|Bid||120.30 x 800|
|Ask||124.25 x 900|
|Day's Range||121.54 - 125.65|
|52 Week Range||59.82 - 125.65|
|Beta (5Y Monthly)||1.51|
|PE Ratio (TTM)||N/A|
|Earnings Date||May 25, 2021 - May 31, 2021|
|Forward Dividend & Yield||N/A (N/A)|
|Ex-Dividend Date||Mar 26, 2020|
|1y Target Est||122.69|
Ralph Lauren Corp. announced the launch of The Lauren Look, the luxury label's first subscription rental program, in North America. Starting at $125 per month, a membership will give shoppers access to dresses, pants, tops and more from the Lauren collection. Members have the option to purchase what's sent at a "membership rate" or return unwanted items. "The closet of the future will include a mix of new seasonal fashion, unique customized pieces and wardrobe staples, alongside pre-owned and rented clothing," said Patrice Louvet, chief executive of Ralph Lauren, in a statement. Once items have reached the rental threshold, they'll be donated to a nonprofit organization, Delivering Good, one more way to extend the life cycle of items and reduce clothing waste. "The decision highlights Ralph Lauren's willingness to take a calculated risk to transform & adapt to a more dynamic apparel marketplace," wrote Wells Fargo in a note. "Further, the service provides another way to engage with existing consumers while also helping to acquire a new & younger consumer, who are more apt to use an apparel rental service platform." Wells Fargo expects the apparel rental market to grow to $2.08 billion in 2025 from $1.26 billion in 2019. Wells Fargo rates Ralph Lauren shares overweight with a $132 price target. Ralph Lauren stock was up 1.7% in Wednesday trading, and has gained 16.2% over the last year. The S&P 500 index is up 27.8% over the last 12 months.
Jim Cramer told Mad Money viewers on Monday that investors should consider Ralph Lauren , which used the pandemic to close underperforming stores and is now on a solid footing for reopening. Prices have rallied into March but the 12-day price momentum study in the bottom panel shows lower highs from early December to now. Bottom-line strategy: RL could continue higher but the bearish divergence from the price momentum study suggests that maybe most of the good news on RL has already been discounted.
Ralph Lauren today announced the introduction of ‘The Lauren Look,’ the Company’s first subscription apparel rental initiative, with the Lauren Ralph Lauren brand. Ralph Lauren is the first luxury brand to pioneer a fully articulated rental model, offering consumers an innovative new channel to experience, engage and ultimately shop the brand. ‘The Lauren Look’ platform responds to how consumers are building their personal wardrobes in a swiftly evolving and increasingly digitally-based retail landscape.