TAP - Molson Coors Brewing Company

NYSE - Nasdaq Real Time Price. Currency in USD
55.30
-0.16 (-0.29%)
As of 12:33PM EDT. Market open.
Stock chart is not supported by your current browser
Previous Close55.46
Open55.49
Bid55.19 x 800
Ask55.19 x 800
Day's Range54.53 - 55.51
52 Week Range53.25 - 71.04
Volume391,201
Avg. Volume1,584,995
Market Cap11.96B
Beta (3Y Monthly)0.99
PE Ratio (TTM)12.10
EPS (TTM)4.57
Earnings DateJul 31, 2019
Forward Dividend & Yield1.64 (2.96%)
Ex-Dividend Date2019-05-31
1y Target Est67.67
Trade prices are not sourced from all markets
  • The Largest Beverage Companies
    Investopedia3 hours ago

    The Largest Beverage Companies

    Beverage companies are as big as ever in 2018, and these top ranked players are looking to have a big year

  • Where Microbrewery Jobs Are Overflowing
    Bloomberg4 days ago

    Where Microbrewery Jobs Are Overflowing

    (Bloomberg Opinion) -- There are those who complain that the U.S. has lost a lot of its regional distinctiveness. “It wasn’t just the coffee shops — bars, restaurants, even the architecture of all the new housing going up in these cities looked and felt eerily familiar,” journalist Oriana Schwindt wrote last year after voyaging through every state. “Oh, and breweries. Thousands of breweries, springing up in recent years like mushrooms after a rain.”These observations generally accord with what I saw during a cross-country trip of my own last year.(1) In the case of breweries, they’re also backed up by some pretty amazing statistics. There were 7,450 breweries in the U.S. in 2018, according to the craft-beer trade group the Brewers Association, up from 1,574 in 2008 and 89 in 1978. The number of jobs at breweries jumped from 26,380 in 2008 to 77,902 in 2018, according to the Bureau of Labor Statistics.There is, however, still regional variation to be found. Yes, every city has a microbrewery and/or brewpub now, but some cities have a lot more microbreweries relative to their size than others. As I was looking through the above-mentioned BLS data for a Bloomberg Businessweek charticle about the brewery boom, I realized there was a handy way to sort this out: the “employment location quotient” that the BLS provides for states, metropolitan areas and counties in every industry. It measures an industry’s share of total jobs in an area divided by its share nationwide. In Bend-Redmond, a scenic and fast-growing metro area (estimated 2018 population: 191,996, up from 157,733 in 2010) just east of the Cascade Range in Oregon, one is effectively 18 times more likely to run into a brewery worker than in the country as a whole.These data are from the Quarterly Census of Employment and Wages, the hyper-detailed jobs report that the Bureau of Labor Statistics compiles from state unemployment insurance data. The QCEW doesn’t get nearly as much media attention as the survey-based monthly employment report because it comes out with a six-month lag, but man, is it illuminating. One important caveat: The QCEW gets so detailed that the BLS often has to suppress data so as not to reveal employment and wage information that can be traced to a single employer. Brewery employment data from the Chico, California, metropolitan area, home to the country’s third-largest craft brewer, Sierra Nevada Brewing Co., are suppressed. The largest craft brewer, D.G. Yuengling & Son Inc., is in Pottsville, Pennsylvania — which isn’t in a metropolitan area; plus, the BLS suppresses its county’s brewery employment data.So the above table isn’t definitive, but it still gives a pretty good picture of where the brewing boom is concentrated: scenic Western cities, and some other places. Bend-Redmond boasts the 10th-largest craft brewer, Deschutes Brewery Inc., and 29 others, according to Beer Me Bend. Metro Fort Collins has the fourth-largest craft brewer, New Belgium Brewing Co. Inc., an outpost of the top U.S. brewer overall, Anheuser-Busch, and at least 35 other breweries, according to the BLS. The metropolitan areas that are home to the top-selling non-craft U.S. beers — Denver (Coors), Milwaukee (Miller) and St. Louis (Budweiser and the other Anheuser-Busch beers) — all remain major beer employment centers, although Denver owes its status as the nation’s No. 1 metro area for brewery jobs at least as much to the more than 100 non-Coors breweries in the area. (Anheuser-Busch is owned by Belgium-based Anheuser-Busch InBev SA/NV, Coors and Miller by MillerCoors LLC, the domestic arm of Denver-based Molson Coors Brewing Co.)Pay tends to be higher at big breweries than at small ones, in part because all of Anheuser-Busch’s 12 “flagship breweries”(4) are unionized and most of MillerCoors’s are. All the metropolitan areas with annual brewery wages of $80,000 or more in the above chart are home to major Anheuser-Busch breweries.In the craft-beer mecca that is metropolitan San Diego, which according to the San Diego Brewers Guild currently has 128 breweries, wages are low but employment has more than doubled since 2014. The area was No. 2 in brewery jobs in 2018 and seems destined for the top spot. The giant Los Angeles metropolitan area is No. 3 but didn’t come close to making the above chart; it has a brewery employment location quotient of less than 1.Brewing is of course not what one could call a huge industry. Even in the beer-sodden Bend-Redmond area, breweries account for only 1% of total jobs; nationwide, it’s 0.05%. But the BLS QCEW Data Viewer can also be used to look at bigger industries and broader categories,(3) and discover some important things about U.S. economic geography. I recommend trying it out yourself if you’re interested, but I plan to do separate columns on what the latest QCEW data (released early this month) reveal about employment in finance, health care and a couple of other sectors. Also, if you’re into consuming artisanal beverages and such, you really should visit Bend, which also has high employment location quotients for coffee and tea manufacturing, medicinal and botanical manufacturing, and mobile food services.Coming Saturday: The most finance-heavy local economies.(1) Having gone on similar road trips in the late 1980s and early 1990s, when most of the country’s downtowns seemed near death, I see these developments in a more positive light than Schwindt does. But that's another story.(2) The "flagship" is to differentiate them from the many craft breweries the company has acquired in recent years, most of which aren't unionized.(3) For time series you're better off on the QCEW databases page.To contact the author of this story: Justin Fox at justinfox@bloomberg.netTo contact the editor responsible for this story: Brooke Sample at bsample1@bloomberg.netThis column does not necessarily reflect the opinion of the editorial board or Bloomberg LP and its owners.Justin Fox is a Bloomberg Opinion columnist covering business. He was the editorial director of Harvard Business Review and wrote for Time, Fortune and American Banker. He is the author of “The Myth of the Rational Market.”For more articles like this, please visit us at bloomberg.com/opinion©2019 Bloomberg L.P.

  • Will Teetotal Millennials Spell Doomsday for Beer Bigwigs?
    Zacks4 days ago

    Will Teetotal Millennials Spell Doomsday for Beer Bigwigs?

    When it comes to consuming alcohol, millennials prefer drinking wines, clean spirits and wellness beer.

  • GlobeNewswire5 days ago

    Shareholder Alert: Molson Coors Investors - Kehoe Law Firm, P.C. Investigating Potential Claims on Behalf of Investors of Molson Coors Brewing Company - TAP

    Kehoe Law Firm, P.C. is investigating potential claims on behalf of investors of Molson Coors Brewing Company (“Molson Coors” or “the Company”) (NYSE: TAP). Shareholders of Molson Coors are advised to contact either John Kehoe, Esq., (215) 792-6676, Ext. 801, jkehoe@kehoelawfirm.com or Michael Yarnoff, Esq., (215) 792-6676, Ext. 804, myarnoff@kehoelawfirm.com, info@kehoelawfirm.com.

  • Here’s What Hedge Funds Think About Molson Coors Brewing Company (TAP)
    Insider Monkey5 days ago

    Here’s What Hedge Funds Think About Molson Coors Brewing Company (TAP)

    The latest 13F reporting period has come and gone, and Insider Monkey is again at the forefront when it comes to making use of this gold mine of data. We have processed the filings of the more than 700 world-class investment firms that we track and now have access to the collective wisdom contained in […]

  • The Only Pure-Play Marijuana Dividend Stock Upped Its Payout for a Second Straight Quarter
    Motley Fool5 days ago

    The Only Pure-Play Marijuana Dividend Stock Upped Its Payout for a Second Straight Quarter

    This profitable pot stock's quarterly dividend has grown 140% in just one year.

  • 3 Cannabis Stocks With the Highest Dividend Yields
    Motley Fool5 days ago

    3 Cannabis Stocks With the Highest Dividend Yields

    Believe it or not, these cannabis stocks are profitable and pay really attractive dividends.

  • GlobeNewswire6 days ago

    Molson Coors Shareholder Alert: Kehoe Law Firm, P.C. Investigating Potential Claims on Behalf of Investors of Molson Coors Brewing Company - TAP

    Kehoe Law Firm, P.C. is investigating potential claims on behalf of investors of Molson Coors Brewing Company (“Molson Coors” or “the Company”) (NYSE: TAP). Shareholders of Molson Coors are advised to contact either John Kehoe, Esq., (215) 792-6676, Ext. 801, jkehoe@kehoelawfirm.com or Michael Yarnoff, Esq., (215) 792-6676, Ext. 804, myarnoff@kehoelawfirm.com, info@kehoelawfirm.com.

  • Markit7 days ago

    See what the IHS Markit Score report has to say about Molson Coors Brewing Co.

    Molson Coors Brewing Co NYSE:TAPView full report here! Summary * Perception of the company's creditworthiness is negative * ETFs holding this stock are seeing positive inflows * Bearish sentiment is low Bearish sentimentShort interest | PositiveShort interest is low for TAP with fewer than 5% of shares on loan. The last change in the short interest score occurred more than 1 month ago and implies that there has been little change in sentiment among investors who seek to profit from falling equity prices. Money flowETF/Index ownership | PositiveETF activity is positive. Over the last month, ETFs holding TAP are favorable, with net inflows of $8.77 billion. Additionally, the rate of inflows is increasing. Economic sentimentPMI by IHS Markit | NeutralAccording to the latest IHS Markit Purchasing Managers' Index (PMI) data, output in the Consumer Goods sector is rising. The rate of growth is weak relative to the trend shown over the past year, however. Credit worthinessCredit default swap | NegativeThe current level displays a negative indicator. TAP credit default swap spreads are near their highest levels for the past 1 year, which indicates the market's more negative perception of the company's credit worthiness.Please send all inquiries related to the report to score@ihsmarkit.com.Charts and report PDFs will only be available for 30 days after publishing.This document has been produced for information purposes only and is not to be relied upon or as construed as investment advice. To the fullest extent permitted by law, IHS Markit disclaims any responsibility or liability, whether in contract, tort (including, without limitation, negligence), equity or otherwise, for any loss or damage arising from any reliance on or the use of this material in any way. Please view the full legal disclaimer and methodology information on pages 2-3 of the full report.

  • Amid A Pot Stock Boom, I Have Misgivings About Aurora Cannabis Stock
    InvestorPlace7 days ago

    Amid A Pot Stock Boom, I Have Misgivings About Aurora Cannabis Stock

    Aurora Cannabis (NYSE:ACG) isn't consistently profitable and has failed to meet Wall Street analysts' earnings estimates in three out of the past four quarters. Like other pot shares, ACG stock is on a tear, up more than 50% since the start of the year as investors bet that better times lie ahead.Source: Shutterstock However, expectations for Aurora stock don't appear to be justified by the fundamentals. The company's penchant for dilutive acquisitions is particularly troubling. Massive DilutionAs of the latest quarter, ACB had had more than 1 billion shares outstanding, more than twice the 478 million shares it had a year earlier. Rival Canopy Growth's (NYSE:CGC) share count is about 238 million. Fortune 500 stalwarts such as CBS (NYSE:CBS) (351.9 million), Southwest Airlines (NYSE:LUV) (543.7 million) and McDonald's (NYSE:MCD) (763.6 million), each have fewer shares outstanding than ACB.InvestorPlace - Stock Market News, Stock Advice & Trading Tips * 7 High-Quality Cheap Stocks to Buy With $10 Let's not forget the options to purchase 19.96 million ACB shares awarded in March to billionaire Nelson Peltz when Aurora named him as a strategic advisor. Though Peltz certainly has the connections to make things happen for ACB, that award is still massive since the company's current top shareholder Vanguard "only" had 20.3 million shares, as of the end of 2018. Profitability StrugglesMeanwhile, ACB is struggling to achieve consistent profitability. Wall Street analysts are expecting the red ink to continue through at least 2020. They have an average price target on the stock of $14.27, a potential upside of 40% for reasons that elude me.A glut in the Canadian pot market will keep prices depressed for the next two to three years just as ACB ramps up production. While I realize that ACB aims to push down prices, it seems that the plan may work too well.Demand also hasn't been robust. According to Health Canada, total sales of dried cannabis grew 7% to 16,488 kilograms between January 1 and March 31 compared with October 16 to December 31, 2018. The total inventory of weed was 30,802 kilograms, as of the end of March, nearly twice the 18,940 kilograms at the end of December 2018. Negative View On BeveragesSpeaking during the company's recent earnings conference call, chief executive Terry Booth surprised investors with his negative comments regarding the demand for cannabidiol (CBD)-infused beverages given the reports that his company held talks with Coca-Cola (NYSE:KO) about a partnership. * 10 Stocks to Buy That Wall Street Expects to Soar for the Rest of 2019 Other companies including Canopy, are more optimistic about the potential for CBD, which lacks the THC compound that makes users high, in beverages. Constellation Brands (NYSE:STZ) invested $4 billion in CGC last year. Anheuser-Busch InBev (NYSE:BUD) teamed up with Canadian pot producer Tilray (NASDAQ: TLRY) on a $100 million initiative to research uses of CBD in non-alcoholic beverages. Heineken's Lagunitas brewery released a non-alcoholic THC-infused beer called Hi-Fi Hops last year. Molson Coors (NYSE:TAP) joined forces with Quebec-based cannabis company HEXO to develop non-alcoholic beverages. Bottom Line on ACB StockThough I had some concerns about Canopy Growth, I like those shares more than ACB stock. Canopy's partnership with STZ gives it financial flexibility that Aurora Cannabis lacks. If you want to buy stock in the highly risky legal pot sector, there are better choices than ACB.-Jonathan Berr doesn't own shares in any of the stocks discussed in this post. More From InvestorPlace * 4 Top American Penny Pot Stocks (Buy Before June 21) * The 7 Best Tech Stocks to Buy for the Second Half of 2019 * 7 Top-Rated Biotech Stocks to Invest In Today * 4 Semiconductor Stocks to Sell Compare Brokers The post Amid A Pot Stock Boom, I Have Misgivings About Aurora Cannabis Stock appeared first on InvestorPlace.

  • MillerCoors Is Still Mad About the Bud Light Super Bowl Ad
    Motley Fool8 days ago

    MillerCoors Is Still Mad About the Bud Light Super Bowl Ad

    The brewer refuses to participate in an industry marketing campaign to promote beer.

  • Hexo, Molson Will Start Selling Pot Drinks in Canada by December
    Bloomberg8 days ago

    Hexo, Molson Will Start Selling Pot Drinks in Canada by December

    (Bloomberg) -- Molson Coors Brewing Co.’s cannabis joint venture plans to start selling multiple types of pot beverages on Canadian shelves the first day they can legally be sold, though they won’t contain alcohol.The maker of Coors Light has partnered with Gatineau, Quebec-based Hexo Corp. to make a variety of non-alcoholic, cannabis-infused drinks for the Canadian market. The joint venture, called Truss, will have “lots of different beverages” for sale on Dec. 16, when the beverages become legal in Canada, said Jay McMillan, Hexo’s vice president of strategic development.“We’ll have a very large supply so we’ll be in a good position to be able to meet the demand of the marketplace and at the same time also ensure that we’re meeting the variety that the marketplace wants,” McMillan said in an interview on the sidelines of the World Cannabis Congress in Saint John, New Brunswick.Guessing GamePot-infused drinks are sold in U.S. states though the regulations remain fuzzy. Makers of cannabis drinks have to play a bit of a guessing game about consumer tastes, as those currently on the market in the U.S. states often take a long time for the high to kick in, and can taste like “bong water,” McMillan said.Truss plans to offer everything from water to a “beer-like product” and maybe even hot beverages. It has flexible production lines so it can pivot if one type of beverage isn’t selling, he said.It’s also looking at selling CBD-infused beverages in the U.S., which legalized the non-intoxicating substance late last year, with the goal of having products in eight states by 2020.Canada will add edibles, beverages, vape pens and topicals to its list of legal cannabis products this fall, but they won’t be available on shelves until Dec. 16 at the earliest. Its regulations for the new formats include the stipulation that alcohol-related terms like “beer” and “wine” can’t be used to market pot drinks.“You’re going to have to call it a cannabis-infused yeast extract,” Darrell Dexter, executive director of the Cannabis Beverage Producers Alliance and former premier of Nova Scotia, joked in a panel discussion.To contact the reporter on this story: Kristine Owram in Toronto at kowram@bloomberg.netTo contact the editors responsible for this story: Brad Olesen at bolesen3@bloomberg.net, ;David Scanlan at dscanlan@bloomberg.net, Jacqueline ThorpeFor more articles like this, please visit us at bloomberg.com©2019 Bloomberg L.P.

  • GuruFocus.com8 days ago

    52-Week Company Lows

    Details the 52-week lows for the following companies: ConocoPhillips, Simon Property Group, State Street, Halliburton, Molson Coors and Marathon Oil

  • Zacks8 days ago

    Here's Why Boston Beer Stands Out From Alcohol-Beverage Peers

    Boston Beer (SAM) gains from momentum in shipment volume and depletion, driven by its three-point growth plan. This places it ahead of peers in an otherwise struggling alcohol industry.

  • Hexo Stock Has An Earnings Buzz Kill That Simply Isn’t Deserved
    InvestorPlace8 days ago

    Hexo Stock Has An Earnings Buzz Kill That Simply Isn’t Deserved

    With many cannabis stocks at sky-high valuations, there's little room for making mistakes. Just look at Hexo (NYSEAmerican:HEXO). On news of its latest earnings report, the stock price dropped 8.53%. Note that the HEXO stock price is about 50% off its 52-week high.Source: Shutterstock So let's drill-down on the quarter. For the bottom line, the company actually beat expectations. HEXO reported a loss of 7.75 million CAD ($5.77 million) , or 4 cents a share, while the consensus was for a loss of 5 cents a share.But the top-line was another story. Revenue came in at 13.02 million CAD yet the Street was looking for a more robust 14.8 million CAD. What's more, there was an 8.6% quarter-over-quarter drop in sales.InvestorPlace - Stock Market News, Stock Advice & Trading TipsNow predicting quarterly numbers has not been easy as Canada is still in the early phases of legalization for recreational purposes. There are also ongoing shortages, supply complications and regulatory issues to deal with. * 7 Stocks to Buy for the Coming Recession But then again, investors are certainly baking in lots of growth. So it should be no surprise that HEXO stock took at hit.Here are some other worrisome metrics for the quarter: * The average price of adult-use dried grams dropped from $5.83 CAD in January to $5.29 CAD in April. * The average gross selling price per gram was also soft, going from $9.15 CAD to $9.11 CAD.But of course, there was also some good news in the report. The company announced it received a medical cannabis installation license from the Greek government for "cultivation, processing and manufacturing facilities."To this end, Hexo plans to begin construction of a 323,000 square-foot facility in the country by the fourth quarter of this year. No doubt, this should ultimately be a nice catalyst for long-term growth.In the meantime, Hexo has other promising initiatives. For example, the company has entered a partnership with Molson Coors (NYSE:TAP) to develop cannabis-infused beverages. There are also aggressive plans to benefit from the cannabidiol (CBD) market (this involves the use of compounds in the cannabis sativa plant that do not produce a high).With the passage of the U.S. farm bill last year, the category is likely to see a spike in growth in the coming years. According to research from the Brightfield Group, the market in the U.S. could hit $22 billion by 2022. Bottom Line on Hexo StockAccording to InvestorPlace's James Brumley, Hexo stock has been mostly overlooked -- say compared to names like Canopy Growth (NYSE:CGC), Tilray (NASDAQ:TLRY), Aurora Cannabis (NYSE:ACB) and Cronos Group (NASDAQ:CRON). I agree. * 7 High-Quality Cheap Stocks to Buy With $10 I also think this presents an opportunity for investors. Consider that Bank of America (NYSE:BAC) analyst Christopher Carey holds that Hexo stock has the most attractive valuation within his coverage universe. The price target is actually $10, which assumes a whopping 78% upside from current levels!Hexo's management is also not backing off its revenue estimates. They not only call for a doubling in the current quarter but $400 million CAD for fiscal year 2020, which does not include the impact from the Molson Coors's partnership.Now when it comes to cannabis stocks, there should always be caution. Again, the industry is in the early stages and there will likely be continued volatility. Let's face it, the competitive environment is getting more intense and the legal environment is far from certain.So yes, investors should be diligent with their money. But as for Hexo stock, there are certainly many positives, in terms of the global expansion, CBD opportunity and the growth in Canada.Tom Taulli is the author of the upcoming book, Artificial Intelligence Basics: A Non-Technical Introduction. Follow him on Twitter at @ttaulli. As of this writing, he did not hold a position in any of the aforementioned securities. More From InvestorPlace * 4 Top American Penny Pot Stocks (Buy Before June 21) * 10 Stocks to Buy That Wall Street Expects to Soar for the Rest of 2019 * 7 Value Stocks That Are Flying Under the Radar * 6 Mouth-Watering Fast Food Stocks for Growth Investors Compare Brokers The post Hexo Stock Has An Earnings Buzz Kill That Simply Isn't Deserved appeared first on InvestorPlace.

  • Is HEXO Stock a Buy on the Dip?
    Motley Fool9 days ago

    Is HEXO Stock a Buy on the Dip?

    The cannabis producer's latest earnings report sent the stock tumbling to a price that's hard to ignore.

  • 10 Things You Can Expect from HEXO Over the Next 2 Years -- and They're All Good
    Motley Fool10 days ago

    10 Things You Can Expect from HEXO Over the Next 2 Years -- and They're All Good

    Disappointed with its latest quarterly results? The cannabis producer's CEO identified plenty of good news that should be on the way.

  • TheStreet.com14 days ago

    Best and Worst Beer Stocks

    On Monday, Credit Suisse initiated Molson Coors Brewing Co. Credit Suisse proposed two scenarios, one of which has the stock rising to $71, and another which projects the shares falling to $43. Molson Coors has been in a bear channel (blue lines) for about three years, consisting of numerous lower highs and lower lows.

  • TheStreet.com15 days ago

    Molson Coors Goes Flat on Credit Suisse 'Underperform' Rating

    went flat Monday, falling 3.9% to $54.74 after Credit Suisse initiated coverage on the stock with an "underperform" rating and a $50 price target. "We believe the company faces significant hurdles in overcoming its portfolio exposure, and fear the time for bold decisions has passed," Credit Suisse said in a note to investors. Last month, Denver-based Molson Coors reported first quarter top- and bottom-line results that were below expectations.

  • Is Molson Coors Brewing Company's (NYSE:TAP) P/E Ratio Really That Good?
    Simply Wall St.15 days ago

    Is Molson Coors Brewing Company's (NYSE:TAP) P/E Ratio Really That Good?

    The goal of this article is to teach you how to use price to earnings ratios (P/E ratios). We'll show how you can use...

  • Investing.com15 days ago

    Molson Coors Downed on Credit Suisse Comments

    Investing.com - Shares of Molson Coors slumped in midday trading after a negative sell-side research note said there is no clear path for stabilization of the stock.

  • Here's Why You Must Hold on to Molson Coors Stock Despite Woes
    Zacks18 days ago

    Here's Why You Must Hold on to Molson Coors Stock Despite Woes

    Molson Coors (TAP) witnesses soft volume in the United States and higher input costs resulting from tough industry conditions. But the company's premiumization and cost-saving efforts hold potential.

  • Reuters19 days ago

    Ontario's abrupt move to end beer sales contract threatens investments

    The Ontario government on Thursday passed legislation to end a contract with a beer retailer in Canada's most populous province calling it a monopoly, but business lobby groups say the abrupt cancellation discourages investment. Ontario's Progressive Conservative government's surprise proposal last month adds to its list of controversial decisions since coming to power last year, including spending cuts to healthcare and education. The new government is trying to rein in borrowing, which at C$346 billion ($259 billion) in net debt makes it the world's biggest issuer of sub-sovereign debt.

  • A 100% Surge in Aluminum Price Premium Has Brewers and Bottlers Asking Why
    Bloomberg20 days ago

    A 100% Surge in Aluminum Price Premium Has Brewers and Bottlers Asking Why

    The chairman of Molson Coors Brewing Co. and a bottler for PepsiCo Inc. are urging the U.S. government to investigate the process used to set benchmark aluminum premiums, which have doubled from 2017 levels in the wake of U.S. import tariffs. The premium, which is meant to reflect transportation and handling costs along with the amount of supply available, is determined by London-based S&P Global Platts using its own market surveys. Beverage makers say that the process leaves itself open to manipulation, and want regulatory oversight of how it’s conducted.