KR - The Kroger Co.

NYSE - NYSE Delayed Price. Currency in USD
25.65
-0.33 (-1.27%)
At close: 4:00PM EDT
Stock chart is not supported by your current browser
Previous Close25.98
Open25.85
Bid25.43 x 1800
Ask25.75 x 2900
Day's Range25.61 - 26.00
52 Week Range20.70 - 31.98
Volume7,156,717
Avg. Volume10,606,753
Market Cap20.489B
Beta (3Y Monthly)0.76
PE Ratio (TTM)12.77
EPS (TTM)2.01
Earnings DateDec 4, 2019 - Dec 9, 2019
Forward Dividend & Yield0.64 (2.46%)
Ex-Dividend Date2019-08-14
1y Target Est26.96
Trade prices are not sourced from all markets
  • Kroger Named to Dow Jones Sustainability Index for Seventh Consecutive Year
    PR Newswire

    Kroger Named to Dow Jones Sustainability Index for Seventh Consecutive Year

    CINCINNATI , Sept. 17, 2019 /PRNewswire/ -- The Kroger Co. (NYSE: KR) today announced it was named to the Dow Jones Sustainability Index North America (DJSI) for the seventh consecutive year. The DJSI ...

  • 7 CBD Stocks to Buy That Are Still Worth Your Investment Dollars
    InvestorPlace

    7 CBD Stocks to Buy That Are Still Worth Your Investment Dollars

    As the cannabidiol (CBD) market takes off, investors look increasingly for the stocks to buy that are driving this market. The industry received a massive boost from the 2018 Farm Bill, which legalized hemp across the United States. This frees hemp companies from Schedule I restrictions, allowing them relative freedom to operate within and outside of the United States.Other more mainstream marijuana players have entered the CBD market. Canopy Growth (NYSE:CGC) grows the product and rumors abound that Aurora Cannabis (NYSE:ACB) will soon follow. However, both stocks have fallen in recent months due to compressing multiples and falling prices in dried cannabis. * 7 Momentum Stocks to Buy On the Dip Some CBD stocks have not seen dramatic stock price increases. The following stocks to buy appear well-positioned to profit CBD-focused investors:InvestorPlace - Stock Market News, Stock Advice & Trading Tips Aphria (APHA)Source: Shutterstock Aphria (NYSE:APHA) has become the world's third-largest cannabis producer. With prices of dried cannabis in decline, CBD has become one distinct outlet for adding value. It already offers an extensive line of products. In the U.S., it has worked to build partnerships to bring CBD products to market as it awaits legal status for its marijuana-based CBD.In addition to the high capacity, APHA stock also offers a low valuation. It maintains a forward price-to-earnings (PE) ratio of around 23.7. It also trades at just over 9.5 times sales, which comes in well-below many larger peers. Moreover, Wall Street believes it will turn profitable this year. Analysts forecast four Canadian cents (three cents) per share in earnings this year and 32 Canadian cents (24 cents) per share in 2020.APHA stock has also avoided the severe decline to hit larger Canadian names in the cannabis industry. Despite giving up most gains from earlier in the year, the price of APHA has remained steady since about May. Moreover, it has logged a 20% gain since the beginning of the year. This stability should position APHA stock to recover once sentiment turns. Charlotte's Web Holdings (CWBHF)Source: Shutterstock Charlotte's Web Holdings (OTCMKTS:CWBHF) has not yet become a household name. However, that may quickly change for the Boulder, Colorado-based producer and distributor of hemp-based CBD products. With companies such as Kroger (NYSE:KR) and CVS (NYSE:CVS) stocking their products, the public should increasingly recognize Charlotte's Web as more than just a children's book.The stock suffered in August as it reported an earnings and revenue miss. Still, amid the ups and downs, the stock has risen by nearly 65% since the beginning of the year. Investors may also pick it up at a discount as it has fallen by over 23% since just before the company missed estimates.Despite the miss, revenue grew by 45.3% year-over-year. Although profits fell from the four cents per share in the same quarter last year, operating expenses nearly doubled to fund expansion. * 7 Tech Stocks You Should Avoid Now Moreover, the forward PE ratio stands at just 24, a bargain considering the price-to-sales (PS) ratio of many unprofitable cannabis stocks exceeds that figure. Furthermore, Wall Street forecasts profit growth of 58.3% this year and 263.2% the following year. Given the low valuation and massive growth coming, investors should put CWBHF stock on their stocks to buy list before it becomes better known. Curaleaf Holdings (CURLF)Source: Shutterstock Like Charlotte's Web, Curaleaf Holdings (OTCMKTS:CURLF) is another stock on the verge of becoming better known. Based in Wakefield, Massachusetts, Curaleaf produces cannabis and hemp-based CBD products for wellness.Though much of its business faces Schedule I-based restrictions, it has managed to establish operations in 12 states. Still, with hemp-based CBD, they have the segue needed to go nationwide no matter what happens with marijuana laws.Moreover, the market seems intent on pushing CURLF stock higher. Despite a recent earnings and revenue miss, Curaleaf stock rose on a 231.2% increase in revenue year-over-year. Furthermore, despite volatility in the equity, CURLF stock has risen by almost 60% year-to-date. It has also begun to recover from a downturn in the stock that saw its value fall by about 43% between early May and mid-July.Admittedly, multiples offer a mixed picture. A PS ratio of 25.3 makes this one of the more expensive CBD stocks to buy. Also, it will need loosened Schedule I restrictions to achieve its potential. However, with it trading below its book value, investors should consider CURLF stock before it becomes more recognized. CV Sciences (CVSI)Source: Shutterstock CV Sciences (OTCMKTS:CVSI) is the leading CBD oil maker in the U.S. It sells CBD-based products under its PlusCBD brand. The San Diego-based company also runs a specialty pharmaceuticals division that produces CBD products to treat specific medical conditions.The company continues to position itself for expansion as it has begun construction on a 45,500 sq. ft. facility in the San Diego area. This will allow the company to increase production by an estimated 500%.CVSI stock earned a profit last year of nine cents per share. Despite rising revenue, it will swing to an estimated loss of four cents per share this year as the company invests in expansion. However, this should not take CVSI off of any stocks to buy list. Wall Street predicts a profit of 13 cents per share next year. * 7 Discount Retail Stocks to Buy for a Recession CV Sciences stock has lost about 25% of its value since the beginning of the year. Still, CVSI should become one of the stocks to buy hinges on its valuation. Despite the massive growth, CV Sciences trades at about 24.2 forward earnings and less than 5.2 times company sales. With revenue and sales set to spike, this makes CVSI stock look like a buying opportunity, not one investors should unload. GW Pharmaceuticals (GWPH)Source: Shutterstock GW Pharmaceuticals (NASDAQ:GWPH) has built its future on prescription-based CBD products. It manufactures Epidyolex, the first CBD-based drug approved by the Food and Drug Administration (FDA). By taking this step, it made itself a leader in prescription-based CBD products. Now that its other drug, Sativex, is now on the market in several countries, its prospects should only improve.At a forward PE ratio of almost 111 and trading at more than 31 times sales, GWPH may not look like it belongs on any stocks to buy list. However, Wall Street expects the company to turn profitable next year. It also forecasts 93.4% earnings growth in fiscal 2019 and 295.2% the following year.I recommended a buy on GWPH stock at $155 per share. Admittedly, that prediction may have come early. However, with the prospects for GW Pharma to lead this niche, I stand by the overall forecast.Moreover, it has seen fewer negative effects from the selloff in cannabis stocks than larger peers. Although it has fallen by more than 27% from its 52-week high, it has still risen by about 43% year-to-date. Given the strong sales of its CBD products, expect to see revenue and profit increases in the company's pipeline. HEXO Corporation (HEXO)Source: Shutterstock HEXO (NYSE:HEXO) presents a unique opportunity in many areas of the cannabis industry, including CBD-based products. With its 30% market share in its home province of Quebec, it maintains a base from which it can move into markets in both Canada and the U.S. Moreover, with its alliance with Molson Coors (NYSE:TAP), it presents a unique opportunity in the CBD and cannabis-based beverage market.HEXO stock trades at just over $4.20 per share as of the time of this writing. It has lost about half of its value since peaking at $8.40 per share in late April. This makes HEXO somewhat risky as it has followed larger Canadian peers on a downward trend.Our own Laura Hoy likes HEXO stock but warns against holding a position going into earnings. I agree with this sentiment. However, the decline has taken its forward price-to-earnings ratio to about 47. While that may seem high amid flat growth for 2019, analysts are looking for 170.6% earnings growth for fiscal 2020. * 10 Battered Tech Stocks to Buy Now Although HEXO stock remains one of the riskier stocks to buy, its position in Quebec and its alliance with Molson Coors should give the company market niches with which it can lead in CBD and perhaps cannabis in general. Planet 13 Holdings (PLNHF)Source: Shutterstock Planet 13 Holdings (OTCMKTS:PLNHF) has made a name for itself in its home market of Las Vegas through retailing. Its Cannabis Entertainment Complex, otherwise known as the "Superstore," attracted a record number of visitors in August.But aside from its gaining fame as a retailer, it also happens to produce CBD. In May, Planet 13 announced the introduction of its Planet M CBD brand. They made this available at its Superstore, the Fashion Show Mall, with plans to expand to other retail outlets. They also made Planet M available online.This strategy appears effective. Analysts believe that this is one of the stocks to buy in large part because it will probably turn a profit this year. Earnings should grow quickly from there. Analysts predict an increase of 118.2% this year and a staggering 450% in fiscal 2020. Despite the massive growth, it trades at only 17.5 times forward earnings and just over 16.1 times sales.PLNHF stock has stagnated since May, trading in a range between $1.80 and $2.20 per share. However, it has not suffered the decline seen in most other cannabis stocks. It has also risen by around 107% since the beginning of the year.As the Superstore increasingly becomes a destination for cannabis shoppers, it should not only bolster sales of CBD products, but it should also boost the growth of PLNHF stock.As of this writing, Will Healy did not hold a position in any of the aforementioned stocks. You can follow Will on Twitter at @HealyWriting. More From InvestorPlace * 2 Toxic Pot Stocks You Should Avoid * 7 Momentum Stocks to Buy On the Dip * 7 Dow Titans Breaking Higher * 5 Growth Stocks to Sell as Rates Move Higher The post 7 CBD Stocks to Buy That Are Still Worth Your Investment Dollars appeared first on InvestorPlace.

  • Target Displays Solid 3-Month Run-Up, Adds More Than 20%
    Zacks

    Target Displays Solid 3-Month Run-Up, Adds More Than 20%

    Target (TGT) has taken steps that have improved prospects in a big way. The stock has emerged as an investor favorite courtesy.

  • Moody's

    Wells Fargo Commercial Mortgage Trust 2016-C35 -- Moody's affirms eight classes of WFCM 2016-C35

    Moody's rating action reflects a base expected loss of 5.7% of the current pooled balance, compared to 4.9% at Moody's last review. Exceptions to this approach exist for the following disclosures, if applicable to jurisdiction: Ancillary Services, Disclosure to rated entity, Disclosure from rated entity.

  • The 2 Big Reasons to Embrace Recent Strength in Kroger Stock
    InvestorPlace

    The 2 Big Reasons to Embrace Recent Strength in Kroger Stock

    For the first time in a long time, shares of America's largest grocery chain, Kroger (NYSE:KR), are showing signs of meaningful strength. Specifically, Kroger stock is up nearly 20% over the past two months, marking the equity's best two-month stretch in over a year.Source: Jonathan Weiss / Shutterstock.com Is this rally the real deal, and the beginning of a secular rebound in Kroger stock? Or is it just a head-fake that will ultimately end in KR stock resuming its long-term downtrend?I think the former for two big reasons.InvestorPlace - Stock Market News, Stock Advice & Trading TipsFirst, the fundamentals underlying KR stock are very healthy and are only getting better. Additionally, the markets are undervaluing shares. Second, improving optics surrounding KR stock support continued robust demand for shares for the foreseeable future. * 7 Discount Retail Stocks to Buy for a Recession As such, I'm embracing this rally in Kroger stock. I don't think it's over. On the contrary, I think it's still in the first few innings. Changing Grocery LandscapeBefore we get into the bull case for Kroger stock, we must acknowledge the challenging environment for grocers.There are big concerns out there that grocery stores are going the way of movie rental stores as Amazon (NASDAQ:AMZN), Walmart (NYSE:WMT), and Target (NYSE:TGT) make big pushes into the space. The concerns are legitimate.For several years, Amazon, Walmart, and Target have been aggressively pushing into the grocery market. The traditional grocery space has declined substantially in market share in the past few decades. Additionally, traditional grocery supermarkets have dropped 2.5% in market share last year. The Fundamental Case for Kroger StockHowever, KR stock may be a distinct case. Over the past three years, Kroger has only reported one negative comparable sales growth quarter.In other words, as Kroger's competition has beefed up over the past few years, Kroger has also responded aggressively. The company has continued to fire off positive growth quarters. Sure, margins are taking hit because the company is having to lower prices to compete with Walmart's and Target's reduced prices. However, Kroger still maintains a viable ace up its sleeve.Why? Because grocery shopping is something consumers like to do in-person at a place they trust. This is, after all, not something you are putting on your body like a shirt. It's stuff you are putting in your body.Therefore, consumers want to buy that stuff where they can see and touch the products prior to purchase. That's a big advantage to the online sales channels developed by Amazon, Walmart and Target.As such, in the big picture, Kroger will continue to grow alongside the stable growth U.S. grocery industry. That implies healthy low single digit revenue growth for the foreseeable future. Margins are starting to stabilize and should fully stabilize over the next few quarters. Buybacks will remain in play. Net-net, Kroger projects as a mid-single digit profit grower in the long run.That puts earnings per share squarely around $3 by 2025. Based on a market average 16-times forward earnings multiple and a 10% discount rate, that equates to a 2019 price target for KR stock of about $30. The Optics Are Also ImprovingSecond, the optics surrounding Kroger stock are similarly improving, and provide support for further upside over the next few months.Long story short, we are seeing a massive shift in equity markets from momentum stocks to value stocks. As recession fears increased throughout the summer of 2019, investors piled into momentum stocks that don't require a good economy to go higher (since they have secular tailwinds), and ditched value stocks that do require a good economy to go higher.But over the past month or so, those recession fears have backed off. As they have, investors have booked profits on their momentum stock winners, and bought the dip in economically sensitive value stocks like KR.Going forward, the economic outlook should continue to improve, as U.S.-China trade tensions ease and central banks globally inject sizable stimulus into the economy. As the economic outlook does improve, investors will continue to buy into economically sensitive value stocks, especially since these stocks aren't pressured by the long end of the yield curve moving higher.Consequently, over the next few months, investors will continue to be attracted to Kroger stock because it's cheap in an environment where cheap should work with the economy in rebound mode. Bottom Line on KR StockKroger stock is solid value stock that's breaking out from multi-year lows. It looks like this rebound bid has legs, meaning investors would be wise to embrace -- not run away from -- the recent strength in this beaten up grocery stock.As of this writing, Luke Lango was long KR. More From InvestorPlace * 2 Toxic Pot Stocks You Should Avoid * 10 Big IPO Stocks From 2019 to Watch * 7 Discount Retail Stocks to Buy for a Recession * 7 Stocks to Buy Benefiting From Millennial Money The post The 2 Big Reasons to Embrace Recent Strength in Kroger Stock appeared first on InvestorPlace.

  • Copying Amazon Is Boosting Walmart Stock
    InvestorPlace

    Copying Amazon Is Boosting Walmart Stock

    Walmart (NYSE:WMT) increasingly looks like Amazon (NASDAQ:AMZN), just with big stores instead of clouds. This strategy pleases investors, who have sent shares up 27.5% during 2019 -- close to the 19.4% gain of Amazon. WMT shares opened at $117.16 Sept. 13. Over the last two years Walmart's market cap is up almost $80 billion to just under $334 billion.Source: BCFC / Shutterstock.com But Walmart has accomplished this without a lot of organic growth. The company's current 12-month sales rate of $518 billion is still just 7% ahead of 2016's sales of $482 billion. The last 12 month's net income is $2 billion lower than it was in 2016.Meanwhile Kroger (NYSE:KR), whose sales are up 10% in that time and whose net income is up 75% from 2016 (with a bigger dividend yield), has gone sideways for two years.InvestorPlace - Stock Market News, Stock Advice & Trading Tips How Walmart Is Becoming AmazonWalmart's high valuation is based on moves that look increasingly like those of Amazon.Walmart is matching Amazon's $120 per year Prime delivery service with a $89 per year "Delivery Unlimited" offering. It will service half the country by the end of the year. Walmart is charging $12.95 for those who buy the month-to-month plan. Amazon doesn't yet offer a monthly version of Prime. * 7 Discount Retail Stocks to Buy for a Recession Amazon Prime includes a streaming video service. Walmart has its own video service, called Vudu. It will now cut out objectionable content -- sex, violence and substance abuse -- automatically when you watch with the family.Amazon is working on a healthcare offering -- alongside Berkshire Hathaway (NYSE:BRK.A, NYSE:BRK.B) and JPMorgan (NYSE:JPM) -- dubbed "Haven." Walmart is launching a 10,000 square foot health clinic that will even offer mental health services.Amazon's rise started with its Marketplace. It now sells more merchandise as a third party than directly. Walmart now has the Walmart Marketplace, offering many of the same features. Many online merchants use both marketplaces. How Walmart Is Not AmazonWalmart's efforts to Amazon-ify itself began in 2016, when it spent $3.3 billion for Jet.Com. Jet founder Marc Lore now runs Walmart's online efforts. He admits to mistakes, such as buying brands like Bonobos instead of launching store brands like Allswell Mattress (a Bonobos brand).Lore's team has been great for Walmart stock, even though the group continues to lose $1 billion per year. Copycat moves like the Walmart Marketplace also mean it takes on Amazon-like risks. Lore admits that if investigators now probing Amazon looked at his operation, they would probably "find stuff."The biggest risk in Amazon stock, meanwhile, continues to be investigations that could break it up as a monopoly. Here, too, Walmart may be a copycat. Its share of the grocery market in some cities ranges from 50%-70%. So why isn't Walmart being investigated the way Amazon is?Walmart's physical power also makes it subject to all society's risks. A mass shooting at an El Paso, Texas Walmart caused the company to stop selling some types of ammunition and all handguns. When it asked gun rights activists to stop parading around its stores with their assault rifles, however, Walmart was ignored. In some states, there's nothing Walmart can do. The Bottom Line on Walmart StockLooking back at what I've written about Walmart recently, I may appear to be a Walmart-basher.Just this year I have downplayed Walmart's threat to Amazon and called its obsession with Amazon a mistake. I've warned that it will be first to feel a recession and even compared Walmart stock to a hamburger priced like steak.But Walmart is a very good hamburger. The Amazon obsession has boosted WMT stock, while shares of competitors like Kroger remain moribund. What do I know?Walmart is a good company -- maybe their new moves in healthcare and video streaming will put an end to my Walmart stock bashing.Dana Blankenhorn is a financial and technology journalist. He is the author of the environmental story, Bridget O'Flynn and the Bear, available at the Amazon Kindle store. Write him at danablankenhorn@gmail.com or follow him on Twitter at @danablankenhorn. As of this writing he owned shares in KR and AMZN. More From InvestorPlace * 2 Toxic Pot Stocks You Should Avoid * 10 Big IPO Stocks From 2019 to Watch * 7 Discount Retail Stocks to Buy for a Recession * 7 Stocks to Buy Benefiting From Millennial Money The post Copying Amazon Is Boosting Walmart Stock appeared first on InvestorPlace.

  • GuruFocus.com

    Kroger's 2nd-Quarter Earnings Edge Past Estimates, but Revenue Falls Short

    Digital sales grew 31% year over year Continue reading...

  • Benzinga

    A Look At Benzinga Pro's Most-Searched Tickers For September 13, 2019

    This most-searched list is a feature included in Benzinga Pro's Newsfeed tool. It highlights stocks frequently searched by Benzinga Pro users on the platform. Sintx Technologies (NASDAQ: SINT ) shares ...

  • Benzinga

    The Street Reacts To Kroger's Q2 With Mixed Takeaways

    Kroger Co (NYSE: KR ) reported second-quarter results that came in better than expected. The earnings beat may have been overshadowed by management's decision to remove its prior guidance of $400 million ...

  • Thomson Reuters StreetEvents

    Edited Transcript of KR earnings conference call or presentation 12-Sep-19 2:00pm GMT

    Q2 2019 Kroger Co Earnings Call

  • Financial Times

    Kroger: no-thrills retailer

    Traditional bricks and mortar grocers find it hard to get much love from investors these days, something Kroger knows only too well. This week it delivered a 2.2 per cent rise in same-store sales, its biggest quarterly increase in more than three years. Investors are right to be cautious.

  • Kroger Whipsaws After Q2 Earnings Beat: What's Next for the Grocery Giant?
    Zacks

    Kroger Whipsaws After Q2 Earnings Beat: What's Next for the Grocery Giant?

    On Thursday, Kroger (KR) reported second quarter earnings before the opening bell and shares fell by as much as 3% in intraday trading.

  • Kroger Stock Volatile On Weak Sales, Guidance; Walmart Steps Up Grocery Delivery Efforts
    Investor's Business Daily

    Kroger Stock Volatile On Weak Sales, Guidance; Walmart Steps Up Grocery Delivery Efforts

    Kroger earnings beat Q2 views, but sales missed and guidance was weak. Kroger stock was volatile. Walmart expanded its "unlimited" grocery delivery offer.

  • Kroger and Ocado Name Dallas Location of Fifth High-Tech Customer Fulfillment Center
    PR Newswire

    Kroger and Ocado Name Dallas Location of Fifth High-Tech Customer Fulfillment Center

    DALLAS, Sept. 12, 2019 /PRNewswire/ -- The Kroger Co. (KR), America's largest grocery retailer, and Ocado (OCDO.L), one of the world's largest dedicated online grocery retailers, today announced Dallas, Texas, as the fifth location for a Customer Fulfillment Center (CFC). "Kroger is incredibly excited to construct one of our industry-leading Customer Fulfillment Centers in Dallas, Texas — one of the largest cities in America — in relationship with Ocado to bring fresh food to our customers faster than ever before," said Robert Clark, Kroger's senior vice president of supply chain, manufacturing and sourcing.

  • Kroger CEO reveals timeline for Ocado warehouses to be profitable
    American City Business Journals

    Kroger CEO reveals timeline for Ocado warehouses to be profitable

    Kroger Co. doesn’t expect to reap a profit right away once it opens automated warehouse-distribution facilities being built with London-based online grocery delivery company Ocado. CEO Rodney McMullen gave investors an idea of the timeline.

  • 7 Discount Retail Stocks to Buy for a Recession
    InvestorPlace

    7 Discount Retail Stocks to Buy for a Recession

    Closing out the first week of September, the benchmark indices finally started to gain some positive momentum. Although encouraging in the nearer term, overall, I don't find the moves that impressive. With Wall Street lacking the holistic energy to push the indices to fresh heights, I believe investors are better served acting defensively. As such, retail stocks to buy provide an intriguing mix of protection and upside potential.But at first glance, retail stocks seem like a sector to avoid like the plague. If our economy stumbles into a recession - and the latest jobs report suggests this is a very real possibility - the natural instinct is to curb unnecessary spending. Thus, it's no surprise that many discretionary retail stocks, such as Macy's (NYSE:M) and JC Penney (NYSE:JCP) have suffered volatility.That said, this segment isn't about people making superfluous purchases on a whim. Instead, many retail stocks to buy enjoy secular revenue streams. For instance, no matter what goes on in the economy, people have to live and work. Therefore, retailers who specialize in core products, accessories or apparel may see a spike in interest.InvestorPlace - Stock Market News, Stock Advice & Trading TipsMoreover, some retail stocks might thrive in a recession. During a bull market, confident consumers will probably eschew discount stores for something higher brow. But in a recession, discount stores might see customers that they normally wouldn't see. * 7 Stocks to Buy In a Flat Market If we do have a downturn, it's important not to lump all retail stocks together. Here are seven stocks to buy if we encounter choppy waters. Dollar Tree (DLTR)Source: Shutterstock Among discount retail stocks to buy, Dollar Tree (NASDAQ:DLTR) is one of the most well-known. From household goods to cleaning products to various food items, everything you see costs a buck. Not only that, DLTR stock has a proven track record for performing brilliantly during distressed economic times.For example, since 2008, the market value for DLTR stock has increased roughly tenfold. Additionally, we could see even bigger gains if we suffer another downturn. Recently, Dollar Tree upgraded its guidance for full-year earnings per share from a range between $4.77 to $5.07 to between $4.90 to $5.11. Management also narrowed down its expectations for full-year revenue.Much of this enthusiasm has to do with same-store sales exceeding analysts' forecasts. While I'd tactically like to wait to see if DLTR stock will correct some of its extreme bullishness, in the longer run, I'm confident in the upswing. This is a company that's going to give customers exactly what they need at a price they can afford. Dollar General (DG)Source: Jonathan Weiss / Shutterstock.com While several publicly traded companies suffered a bloody month of August, Dollar General (NYES:DG) went completely against the grain. Last month, DG stock gained a little over 18%. Even in September, Dollar General has so far returned nearly 4%.And on a year-to-date basis, DG stock has veritably skyrocketed, up over 51%. Even better for stakeholders, the surge in market value appears fundamentally justified.As with Dollar Tree, Dollar General increased its earnings and revenue expectations for the year. Also, the discount retailer experienced an unexpectedly strong lift in same-store sales. That it was also able to beat expectations for its most recent earnings report gave investors little choice: it was time to buy into DG shares, which has proven to be among the most resilient of discount retail stocks. * 10 Battered Tech Stocks to Buy Now Of course, with such massive enthusiasm, I think waiting a little bit for a discount (ironically enough) on DG stock is wise. But if you do see a dip, the longer-term narrative is very intriguing, especially in a recession. Kroger (KR)Source: Jonathan Weiss / Shutterstock.com Normally, most folks wouldn't consider Kroger (NYSE:KR) as a name among discount retail stocks to buy. As one of the top grocers in the country, Kroger offers a wide variety of products, including premium labels. Plus, I can't help but notice that some of their stores are located in very swanky neighborhoods.That said, if we fall into an economic slump, KR stock will act like a discount retailer. Primarily, I say this because Kroger will almost surely soak up demand from the restaurant industry. While restaurants won't fade entirely, customers become more cost-conscious in a downturn. There's no point in spending on sometimes outrageous premiums when you can enjoy good food from home. Undeniably, this is a positive for KR stock.Further, Kroger has its own in-house food and beverages brands. Sure, you can call this high-level knockoffs. But I must admit that Kroger-branded products are very tasty. For instance, I buy their potato chips, which are cheaper, larger sized, and taste just as good as the competition. In a recession, that is the formula for success, which is why you should consider KR stock. Five Below (FIVE)Source: Jonathan Weiss / Shutterstock.com Although the concept of discount retail stocks to buy during a market decline makes sense, I must concede one thing: at the consumer level, most discount retailers are depressing affairs. However, Five Below (NASDAQ:FIVE) has completely changed perceptions about thrift shops. With its bright, bold colors and compelling marketing campaigns, FIVE stock has serious potential.Part of that comes from its core demographics. According to the company's website, Five Below is the only retailer dedicated to teens and tweens. Of course, that usually entails opening up their parents' wallets. Typically, this endeavor results in the usual teen-parent conflict. But with prices so low - everything is between $1 to $5 - this is a rare area of consensus, supporting the case for FIVE stock. * 10 Stocks to Sell in Market-Cursed September Furthermore, I'm very impressed with the company's holistic approach to their marketing and branding message. Not only do they have comprehensive social media coverage, but they're actively engaging their accounts. For instance, their YouTube channel features celebrity guests that incorporate Five Below-sold products into the media presentations. That kind of smart thinking will probably see FIVE stock perform well in rough economic waters. Ross Stores (ROST)Source: Andriy Blokhin / Shutterstock.com At first glance, Ross Stores (NASDAQ:ROST) seems like an anomaly among the apparel-based retail stocks. Just take a look at well-known apparel makers, such as Gap (NYSE:GPS) or Guess (NYSE:GES). Their shares have incurred significant volatility, marked by bouts of extreme wildness. In sharp contrast, ROST stock has enjoyed a relatively stable move northward.But in the context of the current economic uncertainty, I'm not surprised that ROST stock has performed well this year. Even with the U.S.-China trade war threatening to hike apparel prices, the reality is that people need clothes. And while Ross will certainly take a hit to their margins, other non-discount retailers will suffer worse.With that said, I think you can make a tactical argument not to dive too deeply right now. Currently, ROST stock is sitting on over 35% YTD. If the broader markets get jittery, ROST is liable for a correction. Still, in the long run, I'd pay very close attention to this name if economic conditions don't improve. Ollie's Bargain Outlet (OLLI)Source: Shutterstock A few years back when I started writing about Ollie's Bargain Outlet (NASDAQ:OLLI), it was on a roll. Growth was meteoric, which drove up the market value of OLLI stock. When you consider that shares were priced under $20 for much of 2015, this is one of the most explosive retail stocks.But in recent weeks, explosive has a different connotation. Now, investors are no longer considering Ollie's as one of the stocks to buy, but instead to dump. Late last month, the company released its Q2 earnings report, and the news wasn't encouraging.Although the discount retailer reported double-digit sales growth, it witnessed a deceleration of same-store sales. Management blamed it on new store introductions' cannibalization effect. However, Wall Street saw the decline as Ollie's inability to perform under a strained environment. As a result, investors pummeled OLLI stock. * 7 Worst Stocks That Flopped This Earnings Season Possibly heading into a recession, I understand why investors are nervous. However, let's keep in mind that the retailer is called Ollie's Bargain Outlet, not Olivier's Chateau of Overpriced European Trinkets. If we have a downturn, OLLI stock has the potential to outperform. And sure enough, it's now on a steep discount. Big Lots (BIG)Source: Jonathan Weiss / Shutterstock.com Big-box retailer Big Lots (NYSE:BIG) probably hasn't been included in a list of retail stocks to buy for some time. Frankly, that's for good reason. In January of last year, the markets priced BIG stock into the stratosphere at over $60. Today, shares are trading hands for less than $25.Unfortunately, Big Lots consistently delivered poor earnings results throughout 2018. Not only that, management cut guidance, which exacerbated the issue. Throw in an executive shuffle with a new CEO, and the retailer looked more frazzled than confident about tackling a new challenge. As a result, BIG stock took it on the chin.As it stands, BIG stock is easily one of the most speculative retail stocks available. However, I can't help but feel a recession could actually help turn things around. Big Lots has many of the same characteristics of popular Costco (NASDAQ:COST). The one exception, of course, is that Big Lots has no membership dues, and their rewards program is also free.As of this writing, Josh Enomoto did not hold a position in any of the aforementioned securities. More From InvestorPlace * 2 Toxic Pot Stocks You Should Avoid * 7 Deeply Discounted Energy Stocks to Buy * 7 Stocks to Buy In a Flat Market * 10 Stocks to Buy to Ride China's Emerging Wealth The post 7 Discount Retail Stocks to Buy for a Recession appeared first on InvestorPlace.

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