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Amazon Prime Day 2019 Special Edition: Morning Brief

Yahoo Finance
Associate Contributor

Sunday, July 14, 2019

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Amazon (AMZN) kicks off Prime Day tomorrow, July 15 at 12 a.m. ET. For the first time, deals will run for 48 hours, up from 36 hours in 2018. Here's everything you need to know about the fifth annual shopping bonanza.

NEW YORK, NEW YORK - JULY 10: Becky G, Taylor Swift and Dua Lipa pose onstage as Taylor Swift, Dua Lipa, SZA and Becky G perform at The Prime Day concert, presented by Amazon Music at on July 10, 2019 at Hammerstein Ballroom in New York City. (Photo by Kevin Mazur/Getty Images for Amazon )

Does Amazon Prime Day deliver for investors?: There is no doubt that Prime Day is a huge event for Amazon, but the annual event doesn’t necessarily deliver above-average returns for Amazon investors, at least in the short term. Yahoo Finance crunched the numbers.

The real sales power of Amazon Prime Day: Prime Day has been an incentive to lure customers into Amazon’s ecosystem by offering exclusive deals. But it may not be as powerful as it once was in attracting non-Prime members to sign up, according to third-party research firms. Here’s what the hyped Prime Day sales means to Amazon's retail business.

Amazon Prime Day's hottest deals: Prime Day is running for two days this year and that means plenty of chances for you to get your hands on some sweet, sweet deals.

Also: Amazon's best Prime Day Echo and Fire TV sales

How big retailers have tried—and failed—to replicate Prime Day boom: Whole Foods—which is owned by Amazon—may be poised to get a big boost from the e-commerce giant’s annual sales bonanza, new data suggests. However, brick-and-mortar retail competitors trying to mimic the Prime Day effect with deals of their own are falling short of the mark.

Tips and tricks you should know for Prime Day: Are the deals always as good as they appear to be? Here are some tips that can help you take advantage of the sale without breaking your bank.

Prime Day deals Amazon doesn't want you to see: If you can’t beat them, join them. That’s the mantra the entire retail world has adopted ahead of Prime Day. Here are competing retailers that will also be offering promotions.

Amazon ramps up hiring ahead of Prime Day: In anticipation of a large volume of orders flooding in during Prime Day, the e-commerce giant went on a hiring spree for its warehouse networks across the country. In June alone, Amazon hired 5,000 full-time warehouse associates, the retailer told Yahoo Finance.

How Prime Day uses your psychology to get you to buy: Last year, members of Amazon’s Prime service bought 100 million products during its annual “Prime Day,” which actually went 36 hours. The hyped event led the website to crash numerous times in 2018. Data-driven companies like Amazon carefully harness the psychology of their consumers, and nowhere is this more evident than on Prime Day.

You can now return Amazon orders at more Kohl’s: Got a few returns after your Amazon spending spree? Kohl’s announced last week that more than 1,100 of its stores nationwide will now accept Amazon returns.

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