AAPL - Apple Inc.

NasdaqGS - NasdaqGS Real Time Price. Currency in USD
218.37
+0.13 (+0.06%)
At close: 4:00PM EDT

220.40 +2.03 (0.93%)
Pre-Market: 8:20AM EDT

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Previous Close218.24
Open218.50
Bid219.80 x 800
Ask219.90 x 900
Day's Range215.30 - 219.62
52 Week Range149.16 - 229.67
Volume27,108,984
Avg. Volume26,811,381
Market Cap1.055T
Beta1.26
PE Ratio (TTM)19.78
EPS (TTM)11.04
Earnings DateOct 31, 2018 - Nov 5, 2018
Forward Dividend & Yield2.92 (1.30%)
Ex-Dividend Date2018-08-10
1y Target Est232.99
Trade prices are not sourced from all markets
  • Three new iPhones reviewed: Faster, bigger, cheaper
    Yahoo Finance17 hours ago

    Three new iPhones reviewed: Faster, bigger, cheaper

    David Pogue reviews Apple's two new flagship phones—the iPhone XS and iPhone XS Max—and teaches you how to pronounce them ("ten-S" and "ten-S Max").

  • Tech Howl for September 19
    Yahoo Finance Video18 hours ago

    Tech Howl for September 19

    Sony announces its new PlayStation Classic console. Next, the Senate passes a bill that will change the way music creators are paid through streaming services and internet radio. And finally, If you've been holding off on updating your iPhone or iPad to iOS 12, you're making a serious mistake.

  • Have President Trump’s Tactics Started to Yield Results?
    Market Realist18 minutes ago

    Have President Trump’s Tactics Started to Yield Results?

    President Trump has taken a hard stance on several issues including trade, Iran, and North Korea. President Trump has lashed out against existing trade deals that he says aren’t favorable to the US. He’s more comfortable with bilateral trade deals compared to multilateral trade deals.

  • Reviewers like Apple’s new iPhone XS, but don’t necessarily recommend buying one
    MarketWatch54 minutes ago

    Reviewers like Apple’s new iPhone XS, but don’t necessarily recommend buying one

    The general consensus from the early Apple reviews is that the XS and XS Max are the best iPhones around, though they may not be for everyone.

  • Investopedia2 hours ago

    Why Apple Is Selling Its High-End Phones First

    Apple Inc.’s ( AAPL) decision to kick off its iPhone release schedule with pricier models forms part of a calculated strategy to squeeze more money from customers, the The Wall Street Journal reported. The Cupertino, California-based company plans to launch its organic light-emitting diode (OLED) devices, the iPhone XS and XS Max, five weeks before its least expensive new phone, the XR, hits stores. The LCD screen XR has a starting price of $749, while the XS and XS Max, due to be released Friday, cost in excess of $1,000.

  • Apple is secretly giving people 'trust scores' based on their iPhone data
    The Independent2 hours ago

    Apple is secretly giving people 'trust scores' based on their iPhone data

    Apple has quietly introduced "trust scores" for people based on how they use their iPhones and other devices. The tech giant, which last month became the first public company to be worth more than $1 trillion (£757bn), said in an update to its privacy policy that the scores would be determined by tracking the calls and emails made on Apple devices. In an update to its privacy, Apple said the rating system could be used to help fight fraud, though specific examples of how this would work were not given.

  • This Tech Stock Is Getting a Massive Augmented Reality Boost
    Motley Fool2 hours ago

    This Tech Stock Is Getting a Massive Augmented Reality Boost

    AR growth in smartphones is a big catalyst for this chipmaker.

  • Reuters3 hours ago

    Taiwan Aug export orders show steady growth, those from US surge

    Taiwan's export orders grew at a steady clip in August, including a surge for those from the United States, reflecting continued solid demand for electronic gadgets despite concerns about global growth due to the Sino-U.S. trade war. Orders for trade-reliant Taiwan, which rose 8.0 percent in July, increased 7.1 percent in August from a year earlier to $43.68 billion, Ministry of Economic Affairs data showed on Thursday. Taiwan's export orders are a leading indicator of demand for Asia's hi-tech gadgets and other shipments, and typically lead actual exports by two to three months.

  • Here’s how smart speakers need to get smarter
    MarketWatch3 hours ago

    Here’s how smart speakers need to get smarter

    Amazon Echo and Google Home could do so much more than turn on the lights, tell you the weather forecast and play music.

  • InvestorPlace3 hours ago

    Buy Apple Stock as Its Biggest Headwind Falls Off of the Trade-War Radar

    There a lot of reasons to like Apple (NASDAQ:AAPL) stock here and now. The company’s newer hardware products, like headphones and smartwatches, are flying off shelves. Meanwhile, AAPL stock is the cheapest in the FAANG group.

  • Bloomberg4 hours ago

    Australian Teen Who Hacked Apple to Face Sentencing Next Week

    An Australian teenager who pleaded guilty to hacking Apple Inc. systems carried out the attacks over the course of almost two years and showed “a high degree of skill and persistence,” a court heard Thursday. The now adult defendant, who was 16 at the time the hacking began and cannot be named under Australian law that protects the identity of juvenile offenders, faces two charges in relation to the hacking and will be sentenced on Sept. 27. One of the charges carries a maximum sentence of two years custody, while the other carries a maximum sentence of 12 months.

  • Quartz18 hours ago

    The new Apple Watch reviews are in and it seems like a good one

    With barely enough time to process the deluge of iPhone Xs reviews that dropped yesterday, it seems the floodgates have once again opened and reviews for the new Apple Watch Series 4 have been published today (Sept. 19). Unlike the new iPhone reviews, which generally agreed there wasn’t much of a difference between the iPhone…

  • Bloomberg8 hours ago

    New IPhone No Help to Assembler as Hon Hai Slides Down Rankings

    The contrast between Apple Inc.’s ascension to a $1 trillion stock and the share performance of its biggest iPhone assembler just got even starker. Hon Hai Precision Industry Co. has surrendered its position as Taiwan’s second-biggest stock after six years. Concern is mounting for some Taiwanese Apple suppliers, which are struggling to adjust to a new dynamic of higher-priced iPhones because their revenue relies on the number of devices sold.

  • The Apple Watch Series 4 Reviewed
    Bloomberg8 hours ago

    The Apple Watch Series 4 Reviewed

    It's cohesive, it's ambitious, and it might just encourage you to reshape your habits and behaviors for the better. 

  • Apple Watch Series 4 Upgrade Is a "No Brainer" for Many
    Motley Fool10 hours ago

    Apple Watch Series 4 Upgrade Is a "No Brainer" for Many

    The new device is fuel for one of Apple's most important catalysts.

  • The Wall Street Journal12 hours ago

    [$$] Apple’s New Strategy: Sell Pricier iPhones First

    For the second straight year, Apple is starting to sell its new iPhones at different times—but this time, the company is putting its priciest models first. Last year’s release of the high-end iPhone X came six weeks after Apple’s other two new, less expensive smartphones because of what The Wall Street Journal and others reported were production delays involving its advanced organic light-emitting diode, or OLED, screen. This year, according to people familiar with Apple’s production plans, the company prioritized production of its two pricier OLED models, the iPhone XS and XS Max, whose prices start at about $1,000.

  • The Wall Street Journal12 hours ago

    [$$] Bringing iPhone Assembly to U.S. Would Be a Hollow Victory for Trump

    President Trump says there’s an easy way for Apple Inc. to avoid his tariffs on China: make its products in the U.S. But this would be a hollow victory. If Apple follows his advice, Mr. Trump will have grabbed the least valuable link in the electronics supply chain with little net benefit to Americans, without addressing the real contest in global trade.

  • Like Facebook, Apple Wants to Create a "Trust Score" About You
    Motley Fool12 hours ago

    Like Facebook, Apple Wants to Create a "Trust Score" About You

    Or more specifically, about your devices.

  • Apple Roundup: iPhones, Watch, China
    Zacks14 hours ago

    Apple Roundup: iPhones, Watch, China

    Apple's (AAPL) new devices and China tensions were the top stories from last week.

  • TheStreet.com15 hours ago

    More Alexa Devices Are Coming -- Here's What That Could Mean for Amazon's Stock

    Alexa is about to be everywhere. Amazon is reportedly set to release eight new devices that will expand its voice-assistant technology, Alexa, beyond Amazon's existing family of 11 smart speakers plus numerous other devices for the home that are compatible with Alexa. If accurate, the expansion of Alexa would line up with Amazon's stated ambitions to take the voice assistant to the next level through a combination of internal work and corralling developers to build new products using Alexa.

  • TheStreet.com16 hours ago

    Nvidia's iPhone-Like Strategy for Growing Graphics Chip Sales Could Pay Off

    Judging by initial reviews for Nvidia's latest high-end gaming GPUs, and by where the competition stands today, the company has a decent chance of making its pricing strategy pay off. Reviews arrived on Wednesday morning of graphics cards containing Nvidia's new RTX 2080 and RTX 2080 Ti GPUs, which were unveiled in August, are based on the company's new Turing architecture and become available on Sept. 20 and Sept. 27, respectively. Generally, reviewers saw solid performance gains relative to Nvidia's older GTX 1080 and GTX 1080 Ti GPUs when playing existing titles.