AAPL - Apple Inc.

NasdaqGS - NasdaqGS Real Time Price. Currency in USD
217.66
-2.37 (-1.08%)
At close: 4:00PM EDT

216.70 -0.96 (-0.44%)
Pre-Market: 7:28AM EDT

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Previous Close220.03
Open220.78
Bid216.76 x 4000
Ask216.76 x 1200
Day's Range217.29 - 221.36
52 Week Range149.16 - 229.67
Volume96,246,748
Avg. Volume26,917,177
Market Cap1.051T
Beta1.26
PE Ratio (TTM)19.72
EPS (TTM)11.04
Earnings DateOct 31, 2018 - Nov 5, 2018
Forward Dividend & Yield2.92 (1.30%)
Ex-Dividend Date2018-08-10
1y Target Est233.56
Trade prices are not sourced from all markets
  • It sounds like Apple's original content is going to be really, really bad
    TechCrunch6 hours ago

    It sounds like Apple's original content is going to be really, really bad

    Last year, an investor projected that Apple would be spending up to $4.2 billion on original content by 2022, but if the reports coming out now about what that content will look like are correct, the company may want its money back. A new Wall Street Journal article highlights some of the tensions that Apple faces as it looks to create a streaming media service in the age of Handmaid's Tale, House of Cards, Orange is the New Black, Game of Thrones, and even The Marvelous Mrs. Maisel. To set the table, The Journal walked readers through some of the issues Tim Cook apparently had with Vital Signs, a title the company had acquired loosely based on the biography of rap legend (and former head of the billion dollar Apple acquisition, Beats) Dr. Dre.

  • Happy 10th anniversary, Android
    TechCrunch16 hours ago

    Happy 10th anniversary, Android

    It's been 10 years since Google took the wraps off the G1, the first Android phone. Join us for a brief retrospective on the last decade of Android devices: the good, the bad, and the Nexus Q. Also known as the HTC Dream — this was back when we had an HTC, you see — the G1 was about as inauspicious a debut as you can imagine.

  • Investopedia52 minutes ago

    Apple Seeks Content Without Excessive Sex, Violence or Profanity: Report

    Apple Inc. ( AAPL) has informed Hollywood that it has no intention of commissioning original shows that could taint its image, according to the The Wall Street Journal. Apple’s rejection of “Vital Signs,” which contains scenes of drug use, an extended orgy in a mansion and drawn guns, is said to reflect its ambition to produce high-quality shows with stars and broad appeal that don’t contain gratuitous sex, profanity or violence. Apple’s conservative approach has reportedly led several TV shows on its books to be shelved or delayed.

  • Apple’s Most Lucrative New iPhone Feature Isn’t Its Fanciest
    Bloomberg2 hours ago

    Apple’s Most Lucrative New iPhone Feature Isn’t Its Fanciest

    In the latest iPhones that went on sale on Sept. 21, the biggest upsell isn’t the wide-stereo speakers, the dual-lens camera, or the stainless steel accents. The high-end XS and XS Max models unveiled earlier in September come with a 512-gigabyte storage option, twice as much as the previous maximum and enough to hold a couple hundred thousand photos or dozens of high-definition movies. Apple Inc. charges customers a lot more for this storage than it pays suppliers, and it hasn’t reduced the markups for higher-capacity options or provided a way for customers to add storage later, even though component prices are falling sharply.

  • CNBC4 hours ago

    Apple reportedly spiked original TV shows because of violence, sex as it etches out content strategy

    Apple spiked a show about hip hop artist Dr. Dre's life because it featured drug use, sex and violence, the Wall Street Journal reported. It highlights the iPhone maker's conservative approach to its nascent original content strategy. The world's most valuable company wants high-quality shows with big names and wide appeal, but it doesn't want gratuitous sex, profanity or violence, the WSJ said.

  • The Delightfully Analog Process Behind Apple’s Motion Watch Faces
    Bloomberg6 hours ago

    The Delightfully Analog Process Behind Apple’s Motion Watch Faces

    Having just reviewed the new Apple Watch Series 4, getting to see how Apple made the incredible "motion faces" (the vapor, fire/water, etc.) feels like an extra treat. Getting this kind of perspective though shows just how dedicated the team over there is to nailing the details – Apple took something that seems relatively basic at first and pursued it to its logical conclusion, giving us something awesome in the process. "We probably could have done this digitally, but we actually shot all of this practically in a studio" says Alan Dye, Apple Vice President of User Interface Design, of the motion faces.

  • The Wall Street Journal12 hours ago

    [$$] Your Browser Is the Most Important App You Have—Make Sure You Use the Right One

    Whether you use Chrome or Firefox or some hopelessly outdated version of Internet Explorer, it’s probably the most-used app on your machine. Heck, Google made a whole operating system out of a browser, because it’s really all you need. It’s kind of like regularly cleaning the outside of your house … but never scrubbing the toilets or doing the dishes. James Pace-Cornsilk/The Wall Street Journal A recent update made Google’s Chrome browser even simpler and cleaner than before, with a matching look across platforms.

  • Investor's Business Daily13 hours ago

    Dow Jones Futures Fall As China Trade War Escalates

    Stock futures fell Sunday as new Trump tariffs hit China Monday. Meanwhile, the Nasdaq has lagged as Apple and FANGs Facebook, Amazon, Netflix and Google parent Alphabet have pulled back.

  • Investor's Business Daily13 hours ago

    Six Dow Stocks Are In Buy Zones, But Watch These Key Warning Signs

    As the Dow Jones hits a new all-time high, Boeing and Home Depot lead six blue-chip stocks in buy zones. Nike is just extended.

  • Investor's Business Daily3 days ago

    Home Depot, Pfizer, Microsoft Lead Dow Jones; When To Sell Tilray

    The Dow Jones industrials hold a weekly gain of 2.2% through afternoon trading. Home Depot, Pfizer and Microsoft show leadership. Tilray plunged.

  • Apple’s Latest Products Bring Bad News for Cirrus Logic
    Motley Fool14 hours ago

    Apple’s Latest Products Bring Bad News for Cirrus Logic

    The audio specialist looks set to lose big this time.