, I will give a little background on this. Our company currently has an investment in 16 early startup companies using blockchain technology. Those investments were made years ago. In 2021, after a thorough evaluation of options for the business, we made the decision to give our daily oversight of those investments to a well-qualified venture capital subject matter expert, Pelion Venture Partners. You can think of this asset as a massive piece of undeveloped real estate at the end of the bus route.
In due time, that property would be parcelled up with each parcel yielding varying degrees of returns. Today we remain wildly hopeful that the property value appreciates. While we don't speculate on the future value of these assets, Pelion is doing a great job managing Medici Fund. As I've consistently said, I'm confident Pelion will nurture and deliver some winners from the early-stage companies in the fund. It just needs some time. As a reminder, we are only in year three of our eight year partnership with Pelion. Our investments in the Medici Fund are an important element of the Beyond investment story. That's said, it’s prudent stewards of shareholder capital. We are always evaluating all the investments on our balance sheet. President, Dave Nielsen will now share how we plan to approach brand building over the next few months, and dive into some insights about our customers.
Dave Nielsen : Thank you, Jonathan. In the first 60 days, following the Bed Bath & Beyond launch, results largely met internal expectations. That said, we know there are key areas that require improvement. After launching the brand, we quickly went to work to leverage a hundred million plus customer file we acquired. We executed a three-pronged launch. First as a test, we offered an app exclusive 25% off coupon during August to the marketplace and customer file. We wanted to reward loyalty legacy customers and welcome them to the new Bed Bath. The mobile app sales increased by 55% over Q2 and Q4 continues to track strong. Second, to convert the most loyal legacy Bed Bath & Beyond customers, we transferred and honored their previous accounts and reward balances to our platform.
We then added an additional $25 bonus reward to their accounts, which expired at the end of September and gave them a free one year welcome rewards membership. These actions brought in loyal legacy Bed Bath & Beyond reactivated legacy Overstock customers. Third, we went through a process of warming up these new potential customer email addresses. We began the warm up in mid-August and only recently finished reaching out to the entire file. With the acquisition our addressable contactable email population has nearly doubled. And today, our daily email campaigns have increased nearly three times, compared to pre-acquisition sense. The size and scale of the upcoming branding campaign in November will be the largest we have ever done. We are working with a top agency that has a track record of executing large campaigns for top consumer brands.
We will be running spots on linear and streaming TV, leveraging out of home media assets. In key traffic areas and partnering with influencers to create a social media buzz with accounts that have an affinity to the home, and especially our brand. The holidays this year will be an exciting new frontier for us. We're eager to offer our customers’ incredible deals during these key events. Historically, November and December have been significant sales periods for the legacy Bed Bath & Beyond as their assortment leaned heavily into holiday home, entertaining and gift giving product categories. Our team has a terrific lineup of deals on key brands and we will leverage the brand to serve our customers and capture market share. Our new brand campaign will remind and educate customers across the addressable market that we have an even bigger Beyond assortment for their holiday entertaining needs.
We are geared up to deliver a strong holiday season. Now, I'd like to walk you through some of our learnings after evaluating the first two months of the brand launch. We have separated our customers into three distinct customer files. First, starting with the legacy Overstock customers. These are customers for which we had unique email addresses in our Overstock database. This group includes some legacy Bed Bath & Beyond customers, who were already in the Overstock database. Second, legacy Bed Bath & Beyond. These are customer accounts that we acquired with the Bed Bath & Beyond transaction that did not exist in the Overstock database. Third, TAM New. This is the most encouraging cohort in our view. These customers are email accounts which did not exist within Overstock or Bed Bath & Beyond databases.
We include this customer as part of the roughly $440 billion total, addressable market and hence the name TAM New. Let me just discuss how each of these customer files behaved during August and September, the 60-day period in Q3 since launching the brand in the US. The legacy Overstock group was roughly two-thirds or over 900,000 of our $1.4 million total order volume during August and September. Furniture and rugs remained among the top product categories. Our messaging around the bed bath and kitchen product categories may have overindexed in communication to this customer file. Considering that, I can certainly see how some may think we have confused this core customer group. However, it is way too early to conclude that the legacy Overstock customer left us.
We are barely three months into the launch and our upcoming brand campaign is focused on ensuring the brand assortment messaging is clear. The legacy Bed, Bath & Beyond customer file accounted for 10% or over 140,000 orders. We expected this group to account for the lowest percent of our orders as we spent much of the quarter warming up the email list for this group. This group will grow as we roll out the brand campaign in early November. It's encouraging to see that furniture was among their top categories. Within the TAM new customer file, furniture was a bigger share of orders compared to the legacy Overstock. They accounted for 23% or nearly 325,000 orders during the period. And this is important, they had the highest AUR among the three groups.
These customers are total home customers. This group is finding us through search engines with the Bed Bath & Beyond brand driving conversion. This is not surprising to us as we acquired a top five home furnishings brand in the US home furnishings market. I would like to make a point on profitability through the lens of contribution margin, meaning gross, profit less marketing expenses. Through the first 60 days, legacy Overstock and TAM New customer files have been accretive to contribution margin at nearly similar levels. As expected, the legacy Bed, Bath & Beyond file was dilutive to contribution margin as we invested in significant mobile app download campaign offers and bonus welcome rewards promotions to drive conversion. That combined with lower AUR orders wasn't expected headwind to profitability.
Remember, we are still in the early stages of our branding launch. We are excited about our future with the brand and we are just getting started. I will now hand to call the Adrianne to discuss the third quarter 2023 financial results.
Adrianne Lee: Thank you, Dave. I will begin with an overview of our financial performance during the third quarter. Later, I will share our expectations regarding Q4 and the expected future investments around the acquisition of our Bed Bath & Beyond IP. Revenue declined 19% year-over-year in the third quarter. While this is a slight improvement in the year-over-year trend relative to the second quarter, the composition of our top-line results versus our previous performance has changed. AOV declined 21% with mix of orders skewing to lower AUR categories, following our brand launch. Orders increased 3% returning to growth for the first time in several quarters. Underlying results continue to be influenced by macro factors and weakness across the furniture and home furnishings industry, driven by low consumer engagement in the category, a shift in spending preferences and a weak housing market.
Our mid-quarter update outlined mid-teens decline in year-over-year revenue, which included performance over the Labor Day weekend. In comparison, we ended the quarter with a decline of 19%, mainly driven by the timing of our customer acquisition strategies. Gross profit was $70 million in the third quarter, a decrease of $37 million versus the prior year. Gross margin came in at 18.7%, a 461 basis point decrease versus the same period last year. The year-over-year decline was primarily driven by two factors, higher discounting and promotional activity related to customer acquisition strategies like the app exclusives 25% off coupon and freight cost deleverage driven by orders mixing into lower AUR categories. We expect this dynamic to continue throughout Q4 as we deploy targeted offers to support holiday shopping focused on new customer acquisition and reengagement efforts.
G&A and tech expenses increased $5 million year-over-year, which includes short-term discrete costs associated with the Bed Bath & Beyond brand integration efforts. As I mentioned last quarter, we expected to incur acquisition-related costs. Adjusting for these costs our fixed G&A and tech costs continue to track at around $50 million per quarter. As a percentage of revenue, G&A and tech expense was 14.3% in the third quarter, an increase of 380 basis points compared to the third quarter of 2022. This deleverage was mainly driven by lower revenue compared to last year. In the third quarter, we delivered an adjusted EBITDA loss of $24 million, a decrease of $39 million versus a year ago. On a margin basis, this was an almost 1,000 basis point decline year-over-year, approximately 50% of the adjusted EBITDA margin decline was driven by gross margin pressure, resulting from the customer acquisition strategies referenced earlier.
The balance of the margin decline was associated with fixed cost deleverage on a lower revenue base and higher marketing cost compared to last year. We are purposely investing to grow our active customer file in this unique window. Our reported GAAP EPS loss of $1.39 was primarily driven by operating losses and a non-cash non-operating expense associated with a change in value of our equity securities and the associated tax impact The change in value of our equity securities reflects our proportionate share of the Medici Ventures Fund, including a reduction in the valuation of our of our indirect investment of tZERO. Excluding the impact of equity securities, we reported adjusted diluted loss per share of $0.61, a decrease of $0.74 versus 2022 reflecting higher pre-tax losses, compared to the prior year.
Our balance sheet remains strong. On a net basis, our cash balance excluding long-term debt was $291 million. This level of cash continues to provide a strong foundation for us to invest in efforts to grow our active customer file. Now, moving to an update on our KPIs. Our active customer base was $4.9 million, a decrease of 15% year-over-year. We measure active customers on a trailing 12 month basis. This decline in active customers was driven by two key factors; a shift and spending preferences as consumers continue to spend on experiences and services; and second, a weak macro environment and housing environment. Importantly, since launching Bed Bath & Beyond, we have grown active customers by 7% or nearly 300,000 customers. Increasing our active customer file is a key measure of success for this transaction.
Orders per active customer were 1.48 in the third quarter. A decrease of about 9% versus last year and a decrease sequentially. In the near term, we expect frequency to remain lower than our targets as new customer orders become a larger portion of our mix of total orders. We anticipate that over time brand awareness, growing mobile app adoption and hands loyalty offerings and higher engagement in the future seasonal periods will help grow order frequency. Average order value declined 21% year-over-year to $192, mainly driven by a pronounced order mix to lower AUR categories. While category mix shift was the primary driver of the change we continue to see evidence of trade down across our categories. Looking ahead, we will continue to offer compelling value to our customers and pass on cost reductions that we receive.
The dynamic of mix-driven lower AUR will influence future AOV results. Post Q4, we anticipate signals of normalization while orders mixing into seasonal higher AUR categories. Orders delivered were $7.3 million for the trailing 12 month period. This is a decrease of 22% compared to the prior year and largely driven by a weaker macro and lower consumer spending compared to last year. To close, I will provide our thoughts on the fourth quarter, including color on our expected future investments around the acquisition. For Q4, we expect revenue to improve modestly versus our 3Q year-over-year decline. We expect active customers to increase to around 5.2 million range supporting year-over-year growth, offset by lower AOV. We are planning for gross margin in line with 3Q.
As a reminder, 4Q is typically a lower gross margin quarter due to elevated holiday promotional activity. Our new brand campaign is expected to drive higher marketing expense as a percent of revenue and absolute dollars versus 3Q. As we look forward over the next 12 months or so, we expect to spend a balance of our $175 million investment, weighted more heavily over the next three quarters. With that, back to you Jonathan.
Jonathan Johnson: Thank you, Adrianne. Today, we covered a lot. We hope to leave you with the following takeaways: Our rebranding is still in the early days. We are just getting started. Our upcoming top of funnel brand. campaign is going to amplify our message as a leading online retailer of all things home. We are acquiring customers. The most important early metric of the initial success for this acquisition. Importantly, we are extending our reach within the total addressable market. Over the next five years, we plan to exceed 10 million active customers. Again, we covered a lot and provided more color and guidance than we usually do. In that spirit, I want to remind you that we are here today to discuss our financial results and the progress we made integrating Bed Bath & Beyond. We appreciate you keeping your questions focused on these topics. With that GG, let's take some questions.
Operator: [Operator Instructions] Our first question comes from the line of Tom Forte from D.A. Davidson.
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