|Bid||525.00 x 900|
|Ask||525.40 x 1200|
|Day's Range||511.88 - 538.37|
|52 Week Range||478.54 - 700.99|
|Beta (5Y Monthly)||0.85|
|PE Ratio (TTM)||47.40|
|Forward Dividend & Yield||N/A (N/A)|
|1y Target Est||N/A|
Will this 11% pricing change trigger a huge wave of canceled subscriptions, or should investors expect the top line to grow without any meaningful loss of subscribers? Here's what the data from Netflix's previous price increases tells me. The new price increases are remarkably consistent.
Once upon time, HBO sold cable subscribers on the value of a premium paid channel with the slogan, “It’s not TV, it’s HBO.” Today, in an entertainment world dominated by at-home viewing, Netflix is hoping its own prestige will justify the highest monthly price tag in the US among streaming companies. On Jan. 14, Netflix announced its first price increases since 2020, which go into effect immediately for new subscribers and will be rolled out gradually (with at least 30 days’ notice) for existing customers.
Netflix's (NASDAQ: NFLX) earnings report is always closely watched on Wall Street. The subscription streaming video leader routinely wowed investors even before the pandemic put a new global premium on at-home entertainment. Namely, investors are looking for evidence that Netflix can recover from a growth hangover and speed its sales growth rate back up above 20%.