How much did Swifties spend on Taylor Swift's 'Eras Tour'?

According to a study from QuestionPro, concertgoers flocking to Taylor Swift's Eras Tour spent an average of $1,300 per show and 91 percent of respondents said they would go again.

Yahoo Finance's Brad Smith, Seana Smith, and Alexandra Canal discuss the study's results and what it is reflecting about consumer spending. For more expert insight and the latest market action, click here to watch this full episode of Yahoo Finance Live.

Video Transcript

BRAD SMITH: Well, Taylor Swift's economic impact in the US is expected to surpass $5 billion. But how much have you spent on her this year? We've got a study from QuestionPro that found consumers spent an average of $1,300 per show. And 91% would still go again. I don't know if I could do a repeat spend of that much. But hey, 91% of people would out there, [? Ali. ?]

ALEXANDRA CANAL: Yeah. I think if you're a Swiftie you're willing to spend so much money. And you're willing to do it multiple times. And now with this movie coming out, I guarantee you that most of the people in that theater probably went and saw a concert. But they're willing to continue to spend on Taylor Swift, for Taylor Swift merchandise.

They'll probably dress up as Taylor Swift and maybe drag one of their friends or boyfriend to be Travis Kelce for Halloween as well. I just think the Swifties are hardcore. And you don't really have average fans for Taylor Swift. It's really all in or nothing it feels like.

SEANA SMITH: Yeah, certainly. And [? Ali, ?] you talk about the fact that Swifties are all in. And I think that was also reflected in the results that we got from the Yahoo Finance poll that we put up on X. And from these results, 10% of people who weighed in said that they actually spend over $1,000. And I think that that's pretty indicative of what we're seeing play out in the broader economy as well, right?

When you take into account the number of people who are diehard Swifties and the number that are willing to spend over $1,000. And it sounds like from the ticket prices you almost need to spend $1,000 if you want to go to one of these shows and have decent seats given the demand and given the resale value that we've seen on so many of these tickets. So people are willing to spend. But I also think that the question here going forward is what this tells us about the broader picture of where people are spending in the economy, whether or not consumers are going to continue to favor those experiences, continue to go out there and spend that way.

Or if we are going to see this shift. And also, if there's any other artists out there-- and there are quite a few very, very popular artists that have been able to attract a pretty penny for their ticket prices. But I guess how large that audience could potentially be and who is next is what people are wondering about too.

BRAD SMITH: I just think about the concerts that I paid to go see. And then I think about the fact that I even still loaded up these apps to try and figure out if I could get tickets to Beyonce in a different city. I almost went to see Beyonc in Houston. Almost. Couldn't fly, plus--

SEANA SMITH: It's expensive.

BRAD SMITH: It's expensive. It's expensive.

ALEXANDRA CANAL: Wait, I'm curious how much you guys have spent on a concert.

BRAD SMITH: Probably the most this year that I've ever spent on a concert I went to see Coldplay in Barcelona.

ALEXANDRA CANAL: OK.

BRAD SMITH: Yeah. It was a fun experience. I did not know Barcelona gets down with Coldplay like they do.

SEANA SMITH: How much did you pay for the tickets?

ALEXANDRA CANAL: Coldpay has a global audience. Yeah.

BRAD SMITH: I can't disclose that. I paid a lot. I paid a lot for these tickets.

SEANA SMITH: That was not what I was expecting.

ALEXANDRA CANAL: You're slightly embarrassed by how much you paid, but you paid a lot.

BRAD SMITH: I paid a lot. I paid a lot.

SEANA SMITH: I don't think I paid over $200 to go to one.

ALEXANDRA CANAL: OK. That's usually my breaking point. I did pay like $450 to go see John Mayer. I love him. I never saw him before. I wanted to listen to his music.

SEANA SMITH: You paid $450 to see John Mayer?

ALEXANDRA CANAL: OK, he's--

[INTERPOSING VOICES]

He is good. His acoustic solo tour. I would go again. Although, next time I think $200 to $250 is my--

SEANA SMITH: Yeah, I probably spent a little over $200 now I think about it for certain ones. But it just highlights that these artists certainly do get people to spend a heck of a lot of money. And also the big takeaway, Taylor Swift certainly having a massive impact on the US economy and the global economy this year.