Kraft Heinz’s CEO Is a Health Nut. Can He Remake a Processed-Food Giant?
The strict regimen is a bid to live better for longer, Abrams-Rivera said. It also gives him energy for his day job: selling $27 billion of ketchup, macaroni and cheese and hot dogs to consumers around the globe as Kraft Heinz new chief executive. The packaged-food giant, he says, shares his health mission: Kraft Heinz is in the midst of a multiyear effort to improve the nutrition of supermarket staples like ketchup and juice drinks, aiming to offer consumers healthier options amid rising concern over ultra-processed foods, obesity and chronic diseases linked to our diets.
