AAPL - Apple Inc.

NasdaqGS - NasdaqGS Real Time Price. Currency in USD
270.71
+5.13 (+1.93%)
At close: 4:00PM EST

270.22 -0.49 (-0.18%)
Pre-Market: 8:59AM EST

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Previous Close265.58
Open267.48
Bid270.03 x 900
Ask270.35 x 1100
Day's Range267.51 - 271.00
52 Week Range142.00 - 271.00
Volume26,547,493
Avg. Volume25,482,250
Market Cap1.2T
Beta (3Y Monthly)1.23
PE Ratio (TTM)22.77
EPS (TTM)11.89
Earnings DateJan 27, 2020 - Jan 31, 2020
Forward Dividend & Yield3.08 (1.16%)
Ex-Dividend Date2019-11-07
1y Target Est258.98
  • Target is the Yahoo Finance 2019 Company of the Year
    Yahoo Finance

    Target is the Yahoo Finance 2019 Company of the Year

    Target is the Yahoo Finance Company of the Year for 2019. We talk with Target's executive team and experts on how the retailer made it happen in 2019 and what's in store for 2020.

  • Dow Jones Futures: Stock Market Awaits Trump's China Trade War Decision
    Investor's Business Daily

    Dow Jones Futures: Stock Market Awaits Trump's China Trade War Decision

    Futures: The stock market rally and China-tied Apple, AMD and Alibaba await President Donald Trump's China trade war decision on Dec. 15 tariffs.

  • 3 reasons NOT to do your holiday shopping on your smartphone
    MarketWatch

    3 reasons NOT to do your holiday shopping on your smartphone

    Online shopping is expected to hit new highs this holiday season — and a lot of it will happen on smartphones. This year, $1 out of every $5 dollars spent from November through December will go toward an online purchase, according to a forecast from Adobe Digital Insights. Over a third (36%) of e-commerce sales this year are expected to be made on a smartphone, according to Adobe, a 20% increase from a year ago, and smartphones are expected to account for 47% of overall sales growth during the holiday season in 2019.

  • U.K. elections could be the beginning of the end of the EU
    MarketWatch

    U.K. elections could be the beginning of the end of the EU

    In Thursday’s elections, Boris Johnson has a decent shot at winning a workable majority in Parliament to pull the U.K. out of the European Union. This could be a turning point for Europe—rather than enabling consolidation of the continental bloc, Brexit will provide the contrast that blows it apart. The Conservative Party is running on a platform to push through a transition agreement to leave the European Customs Union and accomplish simple free trade.

  • Beijing Pushes for Removal of Foreign Tech in More State Offices
    Bloomberg

    Beijing Pushes for Removal of Foreign Tech in More State Offices

    (Bloomberg) -- Terms of Trade is a daily newsletter that untangles a world embroiled in trade wars. Sign up here. The Chinese government is taking further steps to remove foreign technology from state agencies and other organizations, a clear sign of determination for more independence amid escalating tensions with the U.S.Beijing will likely replace as many as 20 million computers at government agencies with domestic products over the next three years, according to research from China Securities. More than 100 trial projects for domestic products were completed in July, the brokerage firm said. The Financial Times newspaper said the Communist Party’s Central Office earlier this year ordered state offices and public institutions to shift away from foreign hardware and software.The government under President Xi Jinping has been trying for years to replace technologies from abroad, and particularly from the U.S. Bloomberg News reported in 2014 that Beijing was aiming to purge most foreign technology from its banks, the military, government agencies and state-owned enterprises by 2020. The country’s Made in China 2025 plan also set out specific goals for technology independence, although the policy has been de-emphasized after contributing to trade war tensions.U.S. President Donald Trump’s aggressive policies against China and its leading companies have given the effort renewed urgency. His administration banned U.S. companies from doing business with Huawei Technologies Co. this year and blacklisted other Chinese firms.“The trade war has exposed various areas of Chinese economic weakness, which Beijing seems determined to rectify,” said Brock Silvers, managing director of Adamas Asset Management. “If the decision pushes Trump to finally come down hard with a more forceful ban of Chinese tech, however, China may one day regret having gone so public with its policy so soon.”While the current push is narrow in scope, it is designed as part of the broad, long-standing effort to decrease China’s reliance on foreign technologies and boost its domestic industry. The goal is to substitute 30% of hardware in state agencies next year, 50% in 2021 and 20% in 2022, China Securities estimated, based on government requests and clients’ budgets.The research, from September, detailed Beijing’s goals. The FT reported the number of computers to be replaced could reach 30 million, attributing the figures to China Securities. The newspaper said the goal is to use “secure and controllable” technology as part of the country’s Cyber Security Law passed in 2017.Starting next year, key industries such as finance, energy and telecom will test more domestic products in trials that may last years, the firm said. Chinese banks are supposed to shift from International Business Machines Corp. and Oracle Corp. to more diversified X86 architecture suppliers and then eventually to fully made-in-China hardware. China has decided to adopt ARM architecture for its domestic hardware, China Securities said.“The China-U.S. trade war could also help to breed a new market for home-made products,” China Securities analyst Shi Zerui wrote.Still, Beijing’s push has proven difficult because its domestic industry hasn’t yet shown itself capable of matching foreign technologies in certain sectors. Particularly hard to replace, for example, are semiconductors from suppliers like Intel Corp. and Nvidia Corp., as well as software from Microsoft Corp. and Apple Inc.“While large suppliers such as Microsoft and IBM are undoubtedly worried, many high-end components, like chipsets, can’t be easily replaced,” Silvers said.\--With assistance from Debby Wu.To contact Bloomberg News staff for this story: Gao Yuan in Beijing at ygao199@bloomberg.netTo contact the editors responsible for this story: Peter Elstrom at pelstrom@bloomberg.net, Vlad SavovFor more articles like this, please visit us at bloomberg.com©2019 Bloomberg L.P.

  • Xiaomi Takes on Apple in Japan With 108-Megapixel Budget Smartphone
    Bloomberg

    Xiaomi Takes on Apple in Japan With 108-Megapixel Budget Smartphone

    (Bloomberg) -- Xiaomi Corp., the world’s fourth-largest smartphone maker, is entering Japan and taking on Apple Inc. with a budget-friendly smartphone and a connected fitness tracker.The company is making the Mi Note 10 Android smartphone available in Japan for immediate pre-order to be shipped on Dec. 16, according to a statement on Monday. Priced from 52,800 yen ($486), the handset has a high-resolution 108-megapixel camera, a 5,260mAh battery rated to last longer than two days and a 6.5-inch OLED display with curved edges.Alongside the Mi Note, Xiaomi also introduced its Mi Smart Band 4 wearable for 3,490 yen, a portable battery pack for 1,899 yen, an induction-heating rice cooker for 9,999 yen and a premium all-metal suitcase for 17,900 yen, all aggressively priced for the Japanese market.The top Chinese smartphone vendor after Huawei Technologies Co. is looking eastward to help offset declining share in its home market. Xiaomi’s China shipments took a 30% dive last quarter, while hardware sales in India and Europe grew. It faces an uphill battle in Japan, however, where the smartphone market has been shrinking, is dominated by Apple and features unique consumer preferences that have kept domestic brands like Sharp Corp. and Fujitsu Ltd. relevant.“Xiaomi has to keep looking for new markets to recover its smartphone shipment growth, after losing its market share in China,” Bloomberg Intelligence analyst Anthea Lai said. “Outside the home-grown brands, Japanese have a strong preference for the iPhone.”Apple shipped about 45% of all the smartphones in Japan in the fiscal first half to Sept. 30, according to a report by MM Research Institute Ltd. Sharp, Samsung Electronics Co. and Sony Corp. followed, none of which exceeded 13%. Huawei, which ranked fifth last fiscal year, didn’t make the top 5 after carriers earlier this year dropped its models from their lineups amid China-U.S. trade tensions.Over the long run, Xiaomi is betting the worldwide commercialization of fifth-generation wireless technology will juice demand for mobile devices capable of hosting ultra-fast video and game streaming. The company plans to introduce at least 10 5G-enabled smartphone models next year as state-backed carriers in China spend billions of dollars constructing networks. Japan’s smartphone shipments will probably shrink about 10% to 27.6 million units for the full year ending March, before rebounding the following year when 5G models will contribute about 2 million units to the total, according to MM Research.Xiaomi is also expanding its product portfolio beyond smartphones to encompass everything from electric scooters to smart door locks, part of an effort to build an Internet of Things ecosystem. It’s continuing to build out internet services in pursuit of a strategy billionaire co-founder Lei Jun articulated before the company’s 2018 Hong Kong initial public offering. The stock is trading at less than half the price of its peak in July 2018.To contact the reporters on this story: Pavel Alpeyev in Tokyo at palpeyev@bloomberg.net;Yuki Furukawa in Tokyo at yfurukawa13@bloomberg.netTo contact the editors responsible for this story: Peter Elstrom at pelstrom@bloomberg.net, Vlad SavovFor more articles like this, please visit us at bloomberg.com©2019 Bloomberg L.P.

  • U.S. Says Accused Apple Secrets Thief Had Patriot Missile File
    Bloomberg

    U.S. Says Accused Apple Secrets Thief Had Patriot Missile File

    (Bloomberg) -- When U.S. prosecutors charged an Apple Inc. engineer in January with stealing trade secrets for a Chinese startup, a search of his home turned up something else, they said: a classified file from the Patriot missile program that belonged to his ex-employer, Raytheon Co.The discovery has added a striking national security wrinkle to an otherwise routine corporate espionage case, and the government says it merits keeping Jizhong Chen under close scrutiny.The Patriot document was discovered among numerous electronic devices and paper files from Chen’s former employers including General Electric -- some of which were stamped “confidential,” according to prosecutors.Chen, a U.S. citizen who was arrested on his way to catch a flight to China, is awaiting trial on charges that he collected photos, schematics and manuals from his work on Apple’s tightly guarded self-driving car project as he prepared to take a job with an unidentified rival.He has pleaded not guilty and remains free on $500,000 bail. But prosecutors argue the stash of sensitive data found in Maryland justifies subjecting him to location monitoring with an electronic device so he doesn’t disappear before his trial.Lawyers representing Chen and a second former Apple engineer facing similar charges -- who is also fighting prosecutors over the need for location monitoring -- contend the government is exaggerating the risk they’ll try to flee.The 2011 document relating to one of Raytheon’s best-known weapons was so secret that it “was not (and is not) permitted to be maintained outside of Department of Defense secured locations,” prosecutors said in an Oct. 29 filing that hasn’t previously been reported on by the media. Chen “has, for over eight years, illegally possessed classified national security materials taken from a former employer.”How a classified document ended up at an engineer’s home raises provocative questions, but they’re unlikely be answered in open court at a hearing set for Monday. A prosecutor and an attorney for Chen both declined to comment ahead of the hearing. A Raytheon spokeswoman didn’t respond to a request for comment.Read More: Tesla to Apple: Help Us Nail Robocar-Secrets Thief at China FirmAfter prosecutors first raised concerns about the evidence they found in Maryland, a magistrate judge agreed in March to extend an electronic monitoring requirement to give the government time to investigate. She finally ordered an end to the monitoring in October -- and prosecutors are now asking a district judge to overrule her.Lawyers for Chen say prosecutors have had enough time to present further evidence of criminal conduct. They also note that the federal office that supervises defendants on probation has concluded monitoring is no longer necessary because Chen has complied with all the conditions of his release and found full-time employment.Daniel Olmos represents both Chen and Zhang Xiaolang, who also worked on Apple’s autonomous driving project before he was arrested in July 2018 and accused of trying to take the company’s trade secrets to China-based XMotors. The lawyer makes an argument that goes to the heart of the cases against both men: There’s no evidence that Apple’s intellectual property was shared with a third party. That’s significant because possession of the information alone isn’t necessarily a crime.Olmos also contends that each of the engineers has strong ties in the U.S. and the trips they were about to take to China when they were arrested were planned for the purpose of visiting relatives, not escaping prosecution.“The government’s argument that Mr. Zhang poses a flight risk because he is a Chinese citizen is insufficient to warrant GPS monitoring,” Olmos said in a filing. “Mr. Zhang has full-time employment, a new family, and no travel documents.”The cases are U.S. v. Chen, 19-cr-00056, and U.S. v. Zhang, 18-cr-00312, U.S. District Court, Northern District of California (San Jose).To contact the reporters on this story: Peter Blumberg in San Francisco at pblumberg1@bloomberg.net;Robert Burnson in San Francisco at rburnson@bloomberg.netTo contact the editors responsible for this story: David Glovin at dglovin@bloomberg.net, Anthony Lin, Peter BlumbergFor more articles like this, please visit us at bloomberg.com©2019 Bloomberg L.P.

  • Billionaire Ken Fisher: Legendary Investor or Marketing Genius?
    Insider Monkey

    Billionaire Ken Fisher: Legendary Investor or Marketing Genius?

    Billionaire Ken Fisher is in hot water because of his sexual comments at a financial services conference. Fisher is known for his prestigious Forbes column, titled “Portfolio Strategy”, which he has been writing since 1984, which makes him the longest-running columnist in the publication’s history. He also has written 11 books, four of which became New […]

  • There are two versions of the S&P 500 index — this is the better investment
    MarketWatch

    There are two versions of the S&P 500 index — this is the better investment

    Apple, the stock with the largest market capitalization within the S&P 500, is a better bet than the stock with the smallest, TripAdvisor. With a market cap of over $1 trillion, Apple (AAPL) has more than 320 times the portfolio weighting in the S&P 500 index (SPX) than TripAdvisor (TRIP) whose market cap is $113 million. Wouldn’t the S&P 500 index be improved if it gave equal weight to all 500 stocks?

  • 'Like winning a Grammy': What it's like to make Oprah's gift list
    Yahoo Finance

    'Like winning a Grammy': What it's like to make Oprah's gift list

    Oprah Winfrey is the original influencer. One small business owner describes the transformative experience of making the "O List."

  • TheStreet.com

    [video]TSMC Keeps Pushing the Envelope -- That's Good News for Apple, AMD and Others

    If TSMC makes good on its latest promise, it could hold onto its recently-won chip manufacturing lead for some time.

  • Barrons.com

    Google’s Sundar Pichai Can Boost Alphabet’s Stock. These 4 Things Should Help.

    Alphabet’s revenue grew 20% in the latest quarter, but earnings haven’t kept pace. Here’s a road map to boosting profits and the stock.

  • Stock Market Renews Bullish Rise On Strong Jobs Data; Apple, Tesla Jump
    Investor's Business Daily

    Stock Market Renews Bullish Rise On Strong Jobs Data; Apple, Tesla Jump

    The stock market shot upward Friday, following an unexpectedly strong surge in November job growth and the decline in unemployment to record lows.

  • Wilbur Ross and Ivanka Trump tout women's prison program that teaches coding
    Yahoo Finance

    Wilbur Ross and Ivanka Trump tout women's prison program that teaches coding

    Commerce Secretary Wilbur Ross and Ivanka Trump are fighting the “lock them up and throw away the key” school of thinking when it comes to Americans who run afoul of the law.

  • Apple Stock Surges To Record High On Holiday Sales Buzz
    Investor's Business Daily

    Apple Stock Surges To Record High On Holiday Sales Buzz

    Apple stock jumped to an all-time high Friday on reports that the company is having a strong holiday sales period with hot products like AirPods, Apple Watch and the iPhone 11 smartphone.

  • Top Research Reports for Apple, PepsiCo & BHP
    Zacks

    Top Research Reports for Apple, PepsiCo & BHP

    Top Research Reports for Apple, PepsiCo & BHP

  • MarketWatch

    Dow closes nearly 340-points higher after jobs report sparks stock-market rally

    U.S. stocks closed solidly higher Friday, helping to wipe out or chip away at weekly losses, after an key employment report for November ignited bullish buying on Wall Street, adding to some modest progress toward a partial Sino-American trade agreement. The Dow Jones Industrial Average gained 337 points, or 1.2%, to reach 28,015, the S&P 500 index advanced 0.9% to 3,146, while the Nasdaq Composite Index climbed 1% to 8,656. The moves on Friday were in contrast to trading that started the week after President Donald Trump in London implied that he would wait until 2020 to cement a phase-one trade agreement. For the week, the Dow and the Nasdaq finished down 0.1%, while the S&P 500 notched a 0.2% gain for the 5-day trading stretch. The economy created 266,000 new jobs, the most since January, and the unemployment rote fell to 3.5%, a 50 year low, Labor Department data showed, signaling that the jobs market remains robust even though economic growth has slowed. The government also revised the increase in new jobs in October to 156,000 from 128,000 and September's gain was raised to 193,000 from 180,000. The increase in new jobs easily topped the 180,000 MarketWatch forecast, helped by the end of the General Motors auto-workers strike which added roughly 50,000 jobs to the payrolls number. The unemployment rate slipped to 3.5% from 3.6% and matched a 50-year low. The average wage paid to American workers rose 7 cents, or 0.2%, to $28.29 an hour. The 12-month rate of hourly wage gains slipped to 3.1% from 3.2%. Helping to lift stocks even before the jobs report was news that China's State Council had begun the process on Friday of exempting some soybeans and pork imported from the U.S. from import tariffs, the state-run Xinhua News Agency said, a move taken as a sign of progress on at least a partial trade pact. The action comes about nine days from a Dec. 15 deadline at which import duties on $156 billion in China goods will be raised to 15%. In corporate news, Shares of Apple Inc. surged above its record closing price. The day's gains put the main benchmarks just short of their record closes.

  • Buy Apple (AAPL) Stock on Analyst Optimism Heading into 2020?
    Zacks

    Buy Apple (AAPL) Stock on Analyst Optimism Heading into 2020?

    Apple (AAPL) closed up over 1.4% Thursday after a Citi analyst predicted the iPhone maker to outperform this upcoming holiday season.

  • The Most Successful Corporations in the U.S.
    Investopedia

    The Most Successful Corporations in the U.S.

    These are the most successful corporations in the U.S. as measured by Sales, Profits, Shareholder Returns, Quality of Workplace, and Carbon Footprint.

  • 7 Stocks Still at Risk From Trade-War Shenanigans
    Kiplinger

    7 Stocks Still at Risk From Trade-War Shenanigans

    The stock market sure has an itchy trigger finger when it comes to headlines about the U.S.-China trade war. Although analysts and investors have done their best to price in the uncertainty, any development - positive or negative - can set off a session or more of volatility.Witness Tuesday, Dec. 3, when President Trump said the trade dispute between Washington and Beijing could continue into 2020 - and he threatened new tariffs on other nations. The Dow Jones Industrial Average fell by as much as 458 points on the news.With so many multinationals directly or indirectly exposed to China - either by way of demand, supply or both - the uncertainty of trade negotiations remains a major risk heading into the new year.Naturally, some companies are in a more perilous position than others. Here we take a look at seven of the largest, best-known companies trading in the U.S. that have more than their fair share of worries about the ongoing trade war. SEE ALSO: Every Warren Buffett Stock Ranked: The Berkshire Hathaway Portfolio

  • Pinterest Stock: Should You Pin It To Your Portfolio?
    InvestorPlace

    Pinterest Stock: Should You Pin It To Your Portfolio?

    Back in April, Pinterest (NYSE:PINS) came public in a high-profile offering, with the shares jumping 28% on its first day of trading. The stock price would hit a high of $36 by late August. But since then, things have not gone too well. Keep in mind that Pinterest stock is actually below its initial offering price, which was $19. This puts the market cap at about $10.5 billion.Source: tanuha2001 / Shutterstock.com Part of the reason for this has been the rotation away from consumer internet initial public offerings (IPOs). For example, Uber (NYSE:UBER) is off 33% from its IPO while Lyft (NASDAQ:LYFT) is down even more. All in all, investors are looking beyond the top line and instead want to see a pathway to profitability.In a way, this is actually good news for the PINS stock price. Note that -- at least on an adjusted basis -- the company has been able to show modest profitability.InvestorPlace - Stock Market News, Stock Advice & Trading TipsBut unfortunately, it has still not been enough. The latest earnings report was not necessarily encouraging, and yes, this was the main reason that Pinterest stock has taken a dive.Now the company did beat on the bottom line, with adjusted earnings of 1 cent a share. By comparison, the consensus was for a loss of 4 cents a share.The problem? Well, revenues were off a bit. They came in at $279.7 million, while the forecast was for $281 million. No doubt, in today's tough environment, there is little room even for a small miss!Yet, I think this has been an overreaction. * 7 Hot Stocks for 2020's Big Trends Let's face it, Pinterest is still growing at a torrid pace. The quarterly ramp in revenue was 47% year-over-year -- and it is also important to note it is getting tougher to churn out the growth as the revenue base increases.Besides, Pinterest is continuing to invest in bolstering the platform. For example, there is more relevancy and personalization, such as with using algorithms for recommendations. This should not only allow for a more engaging experience, but also improved click-through rates and monetization.Next, Pinterest has revamped the design for its Apple (NASDAQ:AAPL) iOS and Alphabet (NASDAQ:GOOG, NASDAQ:GOOGL) Android apps. Much of this is the result of extensive user feedback. There has also been more of an emphasis on lessening the friction of the user experience.Oh, and Pinterest is broadening the concept of topics for pinning. To this end, there is a collection for well-being activities, such as to deal with stress and anxiety. As seen with the huge success of the Noom app, this approach does have lots of potential. Bottom Line on Pinterest StockWhen it comes to social networks, there needs to be great care with the monetization. As a result, Pinterest has been methodical -- but this does not mean it has been a laggard either. The company has continued to improve the ad features, in terms of bidding, targeting and analytics. There have also been interesting partnerships for shoppable pins, such as with Shopify (NYSE:SHOP).But perhaps the biggest opportunity for PINS stock is the global market. During the latest quarter, worldwide monthly active users (MAUs) increased by 28% to 322 million. There was double-digit growth in nearly all countries. In fact, Pinterest currently sells ads in 28 countries, up from 19 in the second quarter.Something else: the global average revenue per user (ARPU) is 90 cents; That is, there is room for improvement here.Thus, Pinterest should be a solid growth play. The company also provides an immersive user experience, which is critical for today's e-commerce shopper and is unique when compared to other platforms like Amazon (NASDAQ:AMZN) and eBay (NASDAQ:EBAY). So, with the recent weakness in Pinterest stock, there is an opportunity here for investors.Tom Taulli is the author of the book, Artificial Intelligence Basics: A Non-Technical Introduction. Follow him on Twitter at @ttaulli. As of this writing, he did not hold a position in any of the aforementioned securities. More From InvestorPlace * 2 Toxic Pot Stocks You Should Avoid * 7 Hot Stocks for 2020's Big Trends * 7 Lumbering Large-Cap Stocks to Avoid * 5 ETFs for Oodles of Monthly Dividends The post Pinterest Stock: Should You Pin It To Your Portfolio? appeared first on InvestorPlace.

  • Peloton Backlash Comes With Silver Lining: Pre-Holiday Publicity
    Bloomberg

    Peloton Backlash Comes With Silver Lining: Pre-Holiday Publicity

    (Bloomberg) -- Peloton Interactive Inc. has been pilloried online and punished on the stock market following the release of a holiday ad for its stationary exercise bike that was deemed culturally insensitive. But the backlash could be a good thing for the company in the long run.The commercial, which features a woman documenting a year in her life with the Peloton bike her male partner gave her, struck some viewers as out of touch -- suggesting the already thin “Grace from Boston” was undergoing a strenuous workout in order to lose weight for the guy. The video, released about a month ago, went viral on social media, eliciting a scathing parody by comedian Eva Victor and prompting Peloton to close comments on the official YouTube video.As the internet buzz seemed to hit a peak earlier this week, Peloton’s stock fell 9%. But some experts say the increased attention could end up boosting sales. The shares were up 3.7% on Friday in New York.“They might benefit more because people are looking it up and learning more about it,” Laura Ries, president of advertising consultancy firm Ries & Ries, said. It’s still a short-term bump for a company that has historically been largely successful with marketing, with a total member base of 1.6 million people including more than 560,000 who have one of the proprietary bikes or treadmills plus a fitness subscription, according to Peloton’s most recent quarterly report. The official Peloton ad on the company’s YouTube channel has been seen by more than 3.6 million people.The controversy comes at a crucial time for the New York-based company, which is new to market scrutiny after listing shares in September, as it seeks to capitalize on the all-important holiday sales season and expand in new markets like the U.K. and Germany. The shares had gained 27% since its initial public offering before the wave of internet commentary dragged it down on Tuesday. The company is also facing increased competition in the booming at-home fitness market, especially among workout apps. Nike Inc., Aaptiv Inc. and apps like Kayla Itsines’s Sweat with Kayla have all gained followings for exercise programs available on a user’s phone.Peloton has been punished by Wall Street for its focus on growth over profitability. The company sells a stationary bike starting at about $2,000 and a treadmill that costs about $4,000, in addition to a basic “connected fitness” subscription plan at $39 a month for those pieces of hardware, and the separate digital apps that don’t require equipment. Its loss narrowed in the three months ended Sept. 30 to $49.8 million.The stock surged almost 10% last Friday after the company was reportedly seeing strong demand on Black Friday. And earlier this month, Peloton lowered the price of its digital subscription app to $12.99 a month from $19.49 in conjunction with the launch of new apps for Amazon’s Fire TV and the Apple Watch, a move that could entice new users. JMP Securities analysts raised their price target on the stock after the subscription reduction, saying it “broadens Peloton’s reach, improves conversion, and reduces purchase friction.” Ronald Josey, a JMP analyst, said there are “a lot of good things going on” at the company and that people will continue to buy the bike and other products despite the controversy.According to the most recent earnings report, Peloton expects its user base to grow to 680,000 or more by the end of its second quarter thanks to holiday sales and New Year’s resolutions.Scott Galloway, a professor of marketing a the NYU Stern School of Business, said the commercial itself is tone deaf and borderline offensive. But “in this attention-driven economy, anything that gets attention is arguably a positive,” he said in an interview. “It’s bringing Peloton into the social discourse on very regular basis, which is what ads are supposed to do.” If Peloton had to do it again, Galloway said, “I’d argue they probably would.”(Updates shares in third paragraph. A previous version of the story corrected a company error in the subscription price.)To contact the reporter on this story: Julie Verhage in New York at jverhage2@bloomberg.netTo contact the editors responsible for this story: Mark Milian at mmilian@bloomberg.net, Molly Schuetz, Anne VanderMeyFor more articles like this, please visit us at bloomberg.com©2019 Bloomberg L.P.

  • Plex debuts free TV and movie streaming service
    Yahoo Finance Video

    Plex debuts free TV and movie streaming service

    Plex is debuting a new streaming service that offers free TV and movies. Though the service will be ad-supported, it features thousands of movies and shows from a variety of studios like MGM, Warner Bros., and Lionsgate. Plex CEO Keith Valory joins Yahoo Finance’s Zack Guzman, Emily McCormick and Strictly Cookies CFO Courtney Comstock to discuss on YFi PM.

  • Apple plans to remove the charging port on its 2021 iPhone
    Mashable Videos

    Apple plans to remove the charging port on its 2021 iPhone

    Good news: your iPhone will be thinner. Bad news: all of the accessories you have from before are useless.