KO - The Coca-Cola Company

NYSE - NYSE Delayed Price. Currency in USD
54.42
+0.23 (+0.42%)
At close: 4:00PM EST
Stock chart is not supported by your current browser
Previous Close54.19
Open54.31
Bid54.41 x 4000
Ask54.46 x 4000
Day's Range54.17 - 54.50
52 Week Range44.42 - 55.92
Volume7,843,836
Avg. Volume11,067,542
Market Cap233.162B
Beta (3Y Monthly)0.41
PE Ratio (TTM)30.05
EPS (TTM)1.81
Earnings DateFeb 12, 2020 - Feb 17, 2020
Forward Dividend & Yield1.60 (2.95%)
Ex-Dividend Date2019-11-29
1y Target Est58.71
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  • Coca-Cola buys back into Super Bowl ad game
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  • If You Had Bought Coca-Cola (NYSE:KO) Stock Three Years Ago, You Could Pocket A 33% Gain Today
    Simply Wall St.

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  • MarketWatch

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  • These 5 Dow Jones Stocks Are Near Buy Points
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    Dow Jones stocks Merck, Nike, Intel, American Express and Coca-Cola are just below buy points as the market looks toward a Santa Claus rally.

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  • If You Must Invest in Twitter Stock, Know What You’re Buying
    InvestorPlace

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    Twitter stock (NYSE:TWTR) has fallen out of favor. Part of this is the general "bah humbug" vibe that investors are giving to all social media stocks. And part of it stems from the social media company delivering a weak earnings report back in October. Not only did the company miss on earnings, but they lowered their guidance for the fourth quarter.Source: Worawee Meepian / Shutterstock.com Some analysts are suggesting that TWTR stock has now reached the oversold state. But with upward momentum only suggesting a gain of around 9% from current levels, TWTR seems like a short-term trade instead of a long-term investment.That being said, 330 million monthly active users (MAUs) give Twitter an appeal to advertisers. And since that's where Twitter makes their money, it's hard to ignore. Particularly since it is seen by users as being "the least bad" option among social media channels.InvestorPlace - Stock Market News, Stock Advice & Trading TipsBut if you're thinking about buying low on Twitter stock, here are a couple of things to consider. Active Users Do Not Equate to Brand LoyaltyBrand loyalty is about choosing one brand at the expense of another. For example, there are many people who will choose to drink (and buy) Coca-Cola (NYSE:KO) products at the expense of Pepsi (NASDAQ:PEP) products and vice versa. * 7 Strong Buy Stocks That Are Bargains Right Now Social media is not like that. Twitter can boast of 330 million MAUs and 134 million daily active users (DAUs). However, the vast majority of those users are not choosing Twitter at the exclusion of other social media outlets.Many users, for example, may use Facebook (NASDAQ:FB) to communicate with family and close friends. LinkedIn, which was acquired by Microsoft (NASDAQ:MSFT), is for professional use. Twitter lacks the same real or perceived niche. In many cases, users see it as a news outlet, but even there it isn't the only form of social media users are engaging with.A more interesting number would be how many unique eyeballs Twitter captures. I imagine that number would be much smaller. Purchase Intent Does Not Mean an Actual PurchaseBusinesses that market on Twitter have come to rely heavily on influencers. Influencers are individuals who have the ability to affect how users perceive brands or ideas in an online community. A 2016 study by Twitter and Annalect found that Twitter users reported an increase in purchase intent of over five times when they were exposed to promotional content from influencers.I've mentioned my marketing background in the past. Many excited marketing managers have shown me research results in which their brand scored high on "purchase intent."However sound the methodology is for defining purchase intention, it is, at best, a hypothesis. For example, in a study about cars, marketers may ask you "when do you intend to purchase a car?" I could say I intend to purchase a car in the next 12 months. It doesn't mean I'm going to purchase a car at all.In fairness, Twitter does have a more recent statistic that cites 40% of users have purchased an item after seeing it advertised on Twitter. Twitter Gave Up Its Unique Selling PropositionWhen Twitter first hit the social media scene, its defining characteristic was a 140-character limit. The idea was that users had a short attention span so give them what they want. Many users liked that feature about Twitter (and many users still do adhere to the smaller character limit).However, marketers found it limiting. So, Twitter upped the character count to 280. In doing so, it's become hard to tell the difference between a tweet and a Facebook or Instagram post. The lines have been blurred. Which takes me back to my statement about Twitter and brand loyalty. Users are clearly seeing Twitter as one of many options. And that means they're not unique.Being unique is essential for a channel like Twitter. As I mentioned above, LinkedIn has the benefit of being utilitarian. If nothing else, people are using it to network and look for jobs. Facebook has sheer volume going for it. Twitter has neither.I know there are several marketers that would disagree with me on this point. Many would say that expanding their character limit helped Twitter grow its user base. That's fair. But the argument I made earlier is that the vast majority of Twitter users are not unique to Twitter. Social Media Is the New NormalAs much as it may seem like I'm banging on Twitter, I use Twitter quite frequently. That doesn't mean I see TWTR stock as a good investment. I have a hard time seeing the long-term value in social media stocks in general. The emergence of Snap (NYSE:SNAP) with their Snapchat app, along with TikTok is making a crowded space more crowded.At some point, like the streaming wars, I believe users will have to pick and choose which accounts they stay actively engaged with. And that's why you have to look beyond the numbers before deciding if Twitter stock is a good investment. It's not for me.As of this writing, Chris Markoch did not hold a position in any of the aforementioned securities. More From InvestorPlace * 2 Toxic Pot Stocks You Should Avoid * 7 Strong Buy Stocks That Are Bargains Right Now * 7 Excellent Bank Stocks Worth an Investment * 4 Small-Cap, Big-Dividend Stocks The post If You Must Invest in Twitter Stock, Know What Youa€™re Buying appeared first on InvestorPlace.

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  • GuruFocus.com

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  • Hedge Funds Are Crazy About The Coca-Cola Company (KO)
    Insider Monkey

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  • Investopedia

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  • Hanesbrands' Champion & Coca-Cola Team Up for New Collection
    Zacks

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    Hanesbrands' (HBI) Champion brand partners with Coca-Cola to create a limited edition capsule collection of men's and women's clothing and accessories.

  • Panda Express & The Coca-Cola Company Invite Guests to Get a Coke & Give Good Cheer This Holiday Season
    PR Newswire

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    Panda Express and The Coca-Cola Company today announced their Get a Coke & Give Good Cheer initiative, a campaign created to inspire hope and spread joy to children and families going through difficult times this holiday season. From Nov. 25 through Dec. 28, when guests purchase any Coca-Cola beverage at their local Panda Express restaurant, the businesses will donate holiday gifts and cheer to thousands of children at Children's Miracle Network Hospitals (CMN) across the nation (value up to $250,000*). Children's Miracle Network Hospitals is a longtime partner of Panda Cares Foundation, the charitable arm of Panda Express, which supports the health and education of underserved children across the nation.

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